Canadians’ overwhelming response enables ‘best ever’ Census in 2016
OTTAWA — The willing participation of Canadians has enabled Statistics Canada to achieve the ‘best Census ever,’ the agency announced today. “The 2016 Census will provide high-quality information for virtually all communities across Canada,” said Chief Statistician Wayne R. Smith. “We thank Canadians for making this the best census since …
Canada Post, CUPW agree to extend mediation again, by 24 hours
OTTAWA – Canada Post and the Canadian Union of Postal Workers (CUPW) have once again agreed to extend mediation another 24 hours. Both parties will continue to negotiate with the assistance of the special mediator into Tuesday, August 30. The current collective agreements will continue to apply for the next …
Pokémon GO: Tapping into augmented reality to drive location marketing
Since launching in July, Pokémon GO has become an international sensation—and has turned its creator, Niantic Labs, into a location marketing powerhouse for businesses that operate brick-and-mortar locations. The free augmented reality game that allows trainers to catch virtual Pokémon around them has become one of the most popular apps …
Aimia partners with SAS to drive analytical innovation
Analytics leader to power advanced data analytics to drive powerful customer insights TORONTO — Data-driven marketing and loyalty analytics company Aimia has turned to software solutions from SAS Canada, the leader in analytics, to power its advanced data analytics and modelling operations in Canada. Aimia partners with companies to help generate, …
PUDO launches PUDOfuse: A proprietary application for e-commerce retailers through the Shopify App Store
PUDOfuse brings cost savings and convenience to parcel delivery TORONTO –– PUDO Inc., which is building North America’s only “carrier-neutral” and fully-staffed parcel pick-up/drop-off network, today announced a launch for its proprietary technology – PUDOfuse. PUDOfuse allows e-commerce companies, retailers and other PUDO partners to integrate, automate and customize product delivery – with significant logistical …
Drone Delivery Canada announces collaboration with Canadian retailer on development of last mile solution by Drone
TORONTO –– Drone Delivery Canada, FLT – CSE, (DDC or the Company) is pleased to announce it has entered into an agreement with a Canadian retailer, unnamed at this time, whereby the two organizations will explore a collaboration to introduce drone delivery services within the retailer’s logistics model. “We are excited …
People vs. product
The importance of personalized marketing for retail success Technology has evolved to truly support customer centricity through personalized marketing. Today, many different systems exist to support a two-way communication stream that is fully tailored to the individual and his/her preferences, a task that might have been possible but would …
TRADER corporation to bring Big Data to the Canadian automotive industry
Exclusive partnership with data-science pioneer, Coherent Path, applies predictive analytics and customer journey insights to drive value for TRADER consumers, dealers and advertisers Toronto, ON – TRADER Corporation is pleased to announce an exclusive partnership with Toronto based Coherent Path to apply their patented data mining and predictive analytics platform to a …
NCIX partners with InPost to offer its customers 24/7 locker delivery
TORONTO — NCIX, Canada’s largest computer component retailer has partnered with InPost to offer its customers the option to conveniently pick up their online orders from any one of over 160 InPost 24/7 lockers in Ontario. The service provides e-commerce shoppers the option to ship online purchases directly to one of …
Building loyalty: CAA’s analytics rewards both members and partners
Think CAA and the image of a tow truck arriving to jump-start your car may come to mind. But the Canadian Automobile Association has come a long way from its roots in the early days of the automobile era. Today’s CAA National operates more like a diversified corporation with …