OTTAWA — Canada Post is introducing a new Smartmail Marketing solution that allows marketers to target at the postal code level by combining existing customer knowledge with address-level data. With Postal Code Targeting, marketers can target prospects whose demographics most closely resemble their best customers.
“Postal Code Targeting is a leading-edge, customer-focused solution that gives marketers the level of precision they have been asking for,” says Doug Ettinger, chief commercial officer, Canada Post. “By leveraging our own creation – the postal code – Canada Post is helping marketers make the most of their budgets as they drive customer acquisition.”
This level of data-driven targeting empowers marketers to connect with their most receptive audiences, leveraging their own data or selecting the mailing’s postal codes by demographic criteria such as income, education, age, location, family composition, interests or lifestyle, and even based on online shopping behaviours.
Postal Code Targeting is a powerful new service within our Canada Post Smartmail Marketing suite that will provide marketers with three great choices custom-built for the way they attract and retain customers – Neighbourhood Mail, Personalized Mail, and now, Postal Code Targeting.