Environics Analytics names Nielsen Canada 2016 Partner of the Year
Toronto — Environics Analytics (EA), one of North America’s leading marketing and analytical services companies, has named Nielsen Canada its Partner of the Year for 2016. At EA’s recent Tenth Annual User Conference, EA President and CEO Jan Kestle praised the organization as “an outstanding partner” over the past year as …
Six habits to revamp your email strategy
Over 205 billion emails are sent out every day. Email opens the door to effective marketing. Some 72 percent of U.S. adults say they prefer companies communicate with them through email, while 91 percent say they’d like to receive promotional emails from the companies they do business with. And, nearly …
Leo Burnett’s Judy John named Canada’s Marketer of the Year
TORONTO — Judy John, Chief Creative Officer North America and CEO for Leo Burnett Canada has been named Canada’s 2016 Marketer of the Year by the Canadian Marketing Association (CMA). The award was presented at the CMA Awards Gala on November 18 in Toronto, recognizing John’s strong leadership, creative ability and …
Ranked one of North America’s fastest-growing tech companies, EventMobi positions itself as the WordPress of event apps with new product launch
The event tech company is also revealing new growth metrics and its ranking on Deloitte Technology Fast 50 and North American Technology Fast 500 TORONTO — The world’s leading event technology platform, EventMobi, is announcing today the launch of Advanced Designer, a new feature that gives event organizers unprecedented branding and …
Xerox expands two sets of services to help large enterprises manage customer experience, make data-driven decisions
Offerings improve customer communications, automate transaction processing TORONTO — Today, Xerox expanded its portfolio of Communication and Marketing Solutions, and enhanced its Document Transaction Processing Services. Both services help large enterprises better manage front- and back-end business processes and cut costs. These services deepen Xerox’s automation expertise and help enterprises …
Mobile drives over a third of all email-generated revenue for the first time
New Yes Lifecycle Marketing data reveals the gap between mobile and desktop engagement, conversions is shrinking rapidly CHICAGO — For the first time, mobile accounted for a third of all email-driven revenue in Q3 2016, a milestone in the shrinking gap between desktop and mobile, according to data from Yes Lifecycle …
Blackbaud speeds the pace of giving with Apple Pay
Charleston, S.C. — Blackbaud, Inc., the world’s leading cloud software company powering social good, announced today it has added Apple Pay to Blackbaud Merchant Services so its nonprofit customers can offer donors an easy, secure and private option for digital checkout, just in time for holiday giving. This news comes in …
Honk offers simpler, more secure way to pay with Masterpass
TORONTO, ON — Honk, North America’s fastest and most convenient way to find and pay for parking, has partnered with Mastercard to let Honk users pay more easily with Masterpass. Masterpass is a global digital payment service that simplifies online and in-app payments on connected devices. It stores all payment …
Black Friday has gone global
An international survey taken among 3,400 participants in eight developed countries on online shopping during the holiday season, shows that Black Friday is becoming a major shopping event outside the U.S. In the U.S. approximately 26% of the respondents stated they plan to buy online on Black Friday while around …
Stephen Thomas Ltd. hires Kathleen Grace as account director, digital specialist
Role will focus on building out client exposure to digital channels TORONTO – Stephen Thomas Ltd (ST), Canada’s premier integrated full-service agency specializing in marketing and fundraising exclusively for the non-profit sector, announced today that it has named Kathleen Grace, Account Director, Digital Specialist. In the role, Grace will work with ST …