Data: 1 in 4 Travelers Don’t Feel Adequately Rewarded for Their Loyalty to Travel Brands
Yes Marketing survey finds most people have a go-to travel brand they consider above all else Nearly a quarter (25%) of travelers say they don’t feel adequately rewarded for their loyalty to travel and hospitality brands, suggesting there’s room for improvement when it comes to these brands’ retention and loyalty …
Rewind Offers Free Holiday Data Backups for E-Commerce Platforms
Complimentary Protection During Peak Shopping Season When Store Uptime Is Critical OTTAWA–Rewind, a leading cloud data backup provider for e-commerce and cloud platforms, today announced the launch of Rewind: One-Time, a limited-time, complimentary version of its top-rated data protection software. Helping merchants on Shopify and BigCommerce, Rewind: One-Time can protect …
OpenText Core Experience Insights Delivers End-to-End Customer Journey Mapping for Data-driven Marketers
OpenText Provides Fresh Insights on Campaign Performance, Customer Sentiment WATERLOO–OpenText, a global leader in Enterprise Information Management (EIM), today launched OpenText™ Core Experience Insights, a SaaS application that provides marketing leaders full visibility over their customer’s journey – from website interactions to email engagement, social media content and call center …
Print Three, Prime Data form strategic partnership
Print Three Expands Direct Mail, Inkjet Offering by Adding Prime Data to its Network in a strategic partnership TORONTO–Print Three Franchising Corporation has recently undergone a series of strategic partnerships and acquisitions to better serve the Canadian market. Now rounding out its offering yet again, the company has added Prime …
Creating a cult brand
By Chris Kneeland The world’s most significant businesses—known affectionately as “cult brands” given their irrational levels of fan adoration and customer affinity—typically display five key attributes. These companies: 1. Enjoy above-average brand attachment, which is a specific metric measuring audience engagement, more so than awareness or likelihood to refer. People …
Defining Customer Personas
By Richard Boire Creating customer personas is one of the core deliverables of marketing analytics. The assumption is often made that with a defined customer persona, “I can then use this information to target customers”. This is misleading and does not provide the real value of customer personas within the …
Canada Post’s Doug Ettinger on the Future of Mail Marketing
By Brendan Read The June issue of DM Magazine published an article, “Letters to the president”, to Canada Post Corporation president and CEO Doug Ettinger. It was a compilation of open letters written by Patrick Bartlett, executive director, National Association of Major Mail Users (NAMMU), Steve Falk, president, Prime Data …
Navigating outsourcing
By Corey Kotlarz Think about your last handful of interactions with a customer support representative. You probably think you know which of those conversations featured a company employee working out of a corporate office. You’re probably wrong. In reality, more and more companies are adopting and expanding call centre outsourcing …
The keys to multicultural audiences
By Jim Green Jatinder Rai gets very concerned when clients think a multicultural community is homogenous. Language, values and beliefs can vary significantly within communities and neighbourhoods, explained the founder and president of Response Advertising Inc. Marketers targeting a multicultural audience need to take the time to learn about the …
DRTV: The recipe for Success
By Nicole Andani Many North Americans still watch over three hours of television daily. But that amount has been declining1. More importantly, the manner in which consumers watch has dramatically changed. Traditional TV watching has now changed to “personalized content on the go”. Programming is being streamed or PVR’d and …