Direct Marketing

Funds raised benefit breast cancer research and the country’s largest support system for people facing breast cancer TORONTO–Today, 85,000 Canadians laced up their shoes in 57 communities across the country to take part in the Canadian Cancer Society CIBC Run for the Cure, raising $17 million to support the breast …

Support From Three Organizations Makes Innovative Tool Available to Canadian Charities The Fundraising Effectiveness Project (FEP), which tracks growth and losses in charitable giving in the United States and provides tools and templates for charities to improve their fundraising numbers, is set to launch in Canada in early 2020. The …

The four new products include DonorRank, FireScapes, VisitorView, and WealthCare Toronto–Environics Analytics continues to develop innovative solutions to help its clients develop winning strategies for the Canadian marketplace. The company is pleased to announce the launch of a series of new products for the not-for-profit and public sectors as well …

REGINA–The Brandt Group of Companies is pleased to announce that they have reached an agreement to acquire the businesses of Nortrax Canada Inc. and Nortrax Quebec Inc., subject to due diligence and regulatory and other approvals. The landmark deal will unite all John Deere Construction & Forestry dealerships in Canada …

Bringing successful new tools to more fundraisers and marketers AURORA– Prime Data is excited to welcome Jim Wisner to its team as Vice-President, Business Development. Jim is highly respected in the printing and direct marketing industries. He works with clients across almost every vertical, from NFPs, Financial, Consumer Goods and Services, …

Allows PayBright to further accelerate the expansion of its buy now, pay later solution for e-commerce and in-store purchases TORONTO–PayBright, a Canadian fintech lending and payments provider, announced today that it has raised $34 million in a growth equity financing from goeasy Ltd. (“goeasy”). The transaction adds to a recent …

Christian relief agency airlifts emergency shelter materials, critical supplies on DC-8 cargo plane CALGARY–Samaritan’s Purse is preparing to fly its DC-8 cargo plane stocked with critical supplies to the Bahamas after Hurricane Dorian pummeled the island—leaving thousands of people without basic necessities. The first plane load includes emergency shelter material, …

Acknowledgment, Interest, and Conversion (AIC) Framework provides consumer brands with extensive audience insights to increase customer lifetime value CleverTap, the full-stack customer retention platform, announced the launch of their AIC Framework for customer engagement, co-created with Phiture, a Berlin-based mobile consultancy. Together, CleverTap and Phiture designed the AIC framework to …

The CMA has urged the federal privacy commissioner to not change its interpretation of PIPEDA with regards to third-party data processing. The additional consent that would be required would not provide consumers with any meaningful improvement in privacy protection and would instead contribute to “consent fatigue”. Part of the CMA’s …

Leading digital performance agency  extends analytics, business intelligence practice with new venture DAC, one of North America’s largest independent digital marketing agencies, has announced the launch of Proove Intelligence, a specialized analytics practice that activates under-utilized client data to drive measurable business growth. Emerging from its roots as a pure-play …