Direct Marketing

New Aviva Canada survey finds that, in the last year, 37% of parents have witnessed a car collision or near miss in a school zone, and over 70% of those involved a child TORONTO–Aviva Canada and Parachute, a Canada’s national charity dedicated to injury prevention, have partnered up through their …

Mailers can choose from a number of designs to dress up their holiday cards and letters. OTTAWA–For more than five decades, Canadians have enjoyed the opportunity to dress up their December holiday mail with festive stamps. This year, Canada Post continues the tradition – and mailers can choose stamps depicting …

Unique Data, Analytics Insights and Segmentation Now Available for Digital Audience Targeting TORONTO–Environics Analytics has partnered with Connected Interactive to extend its data-driven insights into their digital ecosystem. Recognizing that organizations are seeking to leverage data and analytics consistently across traditional and digital media, EA has made a number of …

Amazon Business brings the shopping experience customers enjoy on Amazon to Canadian business customers, from sole proprietors to enterprises, with the procurement features needed to save time and money Amazon Canada now offers Amazon Business (www.amazon.ca/business) and Business Prime (www.amazon.ca/businessprime) for Canadian business customers of all sizes. Companies can now …

Yes Marketing survey finds most people have a go-to travel brand they consider above all else Nearly a quarter (25%) of travelers say they don’t feel adequately rewarded for their loyalty to travel and hospitality brands, suggesting there’s room for improvement when it comes to these brands’ retention and loyalty …

Complimentary Protection During Peak Shopping Season When Store Uptime Is Critical OTTAWA–Rewind, a leading cloud data backup provider for e-commerce and cloud platforms, today announced the launch of Rewind: One-Time, a limited-time, complimentary version of its top-rated data protection software. Helping merchants on Shopify and BigCommerce, Rewind: One-Time can protect …

OpenText Provides Fresh Insights on Campaign Performance, Customer Sentiment WATERLOO–OpenText, a global leader in Enterprise Information Management (EIM), today launched OpenText™ Core Experience Insights, a SaaS application that provides marketing leaders full visibility over their customer’s journey – from website interactions to email engagement, social media content and call center …

Print Three Expands Direct Mail, Inkjet Offering by Adding Prime Data to its Network in a strategic partnership TORONTO–Print Three Franchising Corporation has recently undergone a series of strategic partnerships and acquisitions to better serve the Canadian market. Now rounding out its offering yet again, the company has added Prime …

By Chris Kneeland The world’s most significant businesses—known affectionately as “cult brands” given their irrational levels of fan adoration and customer affinity—typically display five key attributes. These companies: 1. Enjoy above-average brand attachment, which is a specific metric measuring audience engagement, more so than awareness or likelihood to refer. People …

By Richard Boire Creating customer personas is one of the core deliverables of marketing analytics. The assumption is often made that with a defined customer persona, “I can then use this information to target customers”. This is misleading and does not provide the real value of customer personas within the …