Kodak and PerfectPattern announce strategic technology partnership to enhance print workflow
ROCHESTER, NY – Today, Kodak and PerfectPattern announced a strategic partnership to provide advanced workflow capabilities for commercial and packaging customers. The companies will collaborate to deliver unique workflow functionality focused on productivity that will improve efficiency and streamline operations for KODAK PRINERGY Workflow customers. These workflow tools will prove …
Cadillac Fairview expands digital experience at shopping centres
TORONTO — Cadillac Fairview (CF) is amplifying its digital platforms with new service enhancements and first-to-market technology, reinforcing its commitment to providing best-in-class retail offerings. In Ontario, CF Fairview Mall is implementing indoor positioning and turn-by-turn navigation, the first time offered at any Canadian shopping centre. Consumers nationwide will be treated to …
Cossette announces the launch of Cossette Health
TORONTO — Cossette is proud to announce the launch of Cossette Health, a new practice focusing on the healthcare sector. Cossette Health will deliver on three pillars of service to the healthcare industry: an integrated communications practice within Cossette; an accelerator for innovation with client partners; and a startup incubator, building …
Kodak demonstrates leadership through innovation at drupa 2016
Company generates significant industry buzz at largest print show on earth ROCHESTER, NY — Kodak today declared drupa 2016 a resounding success, having reached its sales target on day 7 and 181% of target on the final day of the show. Tens of thousands of visitors, prospects and customers from around …
Andrew Dixon Named Vice President Marketing of SAS Canada and Latin America
Marketing executive brings over 25 years’ experience within Fortune 100 and startup technology companies Toronto: SAS, the leader in analytics, today announced it has appointed Andrew Dixon as Vice President Marketing of SAS Canada and Latin America. The former Microsoft Canada Head of Marketing is well positioned to support the pioneering …
Rivet rebrands as FCB/SIX, announces expansion to Québec
Agency becomes FCB network’s data-first creative group Toronto and Montréal – Following last week’s announcement of a new leadership team at Rivet, FCB Canada is continuing to evolve and grow the network’s data-driven creative agency. Toronto-based Rivet is rebranding as FCB/SIX and will be expanding to Montréal, opening a second …
ALC launches donor precision—an expansive new Audience of cause-driven donors
ALC-Aristotle partnership capitalizes on growth in contributions as hot-button issues prompt more people to give PRINCETON, NJ — ALC announced the launch of a new product today that will significantly expand the universe of known donors available to fundraising organizations. Donor Precision, powered by Aristotle, features a database of over …
New report: Return on loyalty program Investments Higher Than Ever Before
Nearly 70 percent of consumers modify brands they engage with to earn points; Most loyalty programs fall short when it comes to personalization and customer experience TORONTO and NEW YORK — Bond Brand Loyalty, North America’s leading brand loyalty agency, today released its sixth annual consumer loyalty report. The Canadian …
Rivet installs high-performance leadership team
Creative and strategic expertise added with Ian Mackenzie and Kim Farwell + 20 new hires strengthen data and technology capabilities PRESS RELEASE: Toronto — Rivet, a leading data-driven creative agency, has installed a new leadership team and made a series of new hires to strengthen its capacity to deliver highly effective data, technology …
CAMP and DMAC join forces for CAMP Marketing Awards
Toronto, ON — The Canadian Association of Marketing Professionals (CAMP) is pleased to announce a collaborative agreement with the Direct Marketing Association of Canada (DMAC) for its second annual Marketing Awards. The awards, which launched in 2015, recognized excellence in the Canadian Marketing Community in specific marketing facets such as …