November 2022 Issue

How Marketers Can Move from the Proxy of KPIs to ROI By Are Traasdahl Programmatic advertising, where I spent a significant amount of time in my career, now accounts for 85 percent of all digital ad spending. It’s hard to imagine how marketers lived without it: automating media buys in …

By Jill M. Speirs Genuine customer experiences are now possible — but only if the right technology is deployed for the right reasons. The marketing technology industry is over 30 years old, and while it is delivered major benefits to businesses, marketing teams continue to struggle with the same three …

By Stephen Shaw Practically every corporate boss these days has it on their to-do list — coming up with a business purpose beyond making money. Most of the time they feel it’s a bit too touchy-feely an assignment when the only thing they really care about — what they get …

By Bastin Gerald In a digital world, where everything is driven by technology, verifying the effectiveness of the marketing initiatives, with numbers as proof of success, is the foremost priority of a marketing agency. This numbers-driven management method has created a paradigm shift in how marketing agencies can measure success, …

Have marketers lost their ability to future-proof their budget? By Mo Dezyanian Two years ago, we sought to better understand the relationship between CMOs and CFOs. Our study, amongst many other things, revealed that those departments speak different languages, especially when it comes to budgets. Most importantly, it revealed how …

How payments continues to drive in-store shopping, loyalty programs, and insights to shape, grow retail ambitions for 2023 and beyond When you expect the unexpected, you can set your business up to weather turbulent times. If the past few years of the global pandemic have done anything, they’ve proven that …