TORONTO — Cossette is proud to announce the launch of Cossette Health, a new practice focusing on the healthcare sector.

Cossette Health will deliver on three pillars of service to the healthcare industry: an integrated communications practice within Cossette; an accelerator for innovation with client partners; and a startup incubator, building upon the offering of Cossette Lab.

“We are thrilled to announce the launch of Cossette Health,” says Melanie Dunn, President and CEO, Cossette Canada. “The healthcare industry is ready for the digital expertise and innovative services our team offers—and it requires a truly unique service like Cossette Health to build persuasive communication helping healthcare organizations stay ahead of the curve and connect with their complex audiences in meaningful ways.”

Cossette Health is led by Managing Director Dr. John Reeves, MD, with more than 20 years of experience in health-related digital marketing solutions and startups focused on patient activation. Dr. Reeves has held senior digital leadership roles with Elsevier and McCann in New York, where he led the digital healthcare strategy for more than 75 agencies around the world.

“Cossette Health is here to address an enormous market need for the healthcare industry to transform and innovate,” says Dr. Reeves. “We have the required expertise and unparalleled passion for delivering exceptional programs and products for our clients and business partners. Our belief is that the relationships between healthcare organizations and their customers no longer live in traditional channels but instead, in engaging digital products that drive a continuous mode of communication.”

Another key leader in the Cossette Health staff is Joe Dee, Head of Product and Technology. Dee has an extensive technology experience in various senior roles at Organic, Critical Mass, DDB/Tribal Worldwide, MaRS Discovery District, Klick Health and most recently, Cossette. Dee was instrumental in establishing Cossette Lab in Toronto.

Cossette Lab is a national Cossette initiative designed to foster and incubate the growth of tech-related startups across Canada.

“We feel the healthcare landscape is finally ready for the highly strategic and creative work that Cossette brings. Our commitment is to take the same fearless approach to this vertical and apply our award-winning creative teams, innovative strategists, experience with startups and entrepreneurs, and building it all on the backs of modern technology,” adds Dee.

Cossette Health is a national initiative and is based across Canada and in Chicago. The agency has already executed successful healthcare innovation projects for several key healthcare clients.

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