Industry News

Columbia House to resurrect as mail order vinyl record club

The Toronto Star has reported that Columbia House, the once-great direct music marketing parent company of the Columbia Record Club, plans to return in 2016 as a mail order vinyl record club. Pop music critic Ben Rayner reports: In 1994, 15 per cent of all discs sold in the U.S. were moving through …

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Industry NewsIndustry Trends

Key direct response trends for 2016 from Northern Lights Direct

Northern Lights Direct, with offices in Toronto and Chicago, has released its Annual Direct Response Forecasts for the U.S. and Canadian markets. Released every January, the report outlines the agency’s predictions for the Canadian direct response marketing industry in 2016, including: The traditional broadcast media model will continue to suffer as Canadians …

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Industry News

Andrea Cook named president of Rivet

  Hire reflects the changing role and importance of data-driven creative PRESS RELEASE: Toronto, January 12, 2016 – Integrated communications leader Andrea Cook has been hired as president of Rivet, a leading data-driven creative agency that is part of the FCB Canada group of companies. Cook, who has nearly 20 …

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Industry News

Terrain and Ogilvy Montréal unite to form Terrain Ogilvy

  PRESS RELEASE: Montreal, January 6, 2016 – The start of 2016 will witness the union of Terrain Marketing and Ogilvy Montréal, now to be called Terrain Ogilvy. With this strategic alliance, Terrain Ogilvy will be able to position itself convincingly as a multi-service agency that offers the best in …

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Data AnalyticsIndustry News

Environics Analytics acquires select business assets from Nielsen Canada

PRESS RELEASE: Toronto, January 6, 2016 — Environics Analytics (EA) announced today that it has acquired select assets related to the provision of Spectra products and services in Canada from Nielsen Canada. Under terms of the agreement, which was finalized on December 30, 2015, EA will assume delivery of Spectra …

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Industry NewsLoyalty

Aeroplan members now earn miles with Toyota Canada

PRESS RELEASE: Montreal, January 5, 2016 – Aeroplan today announced that members can start earning miles across the full automotive customer journey on all Toyota and Scion vehicles in Canada. As part of its new partnership with Toyota Canada Inc. (TCI), Aeroplan Members can earn the following: Purchase/Lease –Members will …

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DigitalIndustry News

Allrecipes selects Crucial Interactive

  Crucial Interactive has announced their partnership with Allrecipes, the world’s largest digital food-focused social network. Crucial will exclusively represent the Allrecipes’ English and French sites in Canada and as part of the agreement will be running their award-winning technology, Contobox on the site. Allrecipes, Canada’s leading food site reaching more than …

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Industry NewsRetail

w.illi.am launchs connected-environment holiday shopping centre concepts

With the holidays approaching, w.illi.am/Valtech Group is launching two connected-environment concepts for real estate company Ivanhoé Cambridge, at Guildford Town Centre (One Stop Gift Shop) and Montreal Eaton Centre shopping centres to stimulate traffic to stores. Located in Vancouver and Montreal respectively, these properties are the first two shopping centres …

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Direct MailIndustry News

Supremex acquires Premiere Envelope

Supremex Inc., a Canadian manufacturer of a wide range of stock and custom envelopes and a growing provider of packaging and specialty products, has acquired all assets of Premier Envelope Ltd. The acquisition includes affiliated operating entities, and an established manufacturer of stock and custom envelopes, operating in Western Canada. …

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Data AnalyticsIndustry News

Environics Analytics launches national database for enhancing customer profiles

CanadaReach compiles contact data on nine million households Environics Analytics (EA) has announced the launch of CanadaReach, a new multi-sourced compiled database of nine million households intended to help organizations augment their customer records with contact and other information to create more robust profiles. Offering the highest coverage rate in Canada, …

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