Industry NewsLoyalty

Aeroplan and Toyota Canada Inc. announce new partnership

Aeroplan has announced it has entered into a national multi-year partnership with Toyota Canada Inc., (TCI). In the coming months, this strategic alliance will enable Aeroplan Members to earn miles across the full automotive customer journey on all Toyota and Scion vehicles in Canada. “We’re excited to partner with Toyota Canada …

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Industry News

BCAMA and AIM Announce Merger to Form Leading Marketing Association in British Columbia

On September 17th, the BC chapter of the American Marketing Association (BCAMA) and the Association of Integrated Marketers (AIM) announced that they will merge into one association, effective immediately. The province’s largest marketing organization will run under the BCAMA brand and organization structure. The arrangement signals a movement supported by …

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Data AnalyticsIndustry News

Environics Analytics Releases WealthScapes 2015 Analyzing Canadians’ Assets, Liabilities and Spending Power

New Data Aides Financial Planning, Fundraising, Marketing and Merchandising On August 25, 2015, Environics Analytics (EA), the marketing services and data analytics company, announced the release of WealthScapes 2015, the most comprehensive database available on the assets, liabilities and wealth of Canadians. The latest edition has been expanded this year …

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Data AnalyticsIndustry News

Environics Analytics President Jan Kestle Named Finalist in EY Entrepreneur Of The Year™ Program

EY, a global leader in assurance, tax, transaction and advisory services, has named Environics Analytics (EA) President and Founder Jan Kestle a finalist in its EY Entrepreneur Of The Year awards program. Selected by an independent panel of judges, she is one of 40 Ontario area entrepreneurs who were named …

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Data AnalyticsIndustry News

Andrew Schuster: Senior Developer Behind Environic Analytics’s Redesigned, Interactive ENVISION5

For almost two years, a half-dozen software developers at Environics Analytics (EA) dedicated themselves to creating ENVISION5, the new platform that provides business intelligence on customers and markets anywhere in Canada. They developed innovative approaches, created new interactive features and spent countless hours poring over complex computer code. Finally, on …

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Data AnalyticsIndustry News

Environics Analytics Announces Release of New ENVISION5 Platform

On June 10, Environics Analytics (EA) announced the launch of ENVISION5, a new generation of the platform that provides business intelligence on customers and markets anywhere in Canada. With access to EA’s extensive databases, ENVISION5 features a web-services architecture, redesigned user interface, interactive dashboards and enhanced mapping. Designed to use …

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Industry NewsLoyalty

It’s a great time to be a marketer: thoughts on the C2MTL Conference

It is always interesting to hear how CMOs from different sectors, and even other countries, are dealing with the new marketing realities of evolving customer demands, continuous technology innovations, and the ever increasing sources of information on the customer – data is now available from every consumer touch point. These …

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Industry News

Samsung Printing Solutions Brings Mobile Printing to Life with Powerful and Easy-to-use Samsung Cloud Print™ Ap

New full-featured and free mobile printing application boasts a simple setup process and robust set of features to make printing from a mobile device a reality Samsung Electronics Canada today launched Samsung Cloud Print™, a free-to-use cloud-based mobile printing solution that gives users a quick and easy way to print …

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FundraisingIndustry News

Industry News

Melanie Dunn Is Named CEO of Cossette in Canada Melanie Dunn, President of Cossette’s Quebec operations for the past two years, is assuming broader responsibilities for all Cossette offices nationally as the new President and Chief Executive Officer of Cossette, Canada. “This business is all about talent and great leadership and Melanie has …

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DigitalIndustry NewsTargeting and Acquisition

Beyond Digital: Empowered Consumers Seek Out Tailored, Inspiring Content Experiences That Transcend Platforms

It’s increasingly clear that consumers see no significant divide between digital and traditional media: what they want is more flexibility, freedom and convenience in when and how they consume their preferred content. Canadian entertainment and media revenues will rise at a compound annual growth rate (CAGR) of 5% over the …

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