Company generates significant industry buzz at largest print show on earth

ROCHESTER, NY — Kodak today declared drupa 2016 a resounding success, having reached its sales target on day 7 and 181% of target on the final day of the show. Tens of thousands of visitors, prospects and customers from around the world visited the Kodak Quarter over the course of 11 days to do business and see the company’s latest innovations, including more than 20 new products and technologies launched at the show.

Jeff Clarke, CEO of Kodak, commented: “Kodak came to drupa 2016 to demonstrate our long-term commitment to the print, publishing and packaging industries, reflected in our Print. For Good. message. We also clearly positioned Kodak at the forefront of the industry through the strength of our new technologies to continue driving the sustainability of the markets they serve. Hitting our sales target on Day 7 was testimony of the strengths of our products and Kodak’s standing in the print industry.”

Kodak also demonstrated its influence in future technologies, including 3D printing. Visitors were able to see how Kodak’s materials science enables its partner, Carbon 3D, to rapidly transform 3D models into physical objects. Kodak also highlighted the strength of its revolutionary antimicrobial material science with antimicrobial polo shirts worn by its operators for the duration of the show.

The company made daily announcements featuring prominent sales and partnerships, signaling its focus and commitment to print.

  • Kodak announced six PROSPER sales, including four KODAK PROSPER 6000C and two KODAK PROSPER 1000 presses. Toppan Forms (Japan), is now Kodak’s biggest PROSPER press customer with the signing of its fifth PROSPER order, Leaderform (Italy) ordered a second PROSPER 6000C to complement its existing press, and Meiller GmbH will be Kodak’s first German PROSPER customer. Lettershop (UK) also ordered a PROSPER 6000C, while two PROSPER 1000 Presses have been sold to customers in the Asia Pacific Region.
  • Kodak marked a significant milestone in the worldwide adoption of its industry-leading mainstream flexographic plate technology with the 500th order of a KODAK FLEXCEL NX System. Multidruk, a Polish flexographic prepress provider who is also expanding its services in Europe, returned to drupa 2016 to place an order for its second FLEXCEL NX System.
  • Kodak celebrated 21 years of thermal imaging technology and its 21,000th computer-to-plate (CTP) sale at drupa 2016. The company honored KARTON-PAK S.A. of Poland who chose the KODAK MAGNUS VLF Q2400 Platesetter with KODAK SQUARESPOT Imaging Technology to give its customers a higher level of stability, accuracy and reliability within its operations.
  • Pareto-Print became Kodak’s biggest SONORA XP plate user worldwide by converting to process free plates. Using 300,000m2 plates annually to produce high quality books and magazines, the deal underlines Kodak’s prediction that 30% plate volume will be process free in 2019.
  • Kodak and Landa Digital Printing announced a strategic collaboration to provide an automated digital workflow to drive Nanographic Printing® presses for mainstream commercial applications.
  • Kodak and Komori announced a strategic partnership to deliver seamless interoperability between Komori KP-Connect (K-Station 4) Printing Task Control Software and KODAK PRINERGY Workflow.
  • Kodak also announced partnerships with Konica Minolta, Ricoh, Matti Technology, and manroland web systems.
  • Kodak announced a new agreement with Caxton & CTP Publishers and Printers Limited, one of the largest printers in Africa. The order includes the installation of a KODAK PROSPER S30 Imprinting System on Caxton & CTP’s existing offset litho printing presses and represents the first variable print technology on African newspapers.
  • Kodak awarded customer Drukkerij de Bij with its inaugural Global KODAK SONORA Plate Green Leaf Award, for continuously demonstrating outstanding efforts to reduce their environmental impact through a variety of initiatives and best practices.
  • Kodak announced details of its new KODAK NEXPRESS ZX Digital Production Color Presses, NEXPRESS Opaque White Dry Ink and the ‘Max Platform’ – the next-generation NEXPRESS Color Platform.

These announcements took place against the backdrop of the ‘Kodak Quarter’. The company created a life-sized interpretation of an urban neighborhood, complete with streets, cafes, a convenience store, a newsstand and a New York-style loft, all designed to reflect the resurgence of the iconic Kodak brand. The reaction from visitors and other key industry figures were overwhelmingly positive:

Professor Frank Romano, Rochester Institute of Technology, noted: “Kodak had the most interesting, creative, and useful booth at any trade show I have attended, and I have attended almost every major event since 1968.”

“Kodak’s Urban Renewal theme for the drupa 2016 stand has become a must-see for visitors and exhibitors, and perfectly reflects the transition that the print & publishing industry has been going through in recent years,” said Sabine Geldermann, Director of drupa. “The quality of the stand, combined with the fact Kodak has chosen to launch over 20 new products and technologies here at the show reflects their commitment to drupa and the importance of drupa as a global showcase for our industries.”

“We are committed to sustainability, profitability and growth in this industry,” said Brad Kruchten, Senior Vice President, Kodak. “Our solutions that drive real value for our printers, materials science expertise, industry partnerships and strong brand recognition all helped Kodak exceed expectations at drupa 2016.”

Previous post

Andrew Dixon Named Vice President Marketing of SAS Canada and Latin America  

Next post

Cossette announces the launch of Cossette Health

Direct Marketing

Lloydmedia, Inc is based in Markham, Ontario, Canada, and is a multi-platform media company which delivers a total audience of more than 100,000 readers across four national magazines, three industry directories, and a range of events and online marketing.

No Comment

Leave a reply

Your email address will not be published. Required fields are marked *