TORONTO — Cadillac Fairview (CF) is amplifying its digital platforms with new service enhancements and first-to-market technology, reinforcing its commitment to providing best-in-class retail offerings. In Ontario, CF Fairview Mall is implementing indoor positioning and turn-by-turn navigation, the first time offered at any Canadian shopping centre. Consumers nationwide will be treated to upgraded Guest WiFi Services with Social features and access to the popular CF SHOP! Text Digital concierge service. In addition, CF Markville and CF Richmond Centre have made Chinese simplified and traditional language updates to their websites to effectively communicate with non-English speaking shoppers.
“Cadillac Fairview continues to aggressively invest in innovative technologies that enhance the consumer shopping experience,” saidJason Anderson, Senior Vice President, Marketing, Cadillac Fairview. “Shoppers want to stay connected during their entire shopping journey and we continue to evolve our digital capabilities, leveraging existing services like our CF SHOP! App, as well as investing in platforms to enable efficient, convenient and interactive experiences at all our retail properties.”
First Indoor Navigation Platform at CF Fairview Mall
Now available at CF Fairview Mall, the Navigate Platform powered by Aislelabs, a location based technology provider, delivers accurate indoor positioning with blue-dot wayfinding helping shoppers find their way around the mall with ease. The technology uses a combination of WiFi and Bluetooth beacons for triangulation and acts like an indoor GPS so shoppers can view centre maps, locate their accurate position, and view shortest route to desired store or amenity. Interactive 3D maps also provide walking paths across floors. Shoppers can access all mapping and navigation at CF Fairview Mall by downloading the latest CF SHOP! app from the Google Play Store or App Store or by browsing to CF Fairview Mall website.
Guest WiFi Service with Social Features
Cadillac Fairview is upgrading its WiFi offering with faster connection speeds and easy to use WiFi access. The new platform, also offered by Aislelabs, remodels guest WiFi, ensuring that users can log in using their social accounts, enjoying a one-click sign in without the hassle of forms. For added convenience, shoppers using the free WiFi will only need to sign-in once as they will be auto connected to the internet during every visit. An added roaming feature will allow direct internet access at any CF shopping centre.
Expanded CF SHOP! Text Digital Concierge
CF is extending CF SHOP! Text to all 20 retail properties offering quick and convenient assistance to all guests. The service was introduced in November 2015 at eight retail properties including CF Pacific Centre, CF Chinook Centre, CF Masonville Place, CF Toronto Eaton Centre, CF Sherway Gardens, CF Rideau Centre, CF Carrefour Laval, and CF Galeries d’Anjou and is widely used by CF shoppers inquiring about anything from retailers and services to promotions to the latest trends.
CF Website Language Updates
CF Markville and CF Richmond visitors can now view website content in Chinese simplified or Chinese traditional. The update caters to the growing non-English speaking demographic allowing local visitors to stay up to date on property news and events.