Manulife updates global brand, marking significant milestone in its business transformation
New brand includes refreshed logo and visual identity that underscores focus on simplifying the complex for customers TORONTO–Manulife has updated its global brand, complete with a refreshed logo and visual identity that represents the company’s transformation into a digital, customer-centric market leader. The updates reflect the company’s focus on simplifying …
Ipsos Announces Winners of 2018 Financial Service Excellence Awards
TORONTO–Ipsos announced the winners of its 2018 Financial Service Excellence Awards, an annual program that recognizes Canadian financial institutions for excellence in customer experience. This year was a year of change for the awards, which were formerly called the Ipsos Best Banking Awards. This re-branding accompanies changes made to the …
New report suggests a path to postal banking in Canada
MPs to vote on motion to study postal banking next week OTTAWA–A new research report shows how Canadians would benefit from banking and financial services at the post office, and how these services would revitalize Canada Post. The report, “It’s Time for a Postal Bank for Everyone” was prepared by …
RBC first bank in Canada to enable bill payments using Siri
New capabilities also include the launch of seamless P2P transfers within iMessage, further strengthening RBC’s award-winning mobile banking app TORONTO — Who doesn’t wish they had an assistant to pay their bills? Thanks to an update to the RBC Mobile app, Royal Bank of Canada (RBC) personal banking clients are …
Anticipating client needs through optimization analytics
The financial industry sets an example of how to utilize optimization solutions to enhance customer experience and exceed business goals For years, companies have been working to deploy and optimize sophisticated analytics to better anticipate and accommodate their customers’ needs. In the past, analytics have served a vital role …
Mobile banking on the rise in Canada while satisfaction with personal service drops: J.D. Power Finds
RBC Royal Bank ranks highest among Big 5 Banks; Tangerine ranks highest among midsize banks TORONTO — Canadian retail banks have continued to assert their leadership in mobile banking, showing steady increases in mobile adoption and mobile customer satisfaction, but is that focus coming at the expense of other banking channels? Mobile …
Mobile wallets: The next channel for marketers
In an age where cash is in decline, a smartphone is in every pocket or purse and there seems to be an app for everything. Mobile wallets are a convenient, connected alternative to enable an evolved shopping experience. As digital wallets gain popularity in Canada and around the globe, there …
Sonnet recognized for innovative, customer-centric approach to insurance
TORONTO — Sonnet has been repeatedly recognized for its innovations in customer service, technology, business and marketing only months after launching operations. With sophisticated technology, an always-on customer experience and a captivating marketing campaign centered around optimism, Sonnet is gaining momentum with accolades across industries in Canada and beyond. Putting the customer …
Canadian banks cautiously embrace analytics
Leadership must balance new business insights with increased security challenges The banking industry is one of the most conservative sectors in Canada for good reason: banks must protect customers’ investments and meet increasingly rigorous national and international laws. But with the onset of FinTech and related technologies, the country’s largest …
30% of Canadian consumers report decreased dependence on their bank
Two-thirds report insufficient knowledge of financial products available to them, according to EY TORONTO –– Nearly one-third of Canadian consumers say they’re less dependent on their bank their primary financial services provider, according to EY’s2016 Consumer Banking Survey, which polled over 2,000 consumers in Canada. “The results of our survey show a …