Coast Capital Savings wins national marketing excellence award
#VancouverGetsIt Piggy Bank Event Awarded Best PR Stunt SURREY, BC– A year after Coast Capital Savings made waves with its successful #VancouverGetsIt stunt, involving piggy banks full of money handed out to unsuspecting morning commuters, the credit union has been awarded the Achievement in Marketing Excellence (AIME) Award by the …
Contactless payments take off in Canada
Paves the way for mobile payment growth Oakville, Ontario — The value of contactless payments made by consumers in Canada more than doubled over the past year, according to a new study published by Technology Strategies International Inc. The report titled, Canadian Payments Forecast – 2016, estimates that the value …
Apple Pay now widely available for Interac debit cardholders
The next evolution of debit payments extends to BMO Financial Group, Scotiabank and TD Bank Group TORONTO – Interac Association/Acxsys Corporation (“Interac”), Canada’s domestic debit network, is pleased to announce the participation of additional financial institutions offering Apple Pay to Interac debit cardholders. Interac debit cardholders from BMO Financial Group, …
Peoples Trust takes home three awards at 2016 PX Payments Awards
“We’re thrilled to continue to champion prepaid cards in Canada in support of financial inclusion, and help companies to re-think prepaid in order to bring innovative and new payment technologies to market,” said Peter Read, president of Peoples Card Services. “We’re seeing an unmatched 90 per cent reload rate with …
Profile of a Canadian banking consumer
PRESS RELEASE: TORONTO — Yahoo recently conducted a consumer finance study to better understand Canadians’ perceptions of the banking industry across six key banking audiences: students, new Canadians, millennials, parents, boomers and self directed investors. Utilizing the motivations and trends impacting consumer loyalty and investment will enable Canadian banks to …
FUSE Marketing Group unveils CIBC Aventura Virtual Concierge at GTAA
Interactive initiative engages and rewards passengers and cardholders during peak March Break travel PRESS RELEASE: Toronto, ON — FUSE Marketing Group is unveiling the CIBC Aventura Virtual Concierge, an interactive vending machine that engages and rewards passengers and CIBC Aventura cardholders with prizes to enhance their travel experiences while traveling through …
National Bank Insurance enhances its web and mobile presence
PRESS RELEASE: MONTREAL — National Bank Insurance is enhancing its digital presence by launching a new website optimized for tablets and smartphones. The site at nbc-insurance.ca is user-friendly and intuitive. With a tap of their finger or a click of the mouse, users can quickly access the full range of products …