
Subway Introduces MVP Rewards, New Loyalty Program with More Points
Sandwich lovers across North America will feel like an MVP TORONTO, ON–Subway unveiled MVP Rewards, a refreshed loyalty program launching September 9 in Canada, the U.S., and Puerto Rico. The new and improved program gives Subway guests the MVP experience with more ways to earn, more perks, and more earning …

Capital One launches new Smart Rewards Mastercard
New card furthers Capital One’s commitment to help Canadians succeed with credit in the long term TORONTO, ON–Capital One Canada, the financial institution that has helped more than 4 million Canadians with access to credit, is introducing the new Capital One Smart Rewards Mastercard – the only Canadian credit card …

Walmart Canada launches Live Better U Canada
TORONTO, ON–With a commitment to ensuring their associates have the skills needed for the future, Walmart Canada announced they will cover the cost of tuition, books, and course fees for associates through its Live Better U (LBU) education program. This program marks a $50 million investment over the next five …

AIR MILES announces multi-year contract extension with Shell Canada
TORONTO, ON–The AIR MILES Reward Program, Canada’s most recognized loyalty program, announces a multi-year contract renewal with Shell Canada, an integrated energy company, and original Partner of the AIR MILES Reward Program. AIR MILES collectors earn Reward Miles for automotive fuel, convenience retail and car wash purchases made at participating …

71 per cent of Canadians say inflation will impact their travel plans in 2022
A new poll reveals Canadians are eager to travel but rising costs will cause many to change their plans TORONTO, ON–After years of staycationing, Canadians are ready to pack their bags and take off to destinations at home and abroad. Many will be surprised to learn travel funds won’t go …

AIR MILES INCENTIVES Launches Shopify App to Engage Canadian Small Businesses
Designed by AIR MILES INCENTIVES, app gives eligible Shopify merchants a new tool to grow their e-commerce business while rewarding AIR MILES collectors TORONTO, ON–The AIR MILES Reward Program is proud to support the launch of the AIR MILES INCENTIVES Shopify App, managed by RMG Loyalty. Providing a competitive advantage …

Downtown Gift Card program from Miconex expands across Ontario
PERTH, SCOTLAND–Downtown gift card company Miconex has announced new program launches in Ontario, alongside EML Payments Limited, following the success of existing gift card systems for Peterborough and Prince Edward Island. The new ‘Downtown Dollars’ systems are set to launch in Downtown Sudbury and Downtown London in summer 2021. Peterborough …

New RBC Everyday Banking Offer adds Rewards to Debit
New RBC Vantage means clients can now use their personal debit cards to earn RBC Rewards points TORONTO, ON–RBC launched RBC Vantage, Canada’s newest everyday banking offering that brings together a comprehensive suite of powerful benefits that RBC clients can enjoy every day. RBC Vantage gives clients, for the first time, the …

Birks Honours Essential Workers With “Love is Essential” Campaign
Three couples across Canada gifted with their dream engagement rings MONTREAL, QC–This summer, Canadian jeweller Birks launched a contest to celebrate today’s everyday heroes – Essential and Frontline Workers. To enter, participants were asked to share their love story or the story of a friend, or family member. At least …

Transition Squad Launches SupportLocal.Club to Support Local Businesses
TORONTO, ON–Transition Squad, a Toronto-based franchisor of estate and downsizing auctions, is pleased to announce the launch of SupportLocal.Club, an initiative to support local businesses by selling gift cards/vouchers and distributing coupons on their behalf. “Transition Squad has been helping seniors downsize and working with families settling an estate since …