Birks Honours Essential Workers With “Love is Essential” Campaign
Three couples across Canada gifted with their dream engagement rings MONTREAL, QC–This summer, Canadian jeweller Birks launched a contest to celebrate today’s everyday heroes – Essential and Frontline Workers. To enter, participants were asked to share their love story or the story of a friend, or family member. At least …
Transition Squad Launches SupportLocal.Club to Support Local Businesses
TORONTO, ON–Transition Squad, a Toronto-based franchisor of estate and downsizing auctions, is pleased to announce the launch of SupportLocal.Club, an initiative to support local businesses by selling gift cards/vouchers and distributing coupons on their behalf. “Transition Squad has been helping seniors downsize and working with families settling an estate since …
Indigo’s new online gifting platform wants to transform how Canadians gift
TORONTO, ON–Thoughtfull™, a new online gifting platform created by Indigo Books & Music Inc went into beta launch today. Aiming to transform the way in which Canadians discover and select gifts, Thoughtfull is the first marketplace of its kind to provide curated gift recommendations based on how the gift giver …
Data: 1 in 4 Travelers Don’t Feel Adequately Rewarded for Their Loyalty to Travel Brands
Yes Marketing survey finds most people have a go-to travel brand they consider above all else Nearly a quarter (25%) of travelers say they don’t feel adequately rewarded for their loyalty to travel and hospitality brands, suggesting there’s room for improvement when it comes to these brands’ retention and loyalty …
Scotiabank takes a bold step forward with the newly refreshed Scotiabank Gold American Express Card
Only major bank in Canada to offer credit cards with no foreign transaction fees TORONTO–Scotiabank is further strengthening its market-leading suite of credit cards with a refresh of the Scotiabank Gold American Express® Card. The newly refreshed card offers the highest earn rate available in the market for Groceries, Dining …
SPC Card Announces CIBC as Official Financial Partner to Bring Canadian Students Free SPC Memberships
New features include an enhanced online and mobile experience and access to savings at more than 450 retailers across Canada; Eligible CIBC clients can receive a free SPC Membership Student Price Card (SPC) continues to accomplish its mission of supporting Canadian students by announcing a new relationship with CIBC that will …
AIR MILES Announces New Collaboration with Former Football Player Étienne Boulay and TV host Maïka Desnoyers
Étienne Boulay and Maïka Desnoyers become the newest Quebec ambassadors for the AIR MILES Reward Program MONTREAL–The AIR MILES Reward Program revealed a collaboration with Quebec-based celebrities, Étienne Boulay and Maïka Desnoyers. Widely recognized from Etienne’s football career, and their regular appearances hosting a variety of local TV shows, the …
AIR MILES, LCBO Expand Partnership into Cash Rewards
Collectors can now use Cash Miles for LCBO eVouchers and get rewarded directly from their mobile device TORONTO–The AIR MILES Reward Program and the LCBO announce today a partnership expansion that provides Collectors the ability to use AIR MILES Cash Miles towards the purchase of LCBO eVouchers for instant use …
Loblaw trials digital advertising service that rewards customers
“Imagine if every Canadian was rewarded for every ad they saw online.” BRAMPTON–Loblaw Companies announced the trial launch of a new service that harnesses the power of its PC Optimum loyalty program to provide customers with more relevant advertising and reward them for the simple act of seeing those ads …
A first in Canada, RBC clients can now use RBC Rewards points to pay bills
RBC’s leadership in the loyalty space continues with the launch of Pay Bills with Points TORONTO–Making the redemption experience even more rewarding, RBC’s Pay Bills with Points allows clients to use their RBC Rewards points to cover everyday expenses like phone, internet, utility bills and more. A first for any …