Gifts & Rewards

TORONTO, ON–Thoughtfull™, a new online gifting platform created by Indigo Books & Music Inc went into beta launch today. Aiming to transform the way in which Canadians discover and select gifts, Thoughtfull is the first marketplace of its kind to provide curated gift recommendations based on how the gift giver …

Yes Marketing survey finds most people have a go-to travel brand they consider above all else Nearly a quarter (25%) of travelers say they don’t feel adequately rewarded for their loyalty to travel and hospitality brands, suggesting there’s room for improvement when it comes to these brands’ retention and loyalty …

Only major bank in Canada to offer credit cards with no foreign transaction fees TORONTO–Scotiabank is further strengthening its market-leading suite of credit cards with a refresh of the Scotiabank Gold American Express® Card. The newly refreshed card offers the highest earn rate available in the market for Groceries, Dining …

New features include an enhanced online and mobile experience and access to savings at more than 450 retailers across Canada; Eligible CIBC clients can receive a free SPC Membership Student Price Card (SPC) continues to accomplish its mission of supporting Canadian students by announcing a new relationship with CIBC that will …

Étienne Boulay and Maïka Desnoyers become the newest Quebec ambassadors for the AIR MILES Reward Program MONTREAL–The AIR MILES Reward Program revealed a collaboration with Quebec-based celebrities, Étienne Boulay and Maïka Desnoyers. Widely recognized from Etienne’s football career, and their regular appearances hosting a variety of local TV shows, the …

Collectors can now use Cash Miles for LCBO eVouchers and get rewarded directly from their mobile device TORONTO–The AIR MILES Reward Program and the LCBO announce today a partnership expansion that provides Collectors the ability to use AIR MILES Cash Miles towards the purchase of LCBO eVouchers for instant use …

“Imagine if every Canadian was rewarded for every ad they saw online.” BRAMPTON–Loblaw Companies announced the trial launch of a new service that harnesses the power of its PC Optimum loyalty program to provide customers with more relevant advertising and reward them for the simple act of seeing those ads …

RBC’s leadership in the loyalty space continues with the launch of Pay Bills with Points TORONTO–Making the redemption experience even more rewarding, RBC’s Pay Bills with Points allows clients to use their RBC Rewards points to cover everyday expenses like phone, internet, utility bills and more. A first for any …

The gift card technology leader builds on its omnichannel user engagement and retention strategies CleverTap, the customer lifecycle management platform, today announced that Qwikcilver, the Gift Card Technology leader, has been able to drive repeat transaction on its B2C platforms www.woohoo.in and Woohoo Gifting App with over three-quarters of its …

New cards usher in enhanced travel benefits, exciting new offers for savvy travellers TORONTO–American Express Canada and Marriott International, Inc. announced updates to the current Starwood Preferred Guest American Express Cobrand Credit Card portfolio following the recent unveiling of Marriott’s new travel program, Marriott Bonvoy. The Starwood Preferred Guest Credit …