Leading UK Legal Technology Provider Estatesearch Launches in Canada
TORONTO, ON–Leading UK legal technology provider Estatesearch has launched in Canada. The award-winning legal technology innovator will now offer asset and liability searches and Will Data Management services to Canadian legal firms. Jonathan Upton, Director, Estatesearch, confirmed: “The Canadian probate process is broadly similar to that of the UK and …
Melissa Expands Postal Partnerships, Giving Etailers and Direct Marketers a One-stop Shop for International Reach
Breadth of licensed international address data adds to Melissa’s arsenal of address management, ID verification, and data enrichment tools RANCHO SANTA MARGARITA, CA–Melissa, a leading provider of global data quality and address management solutions, today announced expansion of its postal partnerships which include the United States Postal Service (USPS), Canada …
Canadian data provider powers branded content with 700,000 targeted emails
Establish a direct line to audience with direct response, CASL email across the country Toronto, ON–Marketers looking for a channel solution that will expedite the company’s brand and messaging have a new large email file to power their campaigns. cmi Media’s CASL compliant email file offers an accelerated response to …
Melissa Offers Insight on a Healthy Data Lifecycle
Supports Smart Business Decisions; New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the importance of …
E-mail Append 101
A quick and easy guide to grow your list By Greg Brown E-mail marketing is generally less expensive than traditional mail or telemarketing initiatives, often yielding a high response rate and a solid return on investment (ROI). Proven as direct and trackable, e-mail adds value by bolstering customer participation and …
Infogroup adds five senior execs, expands digital reach
Data, multichannel marketing solutions and services provider adds five new senior executives Infogroup, a leading provider of data and multichannel marketing solutions which has a strong Canadian presence, expanded its digital services with the hiring of five new executives to grow its digital, data and technology capabilities to accelerate the …
Infogroup Hires Former Yahoo Marketing Executive Tony Marlow as Chief Marketing Officer
Marketing and digital media veteran to build out company’s marketing strategy through next stage growth NEW YORK–Infogroup, a leading provider of data and multichannel marketing solutions, today announced Tony Marlow has been appointed chief marketing officer. Marlow is based in New York and reports directly to Michael Iaccarino, chairman and …
Infogroup cuts data deal with Adobe
Infogroup integrates data with Adobe’s audience system Infogroup, the big data and marketing company, announced during Adobe Summit 2018 that it has integrated its leading consumer and business data into Adobe Audience Marketplace, which can be leveraged in Adobe Cloud Platform. The integration will provide a rich and accurate source …
Deloitte acquires Cornerstone
Deloitte broadens its analytics capabilities through more extensive consumer risk and services offerings with the acquisition of digital marketing and analytics firm TORONTO — Today, Deloitte announced the acquisition of Cornerstone Group of Companies, a Toronto-based digital marketing and analytics firm with more than a quarter century of success in customer acquisition …
Sector Report: The List Business
The Canadian list business has experienced significant disruption since the beginning of the new millennium, both from economic and regulatory perspectives. The passing of the Personal Information Protection and Electronic Documents Act (PIPEDA) in 2000, the Canadian Radio-television and Telecommunications Commission (CRTC)’s introduction of the National Do Not Call List …