List Business

Infogroup cuts data deal with Adobe

Infogroup integrates data with Adobe’s audience system Infogroup, the big data and marketing company, announced during Adobe Summit 2018 that it has integrated its leading consumer and business data into Adobe Audience Marketplace, which can be leveraged in Adobe Cloud Platform. The integration will provide a rich and accurate source …

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Data AnalyticsIndustry NewsList Business

Deloitte acquires Cornerstone

Deloitte broadens its analytics capabilities through more extensive consumer risk and services offerings with the acquisition of digital marketing and analytics firm TORONTO — Today, Deloitte announced the acquisition of Cornerstone Group of Companies, a Toronto-based digital marketing and analytics firm with more than a quarter century of success in customer acquisition …

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List BusinessSector ReportTargeting and Acquisition

Sector Report: The List Business

The Canadian list business has experienced significant disruption since the beginning of the new millennium, both from economic and regulatory perspectives. The passing of the Personal Information Protection and Electronic Documents Act (PIPEDA) in 2000, the Canadian Radio-television and Telecommunications Commission (CRTC)’s introduction of the National Do Not Call List …

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