Customer CentricityDigitalFinancial ServicesIndustry News

Sonnet recognized for innovative, customer-centric approach to insurance

TORONTO — Sonnet has been repeatedly recognized for its innovations in customer service, technology, business and marketing only months after launching operations. With sophisticated technology, an always-on customer experience and a captivating marketing campaign centered around optimism, Sonnet is gaining momentum with accolades across industries in Canada and beyond. Putting the customer …

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Data AnalyticsFinancial ServicesOperations and Logistics

Canadian banks cautiously embrace analytics

Leadership must balance new business insights with increased security challenges The banking industry is one of the most conservative sectors in Canada ­for good reason: banks must protect customers’ investments and meet increasingly rigorous national and international laws. But with the onset of FinTech and related technologies, the country’s largest …

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Financial ServicesIndustry News

30% of Canadian consumers report decreased dependence on their bank

Two-thirds report insufficient knowledge of financial products available to them, according to EY TORONTO –– Nearly one-third of Canadian consumers say they’re less dependent on their bank  their primary financial services provider, according to EY’s2016 Consumer Banking Survey, which polled over 2,000 consumers in Canada. “The results of our survey show a …

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Data AnalyticsFinancial ServicesFundraisingIndustry News

Environics Analytics releases WealthScapes 2016 revealing Canadians’ assets, liabilities and spending power

New data aids financial planning, fundraising, marketing and merchandising Vancouver identified as nation’s first “City of Millionaires” Toronto – Environics Analytics (EA), the analytical and marketing services company, today announced the release of WealthScapes 2016, the most comprehensive database available on the assets, liabilities and wealth of Canadians. The latest …

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Financial ServicesIndustry News

Coast Capital Savings wins national marketing excellence award

#VancouverGetsIt Piggy Bank Event Awarded Best PR Stunt SURREY, BC– A year after Coast Capital Savings made waves with its successful #VancouverGetsIt stunt, involving piggy banks full of money handed out to unsuspecting morning commuters, the credit union has been awarded the Achievement in Marketing Excellence (AIME) Award by the …

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Financial ServicesIndustry News

Contactless payments take off in Canada

Paves the way for mobile payment growth Oakville, Ontario — The value of contactless payments made by consumers in Canada more than doubled over the past year, according to a new study published by Technology Strategies International Inc. The report titled, Canadian Payments Forecast – 2016, estimates that the value …

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Financial Services

Apple Pay now widely available for Interac debit cardholders

The next evolution of debit payments extends to BMO Financial Group, Scotiabank and TD Bank Group TORONTO – Interac Association/Acxsys Corporation (“Interac”), Canada’s domestic debit network, is pleased to announce the participation of additional financial institutions offering Apple Pay to Interac debit cardholders. Interac debit cardholders from BMO Financial Group, …

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E-commerceFinancial ServicesGifts & RewardsIndustry News

Peoples Trust takes home three awards at 2016 PX Payments Awards

“We’re thrilled to continue to champion prepaid cards in Canada in support of financial inclusion, and help companies to re-think prepaid in order to bring innovative and new payment technologies to market,” said Peter Read, president of Peoples Card Services. “We’re seeing an unmatched 90 per cent reload rate with …

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Financial ServicesIndustry News

Profile of a Canadian banking consumer

PRESS RELEASE: TORONTO — Yahoo recently conducted a consumer finance study to better understand Canadians’ perceptions of the banking industry across six key banking audiences: students, new Canadians, millennials, parents, boomers and self directed investors. Utilizing the motivations and trends impacting consumer loyalty and investment will enable Canadian banks to …

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Financial ServicesIndustry NewsUncategorized

FUSE Marketing Group unveils CIBC Aventura Virtual Concierge at GTAA

Interactive initiative engages and rewards passengers and cardholders during peak March Break travel PRESS RELEASE: Toronto, ON — FUSE Marketing Group is unveiling the CIBC Aventura Virtual Concierge, an interactive vending machine that engages and rewards passengers and CIBC Aventura cardholders with prizes to enhance their travel experiences while traveling through …

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