Financial ServicesIndustry NewsIntegrated PaymentsMobile Marketing

RBC first bank in Canada to enable bill payments using Siri

New capabilities also include the launch of seamless P2P transfers within iMessage, further strengthening RBC’s award-winning mobile banking app TORONTO — Who doesn’t wish they had an assistant to pay their bills? Thanks to an update to the RBC Mobile app, Royal Bank of Canada (RBC) personal banking clients are …

READ MORE →
Disruptive TechnologyFinancial Services

Anticipating client needs through optimization analytics

The financial industry sets an example of how to utilize optimization solutions to enhance customer experience and exceed business goals   For years, companies have been working to deploy and optimize sophisticated analytics to better anticipate and accommodate their customers’ needs. In the past, analytics have served a vital role …

READ MORE →
Financial ServicesIndustry NewsUncategorized

Mobile banking on the rise in Canada while satisfaction with personal service drops: J.D. Power Finds

RBC Royal Bank ranks highest among Big 5 Banks; Tangerine ranks highest among midsize banks TORONTO — Canadian retail banks have continued to assert their leadership in mobile banking, showing steady increases in mobile adoption and mobile customer satisfaction, but is that focus coming at the expense of other banking channels? Mobile …

READ MORE →
Financial ServicesMobile Marketing

Mobile wallets: The next channel for marketers

In an age where cash is in decline, a smartphone is in every pocket or purse and there seems to be an app for everything. Mobile wallets are a convenient, connected alternative to enable an evolved shopping experience. As digital wallets gain popularity in Canada and around the globe, there …

READ MORE →
Customer CentricityDigitalFinancial ServicesIndustry News

Sonnet recognized for innovative, customer-centric approach to insurance

TORONTO — Sonnet has been repeatedly recognized for its innovations in customer service, technology, business and marketing only months after launching operations. With sophisticated technology, an always-on customer experience and a captivating marketing campaign centered around optimism, Sonnet is gaining momentum with accolades across industries in Canada and beyond. Putting the customer …

READ MORE →
Data AnalyticsFinancial ServicesOperations and Logistics

Canadian banks cautiously embrace analytics

Leadership must balance new business insights with increased security challenges The banking industry is one of the most conservative sectors in Canada ­for good reason: banks must protect customers’ investments and meet increasingly rigorous national and international laws. But with the onset of FinTech and related technologies, the country’s largest …

READ MORE →
Financial ServicesIndustry News

30% of Canadian consumers report decreased dependence on their bank

Two-thirds report insufficient knowledge of financial products available to them, according to EY TORONTO –– Nearly one-third of Canadian consumers say they’re less dependent on their bank  their primary financial services provider, according to EY’s2016 Consumer Banking Survey, which polled over 2,000 consumers in Canada. “The results of our survey show a …

READ MORE →
Data AnalyticsFinancial ServicesFundraisingIndustry News

Environics Analytics releases WealthScapes 2016 revealing Canadians’ assets, liabilities and spending power

New data aids financial planning, fundraising, marketing and merchandising Vancouver identified as nation’s first “City of Millionaires” Toronto – Environics Analytics (EA), the analytical and marketing services company, today announced the release of WealthScapes 2016, the most comprehensive database available on the assets, liabilities and wealth of Canadians. The latest …

READ MORE →
Financial ServicesIndustry News

Coast Capital Savings wins national marketing excellence award

#VancouverGetsIt Piggy Bank Event Awarded Best PR Stunt SURREY, BC– A year after Coast Capital Savings made waves with its successful #VancouverGetsIt stunt, involving piggy banks full of money handed out to unsuspecting morning commuters, the credit union has been awarded the Achievement in Marketing Excellence (AIME) Award by the …

READ MORE →
Financial ServicesIndustry News

Contactless payments take off in Canada

Paves the way for mobile payment growth Oakville, Ontario — The value of contactless payments made by consumers in Canada more than doubled over the past year, according to a new study published by Technology Strategies International Inc. The report titled, Canadian Payments Forecast – 2016, estimates that the value …

READ MORE →