Fidelity Canada named among LinkedIn Top Companies in Canada
TORONTO, ON–Fidelity Canada was ranked on the 2024 LinkedIn Top Companies in Canada list, a ranking of 25 of the best workplaces to grow a career according to their data-driven methodology. This award builds on Fidelity’s strong track record of employer recognitions. “Our people are what make Fidelity such a …
CIBC Mellon Announces Leadership Changes to Enhance Client Focus, Drive Growth
TORONTO, ON–CIBC Mellon Richard Anton has appointed Richard Anton as Chief Client Officer and Catherine Thrasher has been appointed Chief Operations Officer. Anton assumes overall responsibility for the company’s relationship management, strategic client solutions, product development, corporate communications and marketing functions. Thrasher assumes responsibility for CIBC Mellon’s operations, including custody …
Environics Analytics Names Anil Arora Special Innovator of the Year
TORONTO, ON–Environics Analytics (EA) announced Anil Arora, the Chief Statistician of Canada at Statistics Canada, as the recipient of its 2023 Special Innovator of the Year award. Anil (left) has been a trailblazer in developing new data approaches and statistical methodologies in Canada for decades. He pioneered moving big data …
Are You Brainstorming Your Marketing Innovations?
Brainstorming can be a great way to drive innovation in your business if you prepare for it properly. A session that falls flat can be a frustrating waste of time. Brainstorming often gets a bad reputation because sessions sometimes generate humdrum ideas and tend to be dominated by higher-ranking or …
The Art and Science of Partnership Curation
By Richard Schenker In recent years, we have witnessed a proliferation of brand partnerships in different incarnations across just about every business sector. Some have been wildly successful collaborations and others not as effective. Companies tend to form partnerships with other brands in order to acquire and retain customers and …
Diverse senior leadership key to engagement, retention: Canadian Marketing Association
Diversity, equity and inclusion (DEI) initiatives provide clear benefits, but marketing profession still lacks representation at the senior leadership level TORONTO, ON–New research by the Canadian Marketing Association (CMA) shows that marketing organizations and departments with well-diversified senior leadership teams, are less likely to see their employees join the mass …
Multicultural marketing pioneer names new leadership team
Maple Diversity Communications announces key leadership appointments MISSISSAUGA, ON–Leading multicultural marketing agency, Maple Diversity Communications Inc., recently announced the appointment of four key roles to its senior leadership team. The new hires that have joined the Maple Diversity team are as follows: Gabe Mederos has joined the agency as the …
Wiltshire retiring from role as president of The CMA
CMA announces executive leadership changes TORONTO, ON–The Board of Directors of the Canadian Marketing Association (CMA) announced that John Wiltshire has decided to retire from his role as President and CEO effective May 2, 2022. “John has made an outstanding contribution to the CMA over the past five years,” says …
Inside Data Privacy Day 2022
Jan Kestle highlights the importance of a robust conversation on data privacy, and the central role it plays in Environics Analytics’ strategy and operations by Jan Kestle On International Privacy Day 2022, it is important to emphasize that the use of data and analytics makes the lives of Canadians better. …
Tania Leil O’Brien Joins Environics Analytics As Chief Marketing Officer
TORONTO, ON–Experienced marketer Tania Leil O’Brien has joined Environics Analytics (EA) as Chief Marketing Officer (CMO). Based in Toronto, Canada, Tania is the newest member of the Environics Analytics leadership team. “EA is growing rapidly; adding managed services like marketing activation, clean room and campaign effectiveness measurement to our widely …