The Art and Science of Partnership Curation
By Richard Schenker In recent years, we have witnessed a proliferation of brand partnerships in different incarnations across just about every business sector. Some have been wildly successful collaborations and others not as effective. Companies tend to form partnerships with other brands in order to acquire and retain customers and …
Comment: Nostalgia Might Not Be Enough For A Zellers Reboot
By Richard Schenker As a former management executive of HBC during Zeller’s heyday, I will be watching the reboot of Zellers this Thursday with much excitement and fanfare. I suspect that there will be much interest by shoppers to check out this new incarnation of the brand. However, like several …
Talking Points
Canada’s Data Centre Demand According to Arizton’s latest research report, the Canadian data centre market is to grow at a CAGR of 8.70 percent during 2022-2028. Over the next few years, Canada’s maximum data centre demand will come from the cloud segment, followed by the IT and Telecom, government, eCommerce, …
How Digital Out of Home Advertising Completes the Marketing Circle
By Michael Brooke While outdoor media might be the oldest form of advertising, it has in recent years made some significant leaps in technology and innovation. As Scott Mitchell, Managing Director Vistar Media Canada explains, “if you look at your own experiences in the real world and you think about …
Data is the Spark
Content Matters 2023 Report from WPVIP.com The content we create connects us as people. Platforms now allow more people to create rich experiences in less time which fuels the opportunity to deepen those connections. In our inaugural Content Matters 2023 report we heard from more than 1,500 respondents across …
Brand Positioning: An Interview with Ulli Appelbaum, Founder, First the Trousers Then the Shoes
By Stephen Shaw Whiter teeth — or fewer cavities? Longer lasting — or more reliable? Everyday low prices — or quality and selection? Tastes great — or healthier for you? Driving performance — or comfort and luxury? All are examples of brand positioning options in different market categories. The concept …
Pinterest Predicts 2023
DM Magazine: When it comes to using the data from Pinterest to predict trends, which areas do you find are extremely accurate? What do you think accounts for this? Jenna Landi, Director of Global Insights, Pinterest: Pinterest’s trends are a great signal of where society is going and how advertisers …
Highlights from the Shopify and Astound Commerce Sustainability Report
2022 was a record year for extreme climate events. From a deadly hurricane off the Atlantic coast to torrential rains and melting glaciers in Pakistan to Europe’s record-high temperatures not seen in nearly 500 years, these events are becoming increasingly prevalent. And global consumers have no illusions regarding the threat …
Introducing Canada’s Newest Marketing Legends
By Robert MacLean Canada’s Marketing Hall of Legends just announced the inauguration of six new Marketing Legends and this year’s Marketer-on-the-Rise. And like last year, data-driven, response-based marketing has played an essential part in their achievements. Our newest Marketing Legends include two brand builders and four agency founders: Lisa Lisson, …
Microlearning – A Time Sensitive Way to E-Learn
Excerpts 2023 Thinkific’s Learning Trends Report The creator economy is a juggernaut, valued at over $100 billion and employing as many as 300 million people worldwide. And while an exclusive tier of popular creators continues to generate the most revenue (and headlines), a creator middle class has quietly emerged …