Purolator partners with Best Buy on holiday shipping
Company’s shipping drop-off and pick-up services now available at 101 Best Buy locations across Canada TORONTO, ON–Purolator has new a nationwide partnership with Best Buy as part of Purolator’s plan to provide exceptional service to its customers this holiday season. The company also grew its workforce, added new agent partners …
Geotab, Atom Power partner to deliver data-driven analytics for EV charging management
Integrated solution provides fleets with a comprehensive view to operationalize EV charging within Geotab’s fleet management platform TORONTO, ON–Geotab, a global leader in IoT and connected transportation, today partnered with Atom Power to deliver the industry’s first electric vehicle (EV) charging infrastructure integration available through Geotab’s fleet management platform, MyGeotab. …
Environics Analytics’ Jan Kestle honoured for lifetime’s work
President of Environics Analytics, Jan Kestle, has received the Lifetime Achievement Award from the Canadian Marketing Association (CMA). Presented at a gala ceremony on November 18, 2022, the award recognizes the immeasurable contributions and impact that Jan has made in developing best-in-class data and analytics for the marketing community. This …
Today’s Top 5 Third-Party Logistics Trends
By Hamed Amiri The past couple of years have been wild years for the logistics industry as the COVID-19 pandemic broke e-commerce sales records and had retailers rethinking how to best serve their customers. The shift to more e-commerce also meant that it would be harder to find warehouse space …
8 Digital Marketing Trends to Watch in 2023
By Azeem Adam The internet has conditioned customers to demand instant gratification, and that’s only set to continue. In 2023, customers will expect a response time of just hours. No more sending an email and waiting days for a reply. If your digital marketing agency is going to be able …
Business to Business in 2023
Content is King: What Does it Mean? By Gabriella Ciaccio We’ve said it before and we’ll say it again: content is king! But “content” can mean a lot of things and go in a lot of different directions. These B2B content marketing trends will reveal what’s working and what’s not …
The Customer Experience Gap
An Interview with Colin Shaw, CX Pioneer and Founder/CEO, Beyond Philosophy By Stephen Shaw You hear it practically everywhere these days — the mantra, We Put Customers First. A claim every business now believes it needs to emphatically declare. It shows up in corporate mission statements. On wall posters. In …
The Young Affluent: Tips to Capture Their Potential
By Lyra Hankins Younger consumers are a valuable segment for most marketers. They offer significant opportunities for future growth, customer lifetime value, and long-term ROI. Businesses that focus on marketing to young audiences are making a strategic investment in developing new relationships. They hope these relationships will turn into long-term …
The 10 Rules of Growth
Empirical research reveals what it takes to generate value-creating growth today By Chris Bradley, Rebecca Doherty, Nicholas Northcote, and Tido Röder One of the surest signs of a thriving enterprise is robust and consistent revenue growth. That has not been easy to accomplish over the past 15 years. Corporate growth …
Lifestyle Segmentation: Interview with Jan Kestle Founder and CEO, Environics Analytics
By Stephen Shaw As a nation, we often describe ourselves in terms of what makes us different. English versus French. East versus West. Affluent versus poor. Urban versus rural. Elites versus working class. Progressives versus conservatives. But those differences are never quite as stark or binary as they appear. We …