Reinventing Outbound Dialing
By Danny Singer Every now and again a new idea comes along that changes the rules of the game. For contact centres using predictive dialers to make calls, such an idea is just about to explode onto the scene. It is called Live Person Detection (LPD) and it will reduce …
Flipping the Brand Script
Bend Beauty’s narrative shift during the COVID-19 pandemic By Brooke Stephen In a year that has demanded more honesty and transparency from the businesses we choose to support, consumers want more information about the ethos behind brands. Communicating your brand purpose has therefore become more important than ever before. Creating …
Bell Media acquires Environics Analytics
EA Partners with Bell to Lead Growth in the Canadian Data and Analytics Sector TORONTO–Environics Analytics has announce the acquisition of the firm by the firm’s long-time client Bell Canada. Founded in 2003, EA has become the leading provider of solutions for evidence-driven decision making to Canadian businesses and institutions. …
Using AI to Capture Sales from Data
By Sean Byrnes In today’s business climate, understanding the trends behind your victories can be just as important as analyzing those behind your failures. For marketers, unpacking customer behaviour and its impact on sales can provide direction for all types of programs, including marketing and sales content, organic social and …
The Five Myths About You and Your CFO
By Mo Dezyanian It’s that time of the year again. The trees are turning, cozy sweaters are back and pumpkin spice is in everything we eat. To the marketer that means only one thing: budget season. But this year isn’t quite the same as the years before. This year is …
How to Mitigate Ransomware Threats
By Eleanor Barlow Think of ransomware and the first thing that often comes to mind is the extortion of multimillion-dollar corporations. The association of ransomware with high-profile organizations, such as the National Health Service in the UK, FedEx and Nissan, is largely shown in the news. But ransomware comes in …
Holiday 2020: Opportunity or Threat?
By Brad Wiskirchen The 2020 holiday season is a lifetime opportunity or existential threat for many eCommerce companies, as the pandemic has impacted both typical commerce models and consumers’ spending habits. Kount recently surveyed American businesses engaged in digital commerce and found that 84 percent said, compared to last year, …
Bringing Empathy, Customer Service with AI
By Krish Gopalan COVID-19 has created a customer service shortage within the financial industry as fewer bank employees work at the local branch and more customers call in for help. As a result, customers are spending more time than ever waiting on hold with their banks. At the height of …
Agency Transformation
Interview with Mark Penn, Chairman and CEO, MDC Partners By Stephen Shaw The complexity of managing marketing communications across multiple touchpoints is overwhelming for most brands. But where do they turn for help? Traditional agencies have been slow to embrace technology. Consultancies offer strategic muscle but come up short on …
Competing on Insight The Right Way
By Stephen Shaw Marketers have more customer data to work with than ever before —so why are they still struggling to convert numbers into meaningful insight? Getting answers that lead to breakthrough strategy starts with knowing the right questions to ask. A few years ago, one of this country’s leading …