Content That Matters: An Interview with Ann Handley, Chief Content Officer, MarketingProfs
Ann Handley is the Chief Content Officer of MarketingProfs and the best-selling author of two books on content marketing. By Stephen Shaw At a time of crisis brands usually prefer to play it safe. Which is why their expressions of solidarity rarely rise above the level of greeting card sentiment. …
Time to Rely on Marketing, Not Cut It
By Allen Davidov During an unprecedented period like we are experiencing during the COVID-19 pandemic, decisions about marketing could not be more front and centre. Instincts may suggest the prudent choice for many leaders is to act defensively, cutting expenses or scaling back areas that do not always have a …
Why Marketers Need PR
By Janine Allen The long-held view of marketing is that it includes the 5 “Ps” — product, place, price, promotion and people. The case can also be made for a 6th “P” — public relations. The interaction between public relations and marketing is a symbiotic and mutually beneficial relationship. As …
Infogroup Rebrands Company Name to Data Axle
Continues to drive real-time business intelligence and results for customers DALLAS, TX–Infogroup has changed its name to Data Axle. The change combines the company’s 45-year heritage of data leadership with a continued investment in, and delivery of innovative technology solutions and professional services. For the past ten years Data Axle …
2020 Effie Awards Grow Closer, Silver Winners Announced
TORONTO–The 2020 EFFIE Awards have reached the final round of winner announcements, after the Silver Winners were revealed. The Finalists, Bronze, Silver and Gold winners are being announced at different times during September, leading up to the Canadian Creative Effectiveness Summit, which takes place on September 30 through October 1st. Hosted …
Cybercrime Report Reveals New Opportunities, Risks for Canada, U.S. During Pandemic
First half of 2020 findings highlight overall decline in human-initiated attacks, growth in bot attacks targeting financial services organizations LexisNexis Risk Solutions released its biannual Cybercrime Report, which tracks global cybercrime activity from January through June 2020. The report dives deep into how the COVID-19 pandemic has impacted the global …
Will COVID-19 Usher in Decade of the Home?
New research highlights how retail and consumer goods companies must adjust their product and service portfolios to meet consumers locally As consumers refocus on their local community in light of the COVID-19 pandemic, the change in attitudes will be long-term, bringing about the “decade of the home” according to new …
Finding a Path to Marketing Growth After It’s Over
COVID-19 has fundamentally changed business in Canada. While cities and provinces across the country transition in the next phase, many businesses still feel unprepared to open. • When asked if ready to reopen their business next week, nearly a third (30 percent) of businesses say they would not feel prepared …
Worldwide Share Now Half
Inside the Shift to Digital Advertising Advertisers pulled back spending sharply when the scale of the coronavirus crisis became clear. The steepest declines took place between March and May, with timing varying by country. These declines have now started to ease and are expected to gradually moderate over the rest …
Understanding Canadians’ Behaviour in a Pandemic Age
By Rupen Seoni It’s no understatement to say that the COVID-19 pandemic has had a profound impact on Canadians’ movements in their daily lives. We are all living with business closures, stay-home advisories and physical-distancing orders. And these efforts are critical to the public health response to contain transmission of …