2020 Effie Awards Grow Closer, Silver Winners Announced

TORONTO–The 2020 EFFIE Awards have reached the final round of winner announcements, after the Silver Winners were revealed. The Finalists, Bronze, Silver and Gold winners are being announced at different times during September, leading up to the Canadian Creative Effectiveness Summit, which takes place on September 30 through October 1st. Hosted …

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Cybercrime Report Reveals New Opportunities, Risks for Canada, U.S. During Pandemic

First half of 2020 findings highlight overall decline in human-initiated attacks, growth in bot attacks targeting financial services organizations LexisNexis Risk Solutions released its biannual Cybercrime Report, which tracks global cybercrime activity from January through June 2020. The report dives deep into how the COVID-19 pandemic has impacted the global …

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How to Utilize Payment Platforms to Drive Engagement & Earn More Revenue

By Susan Perlmutter The pandemic has changed how we live, work, and the way we communicate. The financial industry, particularly, has faced some difficult issues, including payment processing delays, loan approval backlogs, and overall accessibility. Financial institutions have been inundated with customer service inquiries and have scrambled to provide timely …

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Mintel rolls out global system to understand, compare consumers worldwide

TORONTO, ON–Mintel, the expert in what consumers want and why, has launched Mintel Global Consumer – a new innovative research tool allowing brand owners, marketers and suppliers to quickly understand and compare consumer attitudes and behaviours across the world’s 35 leading consumer markets. The bi-annual survey of 35,000 people offers …

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The Value of Integrated DRTV and Marketing Channels in the Era of COVID-19

By Adam Seaborn It’s no secret that during an economic downturn, business will be faced with choices of where to cut spending and allocate resources. Decreasing your advertising spend should be your very last resort. The short-term cost saving of cutting advertising spend will have long term effects that both …

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PayBright launches new securitization facility for Buy Now, Pay Later offering in Canada

Provides highly scalable new funding for PayBright’s fast-growing consumer receivables TORONTO, ON—-PayBright, Canada’s leading provider of installment payments for consumer purchases at the point of sale, announced today that it has launched a highly scalable new securitization facility. The committed facility was arranged by one of Canada’s “Big Five” banks …

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KFC Selects Restaurant Analytics Solution From Manthan for its Canadian Business

Enters long-term partnership to drive digital transformation with data and analytics VAUGHAN, ON–KFC, a subsidiary of Yum! Brands Inc., announced today it has selected Manthan, a leading cloud-based AI and Analytics provider, as a strategic partner in their digital transformation journey. Over the last number of years, KFC Canada has …

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Groupe Dynamite partners with PayBright to offer interest-free installment payments in Canada

The Canadian fashion retailer is now offering PayBright’s buy now, pay later option at checkout for its two brands: Dynamite and Garage TORONTO, ON–Groupe Dynamite, a leading Canadian fashion retailer whose a la mode apparel and accessories are offered online and in over 300 Garage Clothing and Dynamite stores across …

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Transition Squad Launches SupportLocal.Club to Support Local Businesses

TORONTO, ON–Transition Squad, a Toronto-based franchisor of estate and downsizing auctions, is pleased to announce the launch of SupportLocal.Club, an initiative to support local businesses by selling gift cards/vouchers and distributing coupons on their behalf. “Transition Squad has been helping seniors downsize and working with families settling an estate since …

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National Consulting Firm Acquires Canadian Data Company, T4G

MNP’s Strategic Acquisition of Full Service Applied Data Company, T4G, Will Help its Clients Use Their Data to Drive Competitive Advantage, Growth and Market Share CALGARY, AB–MNP, one of Canada’s largest national accounting, tax and business consulting firms, has announced the acquisition of national, applied data services company, T4G, effective …

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