Unbounce’s 2024 Conversion Benchmark Report Proves that Attention Spans are Declining, and so are Conversion Rates
Recent data from over 57 million landing page conversions confirms that complex copy is hurting conversion rates 62 percent more than in 2020 Key report findings include: When it comes to landing page copy, difficult words are most likely to negatively impact conversion rates Landing pages written at a 5th …
Talking Points: July 2024
The Association for Intelligent Information Management (AIIM) released its highly anticipated “AIIM 2024 Industry Watch: State of the Intelligent Information Management Practice” report. This comprehensive study provides valuable insights into the current landscape and future trends of information management, focusing on the human drivers behind industry evolution. The report highlights …
Andrew Jenkins is a leading expert on social media marketing and the author of “Social Media Marketing for Business”
INTERVIEW: Andrew Jenkins, social media expert By Stephen Shaw We are nearly two decades now into the social media era – time enough to assess its net impact on society at large. The harms of social media are well known. The social divisiveness. The rampant spread of misinformation – of …
What a New Study Teaches Us About Email Marketing Performance
Inside the Selzy Study and Beyond In the U.S., Email remains the dominant outbound marketing channel with a 78 percent usage rate, and industry-specific benchmarks reveal key trends and performance insights. The Canadian market has always shown similar numbers, which means the new study by Selzy provides a reasonable guideline …
STATE OF INTELLIGENT INFORMATION MANAGEMENT: Dawn of the Information Leader
What Data-Driven Businesses Need to Know: A Major New Study from the Association for Intelligent Information Management Introduction: As a society, we are arguably amid a renaissance of technological advancement, driven by the progress sparked by generative AI. Yet, in this period of technical innovation, it’s key to remember that …
Information Management: A Universal Priority
By Tori Miller Liu, CIP, President & CEO, Association for Intelligent Information Management At AIIM, we have spent the past year identifying and talking about orthodox beliefs, or negative assumptions we hold about the world around us. This year’s report calls into question an orthodox belief held by the information …
Canadian consumers embracing AI to identify lower-cost alternatives, finds EY survey
While consumers reliance on technology increases, trust stays stagnant 71 percent of respondents are actively using artificial intelligence on e-commerce platforms 61 percent of Canadians bought a product based on influencer’s recommendation or promotion 13 percent increase in number of respondents concerned about ID theft since last year TORONTO, ON–-As …
KPMG in Canada expanding investments, capabilities in generative artificial intelligence
PMG bolsters its generative AI capabilities with Microsoft 365 Copilot integration, upskills its workforce and unveils proprietary tools such as Kleo, the firm’s first generative AI-powered chatbot TORONTO, ON–KPMG in Canada is bolstering its investments and capabilities in generative artificial intelligence with proprietary tools, training and solutions to enhance the …
Canadian Marketing Association names Alan Depencier as chair and elects five new directors
TORONTO, ON–At its annual general meeting, the Canadian Marketing Association (CMA) announced that Alan Depencier (Chief Marketing Officer, Personal and Commercial Banking and Insurance, RBC) is the new Chair of the Board, and elected five new senior members as Directors to further diversify the board. Depencier ( left) has held …
AIR MILES announces Pharmasave as exclusive pharmacy partner across Canada
Collectors begin earning Reward Miles at Pharmasave locations across Canada, starting in September 2024 TORONTO, ON–AIR MILES® Reward Program (AIR MILES) is expanding its collaboration with Pharmasave, a leading independent pharmacy retailer in Canada, beginning in September, 2024. This expansion gives AIR MILES collectors a new way to earn and …