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While consumers reliance on technology increases, trust stays stagnant 71 percent of respondents are actively using artificial intelligence on e-commerce platforms 61 percent of Canadians bought a product based on influencer’s recommendation or promotion 13 percent increase in number of respondents concerned about ID theft since last year TORONTO, ON–-As …

PMG bolsters its generative AI capabilities with Microsoft 365 Copilot integration, upskills its workforce and unveils proprietary tools such as Kleo, the firm’s first generative AI-powered chatbot TORONTO, ON–KPMG in Canada is bolstering its investments and capabilities in generative artificial intelligence with proprietary tools, training and solutions to enhance the …

TORONTO, ON–At its annual general meeting, the Canadian Marketing Association (CMA) announced that Alan Depencier (Chief Marketing Officer, Personal and Commercial Banking and Insurance, RBC) is the new Chair of the Board, and elected five new senior members as Directors to further diversify the board. Depencier ( left) has held …

Collectors begin earning Reward Miles at Pharmasave locations across Canada, starting in September 2024 TORONTO, ON–AIR MILES® Reward Program (AIR MILES) is expanding its collaboration with Pharmasave, a leading independent pharmacy retailer in Canada, beginning in September, 2024. This expansion gives AIR MILES collectors a new way to earn and …

EA enters an exclusive partnership with LiveRamp, accelerating data collaboration, audience targeting, and cross-channel measurement for brands, publishers, and agencies TORONTO, ON–Environics Analytics (EA) has announced a partnership with LiveRamp (NYSE: RAMP), the leading data collaboration platform. Under the terms of this partnership, EA will be the sole provider of …

Largest rewards coalition in Quebec save members $65 Million in redeemed points MONTREAL, QC– METRO inc. is proud to celebrate a successful first year for its Moi rewards program. In addition to more than doubling its number of active members, from 1.2 million to 2.5 million, over $65 million in …

OTTAWA, ON–Recent advances in artificial intelligence (AI) technology are benefiting society in many ways, including in improving supply chain management, enhancing health care and precision medicine, and helping tackle environmental sustainability challenges. These advances, however, have also reaffirmed the urgency of ensuring that AI systems, particularly advanced generative AI systems, …

Changing needs of Canadians drive losses, as Transaction Mail volumes fall and Parcels revenue does not make up the shortfall OTTAWA, ON–Canada Post recorded a loss before tax of $748 million in 2023. Results were negatively impacted by the post-pandemic surge in parcel delivery competition, the ongoing erosion of Transaction …

Payment industry is focused on delivering final pillar of the RTR through ecosystem alignment and collaboration to support payment innovation, long-term sustainability and economic advancement for Canada. OTTAWA, ON–Payments Canada announced a path forward for the Real-Time Rail (RTR), Canada’s fastest payment system. The new system will allow payments to …

EDMONTON, AB–Pharmacy Brands Canada, the fastest-growing pharmacy banner program in Canada, is thrilled to announce its expansion into Ontario with the addition of its 200th location, Baywest Pharmacy, in Ajax, Ontario. “Joining Pharmacy Brands Canada has been one of the best decisions for my pharmacy. Their unparalleled expertise and personalized …