AdvertisingIndustry Trends

Canadian ad spending to see continued growth in 2019 at 5.2% according to Dentsu Aegis Network

Canada continues to outpace global ad spend growth forecast of +3.8% in 2019; Digital to hit 50% of total share in Canada, 10% higher than global total; Mobile expected to see greatest growth of all digital platforms in Canada, +6% year over year hitting 70% share of total digital spend in 2019 …

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Applied AIDecember 2018 IssueRetail

Attention retailers: unleash the power of your data

By Lia Grimberg In today’s world of discerning consumers, vast amounts of data, proliferation and increased accessibility to artificial intelligence (AI), having a “me too” loyalty programme with a mass communication approach is no longer cutting through the competitive clutter. At the same time, unfortunately, too many Canadian retail loyalty …

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DigitalIndustry News

L’Oréal Canada is launching the first Canadian edition of the Women in Digital program

MONTREAL–L’Oréal Canada is launching the first Canadian edition of the Women in Digital program, in partnership with URelles and Campus InfoPresse. The program focusses on encouraging and promoting women entrepreneurs in technology by providing funding opportunities and support. The program arose out of the observation that women entrepreneurs are underrepresented …

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Content MarketingDigital

OpenText Streamlines Collaboration for Marketers

Integration of OpenText Hightail with OpenText Media Management Empowers Teams with Digital Media Collaboration in the Cloud WATERLOO, Ontario–OpenText announced the integration of OpenText Hightail with OpenText Media Management. OpenText Media Management customers can now leverage large file sharing and digital media collaboration features from OpenText Hightail. “Digital assets are …

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Industry Trends

New Report Provides brands with tech insights for the New Year

FleishmanHillard HighRoad Launches Tech Trends 2019 Report TORONTO–FleishmanHillard HighRoad today released “Tech Trends 2019: The Fads. The Fears. The Future.“, a new report offering insights and predictions for the technology industry. The report features an analysis of one billion tech-focused consumer conversations on Twitter between 2017 and 2018, along with …

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FulfillmentMailing Logistics

Amazon Announces New Fulfillment Centre in Edmonton

Amazon currently employs more than 1,500 in Alberta; new facility will create an additional 600 full-time jobs in Leduc County SEATTLE–Amazon announced plans for a new fulfillment centre in Leduc County, creating more than 600 full-time jobs with opportunities for career training and development by 2020. The 1-million-square-foot customer fulfillment …

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Customer ServiceExperiential Marketing

Four Seasons Expands Award-Winning Chat Service with the Addition of New Channels

Powered by Real People, Four Seasons Chat is now available on Nine Messaging Platforms, Including WhatsApp, and Delivering Response Times Averaging 90 Seconds or Less TORONTO–With chat apps trending and conversational commerce on the rise, Four Seasons Hotels and Resorts, the world’s leading luxury hospitality company, has once again expanded …

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Applied AIExperiential Marketing

Unique AI module to analyze sentiment and trends in live chat interactions

Implemented in KEYYES, the group’s luxury digital platform, it features data application to evaluate trends in satisfaction and measure efficiency of its high touch service teams TORONTO–Sarment Intelligent Services, a lifestyle service provider that serves the High Net Worth and Ultra High Net Worth communities, is launching a new artificial …

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E-commerceRetail

The End of Free Returns? Top 10 eCommerce Trends That Will Impact Retailers, Consumers in 2019

Absolunet analyzed over 200 eCommerce initiatives to predict the 10 trends that will have the greatest impact in 2019. MONTREAL–Absolunet reveals the top 10 eCommerce Trends that will impact North American retailers in 2019. The effects will be felt across the entire supply chain by brands, manufacturers, distributors, retailers and …

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Disruptive TechnologyFinancial Services

National Bank Insurance partners with Breathe Life to redefine the purchase of life insurance

MONTREAL–National Bank Insurance announces today a partnership with Breathe Life, a leading Canadian InsurTech specialized in developing direct online insurance distribution solutions. This alliance will accelerate the availability of more secure and frictionless life insurance products to consumers directly online. Designed by Breathe Life and offered via a network of …

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