Tim Hortons serves up new loyalty program

Tims Rewards gives guests a free coffee, tea or baked good after every seventh visit The number seven is about to become the new favourite number for Tim Hortons guests. Not only was the number seven NHL legend Tim Horton’s retiring jersey number, starting today, Canadians will be rewarded after …

Industry TrendsPayments

Shifting Trends Signal Renewed Digital Payment Market Growth

News Commentary As consumer trends begin to change, many businesses are forced to adapt accordingly. One of the biggest demands in the consumer industry is more efficient payment systems. With the emergence of online platforms, digital payment solutions have rapidly evolved throughout recent years. Typically, most payment providers are advancing …

Industry News

CMA and nabs Canada Announce New Partnership

TORONTO–The Canadian Marketing Association (CMA) and nabs Canada today announced a new partnership to increase awareness of, and support for, nabs programs that assist professionals in the marketing and communications sector who face personal, career and family challenges. “We are delighted to enter this partnership with nabs because of the …


High-profile roster of industry leaders to discuss the future of payments at the 2019 SUMMIT

Victor G. Dodig, Dr. Leila Fourie, Jim Marous, and more to be announced, join the agenda of payments and technology leaders at Canada’s largest payments conference OTTAWA–Payments Canada welcomes top payments, fintech, technology and business leaders to this year’s annual conference taking place May 14-16. This year, The SUMMIT will …

Gifts & RewardsIndustry NewsPayments

Canadian firm Buyatab acquired by US-based gift card processor

SVS Expands its Digital Gifting and Distribution Offerings Vancouver–Stored Value Solutions (SVS), a leader in gift card processing and program management, has completed the acquisition of Buyatab, a leading international provider of online gift card solutions. The acquisition further solidifies SVS’s industry leading position in the emerging digital gifting space, …

Cannabis Marketing

Strong Retail Brands Will Push Their Competitors out of the Cannabis Market: Opinion

New York–Cannabis companies are noticing a shift in the industry, with many businesses moving away from a cultivation-oriented focus and embracing the importance of branding. The Supreme Cannabis Company Inc., Aurora Cannabis Inc., Canopy Growth Corp , Curaleaf Holdings Inc. and Green Growth Brands  have all been making forays into …


RYU Launches New Website To Evolve Digital Experience

VANCOUVER–RYU Apparel Inc., creators of urban athletic apparel, has officially launched its new RYU.com website. RYU – which stands for Respect Your Universe – is an award-winning Vancouver-based urban athletics and accessories brand with nine experiential retail stores, fully operational in Canada and the United States. The new website expands …

Customer Relationship ManagementSocial Media

Insights: Redefining the Customer Relationship through Social Media

by Brian Lindley, Business Development Director, HGS Europe CHICAGO–It’s only been over the past few years that brands have started to pay close attention to customer activity on social media. It took a combination of the smart phone and a few popular social networks, such as Facebook and Twitter, for …

February 2019 Issue

Doing e-mail fundraising well

By Alison Turmelle If you work for a non-profit or charity where building a robust digital fundraising programme isn’t a priority, you’re certainly not alone. Whether you’re struggling to get the buy-in from your leadership team, don’t have the time to maintain a solid programme or simply lack the knowledge …

February 2019 Issue

Marketing paradise

“This Research Gave Us A Level of Information That Put Us On Par with the Research Being Done by Prospective Retailers”–Rich Hill By Oscar Zaragoza Attracting aspirational and luxury brands to a mall is tough at the best of times. Convincing them to commit to a multi-use development project years …