Advantage Group Expands B2B Offerings

Offerings include Launch of Custom Solutions Under New Leadership TORONTO, ON–Global business-to-business engagement experts Advantage Group International announces the appointment of Annaliese Jagusch to the new role of Head of Custom Solutions. Former SVP, Global Client Development, Jagusch has been instrumental in helping CPG suppliers gain visibility and drive focused …

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Research reveals significance of professional designation for marketers

New research by Key Media shows strong support for the Canadian Marketing Association’s Chartered Marketer program TORONTO, ON–New research revealing strong support for professional designations demonstrates the value of Canada’s Chartered Marketer program. Business leaders overwhelmingly (95%) view applicants with a professional designation as more desirable than those without, according …

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Stephen Thomas Ltd Named Fundraising AOR For Ecojustice

TORONTO, ON – Stephen Thomas Ltd (ST) is extremely pleased to announce today that it has been selected as fundraising agency of record (AOR) for Ecojustice, Canada’s largest environmental law charity, a three-year mandate that will see it develop the non-profit organization’s annual giving and online fundraising programs. Lauren Venegas, …

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Environics Analytics launches VisitorView, an innovative new product for the travel and tourism industry

TORONTO, ON–Environics Analytics today announced the launch of an innovative new product for the travel and tourism market. VisitorView is the latest example of the company’s ability to develop insightful and actionable solutions that help organizations achieve greater success. Designed specifically for the travel and tourism sector, this product leverages …

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IBM Launches Advertising Accelerator with Watson

First-to-Market Advertising Solution Leverages Artificial Intelligence to Predict Creative Elements and Classify Audiences to Help Drive Optimum Engagement for Clients IBM announced the launch of Advertising Accelerator with Watson, a first-to-market offering that leverages artificial intelligence (AI) to predict the optimal combination of creative elements to help drive high engagement …

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Influencer marketing: businesses and influencers must be transparent when advertising on social media

Consumers must be able to easily recognize when social media content is actually an advertisement GATINEAU, QC–The Competition Bureau sent letters to close to one hundred brands and marketing agencies involved in influencer marketing in Canada, advising that they review their marketing practices to ensure they comply with the law. …

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Sleep Country Canada launches revamped ecommerce sites, strengthening omnichannel approach

New transactional platform making a great night’s sleep more accessible to Canadians nationwide TORONTO, ON–Sleep Country Canada is excited to announce the launch of its transformed SleepCountry.ca and Dormezvous.com ecommerce websites, making it easier for Canadians to research and purchase Sleep Country Canada’s extensive lineup of brand name mattresses and …

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National Bank to open a call centre in Sherbrooke

200 jobs created and opening planned for summer 2020 MONTREAL, QC–National Bank announced today that it would be opening a new call centre in Sherbrooke. The project represents an investment of $4.7M and will create 200 jobs in the region. The opening is planned for summer 2020. The centre will …

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Touché! and VIA Rail Canada redesign their media buying strategy

The results of the Love the Way campaign show that investing locally can pay off MONTRÉAL, QC–The Canadian media scene may be reaching a turning point, but VIA Rail Canada (VIA Rail) and media agency Touché! have demonstrated that investing in local media can still yield excellent results, all while …

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Effie Canada introduces trophy holder for ELOC winners (it’s like an EGOT only different)

TORONTO, ON–The entertainment world has the EGOT, the ultimate four-part awards show accomplishment of an Emmy, Grammy, Oscar and Tony. Well, now the Canadian ad industry has the ELOC: Effie, Lion, One Show, and Clio trophy. Any agency winning all four in one year will get a special commemorative trophy …

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