Applied AIHoliday Marketing

AI-Powered Shopping Assistant Finds the Best Price on a Product in Seconds

AI-Powered Shopping Assistant in the U.S. & Canada Ahead of Holiday Season TORONTO–Shopbrain announced an AI-powered shopping assistant that helps online shoppers find the best price in seconds – in the U.S. and Canada. The browser extension can be easily added to Chrome and automatically activates when users browse for …

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DigitalMobile Marketing

Global Benchmarks 2.0 Tracks Marketers App Performance, Competition

Adds 5 new marketing metrics – including Click Through Rate, Cost Per Click and Distribution of Fraud Types SAN FRANCISCO–Adjust, the global mobile measurement and fraud prevention leader, today announced the second version of its popular free Global Benchmarks, updated with even more sophisticated metrics and a wider range of …

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Customer Relationship ManagementDigitalRetail

Gap accelerates digital transformation, including delivery

Partners with Microsoft to address customer experience across all brands Gap Inc. has established a strategic partnership with Microsoft Corp. to drive its digital transformation strategies and continue to create new customer experiences across all brands, including Old Navy, Gap, Banana Republic, Athleta, Hill City and Intermix. With Microsoft as …

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Applied AIMarketing Automation

Algorithm turns into powerful flight marketing site

Flytrippers, seen on Dragons’ Den, expands flight deal-finding algorithm from coast to coast QUEBEC CITY–Winter is coming… and with it often comes a trip to warmer places for many Canadians. Thanks to the two young entrepreneurs behind the popular Quebec flight deal website Flytrippers, all Canadians will now be able …

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Canada PostIndustry News

CUPW targets parts of Central and Western Ontario as service impacts continue

OTTAWA–While negotiations continue, the Canadian Union of Postal Workers (CUPW) began strike action in Barrie, Simcoe, St. Catharines, Welland, Guelph, Fort Erie and Brantford, Ont. Since October 22, CUPW’s rotating strikes have now shut down Canada Post’s operations in more than 70 communities across the country. CUPW is also conducting …

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Operations and LogisticsRetail

Ikea extends return policy to a year

IKEA customers at the heart of the new policy, which extends returns from 45 days to 365 days BURLINGTON, ON–IKEA Canada announces a 365 day return policy to “make the shopping experience more convenient and flexible for customers”. The new, no-nonsense policy allows returns for unused product up to one …

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Loyalty

AIR MILES seals new redtag.ca partnership; to drop Transat at end of year

AIR MILES Collectors get access to thousands of package vacation choices through redtag.ca. TORONTO–The AIR MILES Reward Program signed a new partnership with redtag.ca that provides collectors with more options to get and use miles when booking package vacations through redtag.ca. With thousands of vacation packages available from Canada’s leading …

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DigitalIndustry News

Site incorporates UPSocial Wine & Spirits Agency, new Toronto-based global digital agency

Liz Palmer announces new global digital agency, based in Toronto TORONTO–Liz Palmer, an award-winning author, wine journalist, and one of the world’s leading influencers in wine and spirits, has announced the launch of her newly revamped website today which now features the UPsocial Wine and Spirits Agency. The site has …

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Fundraising

Polysleep Launches VETS Canada Fundraising Campaign

Canadian brand works with national grassroots organization to raise funds MONTREAL–Polysleep, a leading Canadian hybrid foam mattress innovator, launches today the VETS Canada Fundraising Campaign, #polysleepforpeace. The initiative uses the grassroots ethos of the non-profit organization and the power of everyday people to raise vital funds and awareness for Veterans …

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Contact ManagementWorkforce Management

Digital Transformation with the Launch of Insights Call Analytics Hub

New product line allows companies to leverage call data to improve the way they do business OTTAWA–Versature, a Canadian provider of SaaS-based business VoIP communications solutions, today announced the launch of its new analytics product line, Insights. This new product line leverages Versature call data to improve customer relationships, increase …

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