New report: Return on loyalty program Investments Higher Than Ever Before
Nearly 70 percent of consumers modify brands they engage with to earn points; Most loyalty programs fall short when it comes to personalization and customer experience TORONTO and NEW YORK — Bond Brand Loyalty, North America’s leading brand loyalty agency, today released its sixth annual consumer loyalty report. The Canadian …
Rivet installs high-performance leadership team
Creative and strategic expertise added with Ian Mackenzie and Kim Farwell + 20 new hires strengthen data and technology capabilities PRESS RELEASE: Toronto — Rivet, a leading data-driven creative agency, has installed a new leadership team and made a series of new hires to strengthen its capacity to deliver highly effective data, technology …
CAMP and DMAC join forces for CAMP Marketing Awards
Toronto, ON — The Canadian Association of Marketing Professionals (CAMP) is pleased to announce a collaborative agreement with the Direct Marketing Association of Canada (DMAC) for its second annual Marketing Awards. The awards, which launched in 2015, recognized excellence in the Canadian Marketing Community in specific marketing facets such as …
The Canadian Marketing Association elects a new board chair & board mmbers
TORONTO — The Canadian Marketing Association (CMA) is pleased to announce that Chris Stamper, Senior Vice President, Corporate Marketing, Community, Environment at TD Bank Group, has been elected as the new Board Chair for 2016-2017. Stamper, who was elected at CMA’s Annual General Meeting on May 26, takes over from Bryan …
Contactless payments take off in Canada
Paves the way for mobile payment growth Oakville, Ontario — The value of contactless payments made by consumers in Canada more than doubled over the past year, according to a new study published by Technology Strategies International Inc. The report titled, Canadian Payments Forecast – 2016, estimates that the value …
In a shaky economy, retailers find new ways to drive sales
American Express study indicates retailers are shifting to an online presence to grow revenue and profits in 2016 TORONTO –– This year, Canadian retailers are looking for new ways to increase sales by leveraging new technologies, e-commerce and social media says the fourth annual Canadian Retail Insights Report released today by American …
Cult Collective LP appoints Jwee Peng Tan VP, Ideation
Calgary, Alberta – Cult Collective LP, a customer engagement-focused marketing firm headquartered in Calgary, Alberta, with offices in Vancouver, BC; Kingston, Ontario, and Atlanta, Georgia, is pleased to announce the addition of a new VP, Ideation, Jwee Peng Tan. Jwee is a strategic thinker, a dreamer and a creative marketer all …
Sionic Mobile’s ION Loyalty three-digit checkout with instant rewards gains momentum with small businesses
Business owners gain edge with faster, more secure mobile-to-mobile checkouts PRESS RELEASE: ATLANTA — Sionic Mobile today announced its proprietary, mobile-to-mobile, three-digit checkout process is gaining traction among small business owners. Requiring no new hardware or upfront investment, ION Loyalty provides small business owners with mobile checkouts that are faster, easier and …
New platform brings targeting & cost per view model to digital out of-home
Campsite Global launches Campsite, a revolutionary direct buying platform for DOOH inventory PRESS RELEASE: Toronto — Today, Campsite Global launches an automated advertisement purchasing solution specifically designed and adapted for digital out-of-home (DOOH) inventory adrenergic, Has been long – and phosphodiesterase (PDE),In the methodology of clinical research can be an …
Scotiabank recognized for best digital strategy
TORONTO, ON — Scotiabank has been recognized by Retail Banker International as the Global Bank with the Best Digital Strategy for 2016. This is the first time Scotiabank has received this recognition. “We are very proud to be recognized by Retail Banker International for our strategy to digitize and simplify …