Direct MailIn the Mail

Direct mail emerges as power channel in the digital age

Combining physicality, data and connectivity is like lightning in a bottle Direct mail is enjoying a renaissance with the nation’s brightest marketing minds, as new neuromarketing research extols the product’s virtues. Canada’s leading marketers actually view direct mail as a triple threat: It is effective on its own, it’s persuasive …

READ MORE →
Direct MailIn the MailTargeting and Acquisition

Car dealer’s digital marketing campaign receives major boost from unaddressed direct mail

Sherwood Chevrolet increases new customer leads by 134% with direct mail complementing its digital marketing strategy Saskatoon’s Sherwood Chevrolet had been experiencing good growth since the economic crisis of 2008 but, like all car dealerships, it recognized that brand loyalty fades easily and competition is fierce. Especially since the quality …

READ MORE →
Direct MailIndustry NewsRetail

The retail flyer makes a comeback (and other breaking trends retail marketers need to know)

Retail Council of Canada’s totally re-designed and re-considered Retail Marketing Conference on Tuesday April 4th, 2017 at the International Centre in Mississauga, will explore the latest (and most surprising!) trends in retail marketing today TORONTO — This year’s intense day-long conference is designed by retail marketers specifically to give retail marketers …

READ MORE →
Canada PostDirect MailIndustry News

Canada Post introduces Postal Code Targeting

OTTAWA — Canada Post is introducing a new Smartmail Marketing solution that allows marketers to target at the postal code level by combining existing customer knowledge with address-level data. With Postal Code Targeting, marketers can target prospects whose demographics most closely resemble their best customers. “Postal Code Targeting is a leading-edge, customer-focused …

READ MORE →
Direct MailTargeting and Acquisition

Unaddressed mail as point of first contact prospecting tool

In this ever-changing world, we continue to see new prospecting tools, but there is a staple that many marketers continue to rely on and that is direct mail. Of course, direct mail takes on different forms, ranging from targeted, unaddressed pieces to parcels that demand attention, simply based on size. …

READ MORE →
Direct MailOperations and Logistics

Using location intelligence for precision-targeted direct mail campaigns

  Direct marketers know that the days of “spray and pray” with flyers and other direct mail initiatives are over. Effective marketing requires highly targeted campaigns directed to very specific customer segments; however, despite the best efforts of an organization to build a valuable database of customers and prospects, address …

READ MORE →
Direct MailIndustry News

The Helicopter Group acquired by Ti Group Inc.

TORONTO — With an unparalleled focus on innovation and technology, TI Group creates communication solutions that help brands engage with people, get results and succeed, TI Group has declared their commitment to yet another area of communication that remains important to many brands: direct mail. “Seeing how important direct mail is to …

READ MORE →
Direct MailE-commerceIndustry News

Strained negotiations continue between CUPW, Canada Post

On April 4, 2016 Canada Post advised the Canadian Union of Postal Workers (CUPW) that it had filed Notices of Dispute with the Minister of Labour in ongoing negotiations with CUPW-Urban and Rural and Suburban Mail Carriers (RSMC). These notices ask the Minister to appoint a conciliator in each negotiation. …

READ MORE →
Direct MailOperations and Logistics

Operational upgrades to enhance your mailing productivity

Mail is vital to the smooth operation of any business. Sending mail in a timely fashion is important because it directly affects cash flow and new business generation as well as the quality of an organization’s relationships with customers, suppliers and employees. The speed and accuracy with which invoices, contracts, …

READ MORE →
Direct MailE-commerceIndustry NewsPrint

Minister of Public Services Judy Foote announces independent review of Canada Post

PRESS RELEASE: OTTAWA — The Government of Canada promised Canadians they would receive quality service from Canada Post at a reasonable price. In keeping with this commitment, today I am announcing an independent review of Canada Post. This review supports an informed discussion around Canada Post—a discussion with the public that clearly …

READ MORE →