Act-On now includes direct mail as channel

Act-On direct mail channel means US customers can now send direct mail offerings through Act-On automated programs and 3rd party vendors PORTLAND, OR–Act-On Software, a provider of enterprise marketing automation solutions, is expanding its omnichannel marketing capability to include direct mail, enabling marketers to reach customers and prospects across both …

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Melissa Patent for Smart Proximity Matching Technology Renewed; Capabilities Boost Data Quality Efforts

Melissa’s MatchUp tool leverages proprietary distance matching algorithm to ensure a single, accurate view of the customer RANCHO SANTA MARGARITA, CA–Melissa, a leading provider of global data quality, identity verification, and address management solutions, today announced the renewal of its patent for proximity matching technology featured in its global data …

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DataCore Mail Management acquired by 3CO Legacy Solutions

Baker Tilly CF’s client DataCore Mail Management has been acquired by 3CO Legacy Solutions VANCOUVER, BC – Baker Tilly Canada Corporate Finance Inc. announced that its client DataCore Mail Management Ltd. has been acquired by 3CO Legacy Solutions Inc. DataCore is a BC-based direct mail advertising company. 3CO is a …

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Melissa Expands Postal Partnerships, Giving Etailers and Direct Marketers a One-stop Shop for International Reach

Breadth of licensed international address data adds to Melissa’s arsenal of address management, ID verification, and data enrichment tools RANCHO SANTA MARGARITA, CA–Melissa, a leading provider of global data quality and address management solutions, today announced expansion of its postal partnerships which include the United States Postal Service (USPS), Canada …

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The planet’s first Carbon Neutral Direct Mail

Prime Data eliminates the carbon footprint of a typical direct mail piece AURORA, ON–Prime Data, an award-winning leader in digital era direct mail, has launched “Carbon Neutral Direct Mail – From Tree to MailboxTM” the first net-zero carbon direct mail service that offsets all emissions from the tree through to …

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GROUNDBREAKING STUDY IS FIRST STEP IN DEVELOPING CARBON-NEUTRAL DIRECT MAIL MARKETING

AURORA, ON–-A recent study of the greenhouse gas emission sources in the direct mail industry, commissioned by Steve Falk and Prime Data Inc, uncovers the sources of emissions – from a tree in the forest to your mailbox. Understanding the emissions at different stages of the process can lead to …

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Sustainable Mail Group launches to encourage engagement, stewardship

Encouraging engagement, learning and stewardship TORONTO, ON–The Sustainable Mail Group is pleased to announce it’s official launch with the unveiling of it’s website and LinkedIn Group. In 2020, a group composed of sector leaders related to the production and distribution of printed mail began building an organization where industry sustainability could …

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Canada Post sends every household a pre-paid postcard

Recipients can mail it for free to anyone they choose, anywhere in the country OTTAWA, ON–While we keep our distance to fight the spread of COVID-19, staying connected with friends and loved ones is harder than ever. To help Canadians stay in touch now, when it matters so much, Canada …

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Print Three, Prime Data form strategic partnership

Print Three Expands Direct Mail, Inkjet Offering by Adding Prime Data to its Network in a strategic partnership TORONTO–Print Three Franchising Corporation has recently undergone a series of strategic partnerships and acquisitions to better serve the Canadian market. Now rounding out its offering yet again, the company has added Prime …

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Canada Post makes sending and receiving mail even sweeter

Sweet Canada stamps serve up traditional Canadian desserts OTTAWA–Here’s a tasty fact: traditional Canadian desserts offer more than a scrumptious end to a meal. Behind many sweet treats is lore about Canada’s history, such as a pie made from the berries that once helped Indigenous communities survive long prairie winters …

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