Direct MailSeptember 2018 Issue

A miracle (marketing) cure

How tailored direct mail and telemarketing revived Mackenzie Health Foundation’s donor programme By Allen Davidov The Mackenzie Health Foundation, which raises funds for Mackenzie Health, the Toronto, Ontario area’s York Region health care provider, was faced with a challenge. Its one-size-fits-all fundraising strategy wasn’t clicking with the community: its annual …

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Direct MailSeptember 2018 Issue

Direct mail still best way to reach out to customers

By Drew Tremblay Over the past few years online technology has had an effect on how we connect in our everyday lives. Whether in communicating with others, buying products and services, banking or being entertained it has changed our thinking. Think about it. We all have monthly payments that come …

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Direct MailSeptember 2018 Issue

Dimensional mail: marketing’s buffet lobster

Why high value direct mail is like good seafood By Seamus Barton Imagine that you are a fly in a buffet. After weaving through swats from annoyed diners you start to notice patterns as they scoop up whatever piques the appetites. People circle about, holding white plates like gold pans …

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Direct MailJune 2018 Issue

How a security system supplier maximized its mail marketing programme

Customer segmentation and market sector mapping are key By Jim Green No matter how safe your community is families are always willing to do a little more to get some extra peace of mind. That’s why so many families install alarm systems in their homes, but while they want to …

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Direct MailJune 2018 Issue

New Canada Post vision must find right balance

By John Leonard         Earlier this year, the federal government put forth some admirable concepts around Canada Post: A new vision focused on serving Canadians; Concrete actions in five areas that provide a new foundation for renewal; and Priorities for implementing renewal. The government review identified various …

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Direct MailJune 2018 Issue

Conjoint analysis: The next generation of direct mail testing

By Art Hall My volume is shrinking, my response is eroding and my resources are dwindling with each passing year. How do I keep the test pipeline producing winners against the headwinds of all these economic pressures?” All too often I hear marketers raise these concerns and ask this question. …

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Direct MailJune 2018 Issue

How to do direct mail right

By Shelbi Grove Trends come and go, like vine videos and bell bottom jeans. But some trends hold strong; a prime example of this is direct mail marketing, now known as Smartmail Marketing from Canada Post. In fact, according to recent studies, direct mail could be considered a superior form …

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Direct MailJune 2018 Issue

Getting the most from direct mail campaigns

By Cynthia Reynolds Most marketers know that direct mail is a powerful driver of customer action. But how do you get the most out of it? How do you ensure that you are maximizing its value so that it is working hard to lift your in-store traffic, drive online sales …

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Direct MailIndustry News

Canadian Marketing Association’s Do Not Mail Service now hosted by Cover-All

TORONTO–The Canadian Marketing Association (CMA) today announced that Cover-All has taken on the role of managing and hosting CMA’s National Do Not Mail (DNM) list. The DNM list, an integral part of CMA’s offering, allows consumers increased choice for addressed direct mail and enables CMA’s member-companies to respect the preferences …

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Content MarketingDirect Mail

The “Best Life” for flyers in Canada

According to several studies, research continues to prove that Canadians love their flyers. Yet within the current distribution model retailers face many barriers including non-targeted delivery, high waste, lack-luster presentation and dwindling newspaper circulation. St. Joseph Communications is launching an exciting, cost-effective delivery model for brands to get their message …

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