April 2019 IssueExperiential Marketing

Reinventing Retail For Marketers

By Adriano Almeida Think about the last time you attended a trade show. You probably registered online and then travelled to some conference centre or hotel for the promise of receiving education, insight and experiences that were tailored to your particular field of interest. Whether for business or pleasure, these …

Customer ServiceExperiential Marketing

Four Seasons Expands Award-Winning Chat Service with the Addition of New Channels

Powered by Real People, Four Seasons Chat is now available on Nine Messaging Platforms, Including WhatsApp, and Delivering Response Times Averaging 90 Seconds or Less TORONTO–With chat apps trending and conversational commerce on the rise, Four Seasons Hotels and Resorts, the world’s leading luxury hospitality company, has once again expanded …

Applied AIExperiential Marketing

Unique AI module to analyze sentiment and trends in live chat interactions

Implemented in KEYYES, the group’s luxury digital platform, it features data application to evaluate trends in satisfaction and measure efficiency of its high touch service teams TORONTO–Sarment Intelligent Services, a lifestyle service provider that serves the High Net Worth and Ultra High Net Worth communities, is launching a new artificial …

DigitalExperiential MarketingMarketing AutomationMobile MarketingSocial Media

Top five marketing skills in demand in 2017

Here is a look at the top five jobs and skills that will be in high demand in the ever-evolving marketing industry in 2017: Paid social Mobile browsing is on the rise. Most consumers are using their smartphones for messaging, email and social media; therefore, a lot of companies are …

Customer Relationship ManagementEngagement & AnalyticsExperiential MarketingIndustry News

Qualtrics’ new experience management platform helps organizations close “experience gap”

Platform makes it easy to measure, prioritize and optimize the experiences organizations provide across the four foundations of business: customer, product, employee and brand London, UK — Qualtrics last week announced the Qualtrics XM Platform, the world’s first experience management platform designed to address the growing experience gap—the gap between what …

Experiential MarketingLoyaltyOperations and Logistics

Loyalty programs: Three trends to target in 2017

The combination of marketing and customer loyalty is not a new collaboration but it is the strategy behind it that has been evolving dramatically in the past few years and that drive is going to continue through 2017. Momentum will continue to build in the loyalty program space and, therefore, …

Experiential Marketing

Sustainable disruption

Having just completed another RFP at FUSE Marketing Group, I’m once again reminded that not only is competition fiercer than ever but clients are finding the consumer landscape harder to navigate. As a result, client loyalty is not what it used to be because intrusive, buzzworthy ideas are what clients …

DigitalExperiential Marketing

Ranked one of North America’s fastest-growing tech companies, EventMobi positions itself as the WordPress of event apps with new product launch

The event tech company is also revealing new growth metrics and its ranking on Deloitte Technology Fast 50 and North American Technology Fast 500 TORONTO — The world’s leading event technology platform, EventMobi, is announcing today the launch of Advanced Designer, a new feature that gives event organizers unprecedented branding and …