DigitalExperiential MarketingMarketing AutomationMobile MarketingSocial Media

Top five marketing skills in demand in 2017

Here is a look at the top five jobs and skills that will be in high demand in the ever-evolving marketing industry in 2017: Paid social Mobile browsing is on the rise. Most consumers are using their smartphones for messaging, email and social media; therefore, a lot of companies are …

Customer Relationship ManagementEngagement & AnalyticsExperiential MarketingIndustry News

Qualtrics’ new experience management platform helps organizations close “experience gap”

Platform makes it easy to measure, prioritize and optimize the experiences organizations provide across the four foundations of business: customer, product, employee and brand London, UK — Qualtrics last week announced the Qualtrics XM Platform, the world’s first experience management platform designed to address the growing experience gap—the gap between what …

Experiential MarketingLoyaltyOperations and Logistics

Loyalty programs: Three trends to target in 2017

The combination of marketing and customer loyalty is not a new collaboration but it is the strategy behind it that has been evolving dramatically in the past few years and that drive is going to continue through 2017. Momentum will continue to build in the loyalty program space and, therefore, …

Experiential Marketing

Sustainable disruption

Having just completed another RFP at FUSE Marketing Group, I’m once again reminded that not only is competition fiercer than ever but clients are finding the consumer landscape harder to navigate. As a result, client loyalty is not what it used to be because intrusive, buzzworthy ideas are what clients …

DigitalExperiential Marketing

Ranked one of North America’s fastest-growing tech companies, EventMobi positions itself as the WordPress of event apps with new product launch

The event tech company is also revealing new growth metrics and its ranking on Deloitte Technology Fast 50 and North American Technology Fast 500 TORONTO — The world’s leading event technology platform, EventMobi, is announcing today the launch of Advanced Designer, a new feature that gives event organizers unprecedented branding and …