Customer CentricityCustomer Relationship ManagementEngagement & AnalyticsLoyaltyMarketing AutomationWorkforce Management

Proprietary platform delivers customer journey engagement

TORONTO–CentricIQ, a leading marketing intelligence and performance agency, today launched CentricIQ LINK, a people-based marketing platform designed to help their clients GET PERSONAL. CentricIQ LINK delivers people-based marketing to help drive customer acquisition and brand loyalty. It brings together data and intelligence to create unique customer journeys across all offline and …

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Engagement & AnalyticsWorkforce Management

Contact centres as WFM data hubs

How insights gleaned in the contact centre can impact the entire organization Contact centres connect companies with clients, but buried beneath phone calls and email messages is a massive collection of data. This data is extracted through interactions with both customers and prospective clients. Not only is this data helpful …

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Targeting and AcquisitionWorkforce Management

Twelve million solutions to building a sales-driven culture. One real story.

Twelve million, one-hundred thousand results, to be exact. That’s how many direct hits on sales culture best practices come up on Google in less than one second. It seems there are loads of solutions to the age-old problem of how to get sales people to sell more. Like the latest …

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