Data AnalyticsIndustry NewsRetail

Vantiv, Womply partner to deliver Big Data insights to merchants

CINCINNATI — Vantiv, Inc., a leading provider of payment processing services and related technology solutions for merchants and financial institutions of all sizes, announced today that it has partnered with Womply, a merchant-focused technology company, to offer Vantiv BizShield and Insights to small and medium-sized businesses. The products will allow …

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Industry NewsMobile MarketingRetail

Flexiti Financial appoints marketing, retail experts to Advisory Board

TORONTO, ON — Flexiti Financial today announced that Diane J. Brisebois, president and CEO of the Retail Council of Canada (RCC), and Rick Padulo, chairman and CEO of Padulo Integrated, a multimedia retail communications company, have joined Flexiti Financial as the first two members of the company’s Advisory Board. Flexiti Financial is …

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Canada PostIndustry NewsRetail

Canada Post E-commerce Innovation Awards now open for applications

Prizes include $100,000 in shipping credits for large retailers, $50,000 for small retailers TORONTO — Now in their sixth year, the Canada Post E-commerce Innovation Awards celebrate retailers large and small, saluting excellence in omni-channel strategy, customer engagement initiatives and community impact. Winners receive prizes designed to further propel their success, …

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Gifts & RewardsLoyaltyRetail

Goodyear announces Air Miles contest winner

EDMONTON–Dieter Lucius from Edmonton, Alberta, has won 50,000 AIR MILES Rewards Miles from Goodyear Canada Inc., an AIR MILES Sponsor for over 25 years, and is the only tire manufacturer to offer AIR MILES Reward Miles on tires and related mechanical services. The contest was open to all Canadian AIR MILES Collectors …

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E-commerceIndustry NewsRetail

Canadians retailers have evolved from being disrupted to becoming disruptors: PwC report

TORONTO — The Canadian retail ecosystem has gone from disrupted to disruptor, according to PwC’s The new retail ecosystem: From disrupted to disruptor report. As the pace of digital change continues to accelerate, reinvention has become a necessity. Be it online retail, ride-sharing services or streaming services, disruptors have already begun …

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Direct MailIndustry NewsRetail

The retail flyer makes a comeback (and other breaking trends retail marketers need to know)

Retail Council of Canada’s totally re-designed and re-considered Retail Marketing Conference on Tuesday April 4th, 2017 at the International Centre in Mississauga, will explore the latest (and most surprising!) trends in retail marketing today TORONTO — This year’s intense day-long conference is designed by retail marketers specifically to give retail marketers …

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DigitalRetail

Study: Targeted online incentives drive new and lapsed customers to brick-and-mortar

Analysis shows the power to transform online to offline marketing from an “exposure-based, buy and hope” ROI strategy to a “direct to revenue, guaranteed ROI” strategy Chicago, Ill. — Retailers that use targeted online incentives not only can drive shoppers to a brick-and-mortar store, but also can reactivate lapsed customers, increase …

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DigitalMobile MarketingRetail

Pokémon GO: Tapping into augmented reality to drive location marketing

Since launching in July, Pokémon GO has become an international sensation—and has turned its creator, Niantic Labs, into a location marketing powerhouse for businesses that operate brick-and-mortar locations. The free augmented reality game that allows trainers to catch virtual Pokémon around them has become one of the most popular apps …

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LoyaltyRetail

People vs. product

The importance of personalized marketing for retail success   Technology has evolved to truly support customer centricity through personalized marketing. Today, many different systems exist to support a two-way communication stream that is fully tailored to the individual and his/her preferences, a task that might have been possible but would …

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LoyaltyRetail

Customer centricity

A customer’s experience is a retailer’s reality “The customer is always right” is the old retail slogan but, for many decades, what the customer wanted or should want was determined by merchandise buyers at corporate headquarters―not the shoppers themselves. Today, consumers are much more informed and have higher expectations, which …

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