E-commerceHoliday MarketingIndustry NewsRetail

Canadians Turning to Digital to Shop Year-Round for the Holidays: Accenture Survey

TORONTO — The days of writing letters to Santa, perusing gift catalogues and holiday shopping day countdowns are quickly fading: Canadian consumers are increasingly turning to digital tools such as voice-recognition powered technological concierge services as they shop year-round for holiday gifts, according to Accenture’s 2017 Holiday Shopping Survey. Now …

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Customer CentricityDirect MailIndustry NewsRetail

The Millennial shopper: Deal-savvy and highly engaged

New research by BrandSpark International indicates Millennials may be savvier shoppers than we tend to give them credit for TORONTO — BrandSpark International has released A Consumer’s Path to Savings: The Role of Flyers in Today’s Digital World, a new research report commissioned by Metroland Media probing saving habits among …

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Retail

The Retail Supply Chain is Modernizing, 3 Impact Areas You Need to Act on Today

If you’re a brand manufacturer, your retailers are undercutting you and going right to the factories to make their own versions of what you sell. If you’re a retailer, your brands are going direct to the consumers and bypassing the retail supply chain. This isn’t new, but it still feels …

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E-commerceRetail

What you need to know about the future of e-commerce apps

The hard part about investing in app technology is knowing where to spend your dollars, deciphering if a new feature is a trend or a long-term asset and understanding your audience well enough to know what they want. Although we don’t have a crystal ball to see what the future …

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Augmented RealityIndustry NewsIntegrated PaymentsRetail

Mastercard eyes the future of retail with augmented reality shopping experience

Collaboration with ODG and Qualcomm will mark the first time Masterpass is combined with iris authentication in an AR environment for simple, secure payments PURCHASE, NY  — Mastercard unveiled an augmented reality shopping experience today that for the first time incorporates Masterpass and Identity Check Mobile with iris authentication for safe …

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Canada PostRetail

Preparing for retail’s virtual future

The unexpected but important link between payments security and VR/AR adoption that retailers must understand The ability to secure transactions and safeguard data serves is a true differentiator for any business or technology. In the case of virtual reality (VR) and augmented reality (AR), the consumer intrigue and appetite is …

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PrintRetail

The flyer’s surprising resilience, relevance and impact

Top retailers and marketers meeting on October 31, 2017 to explore what’s next for the retail flyer—in both its many paper and digital formats—as it bridges the requirements of both mass reach and personalization TORONTO– It’s official: Canadians love their retail flyers! To ensure this flyer-love continues, savvy retailers and …

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Engagement & AnalyticsGifts & RewardsIndustry NewsLoyaltyRetail

Aimia sells Air Miles trademarks for Canada to Diversified Royalty

MONTREAL–Aimia Inc. has sold the Air Miles trademark. The data-driven marketing and loyalty analytics company announced today that it has divested itself of the Air Miles Trademarks for Canada to Diversified Royalty Corp. Aimia transfers the Air Miles Trademarks, license and royalty agreements for Canada to Diversified Royalty Corp. for …

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Email MarketingIndustry NewsRetail

Holiday-themed emails produce lower open rates, but generate higher conversions than business-as-usual emails: Yes Lifecycle Marketing study

Study finds brands sent 14.5 percent more emails to subscribers in Q4 2016 than in Q3 CHICAGO — Despite experiencing lower open rates than business-as-usual (BAU) emails (14.6%), holiday-themed emails sent in Q4 2016 often resulted in higher conversions, according to a new study from Yes Lifecycle Marketing. “Holiday Email …

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Industry NewsIntegrated PaymentsRetail

Bonnie Brooks, former president and CEO of Hudson’s Bay Co., joins Smooth Commerce Advisory Group

TORONTO — Smooth Commerce, a fully integrated mobile payment and marketing platform for retailers, is thrilled to welcome Bonnie Brooks to its Advisory Group. The former president & CEO of Hudson’s Bay Company (HBC), Ms. Brooks brings to Smooth Commerce over 30 years of global leadership experience in retail and marketing. …

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