Stix Brands New Protection Kit Helps Support Brain Injury Canada

$4 FROM EACH SALE OF CANADIAN COMPANY’S KITS WILL INCLUDE A DONATION TO SUPPORT BRAIN INJURY CANADA WOODBRIDGE, ON–Stix Brands International has officially launched their “Tools for the Rules” campaign with up to 20 percent of the proceeds going to Brain Injury Canada (BIC). Stix Brands is a Canadian company …

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Giant Tiger Reveals New Experience, Ottawa store sets tone

New Ottawa store designed with customer experience in mind OTTAWA, ON–All the work that marketing does to create brands, target customers, entice them into stores and keep them loyal can be undone by the in-store experience if customer expectation doesn’t match what they feel inside the store. It’s not new, …

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Analytics to Drive Service Station of the Future

DUBAI, UAE–ENOC Group, the Official Integrated Energy Partner of Expo 2020 Dubai, unveiled its innovatively designed Service Station of the Future, located at the Expo 2020 site. In addition to supporting the logistical needs of Expo 2020’s fleet ahead of the global event, it will serve the public at District …

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Dinner and a new suit arrive by delivery together?

Harry Rosen Partners with DoorDash to Introduce Same-Day Holiday Delivery TORONTO, ON–With the holiday countdown officially on, Harry Rosen, Canada’s leading luxury menswear retailer, announces a new partnership with last-mile logistics platform DoorDash to make this season of giving a little more convenient and a lot more joyful. While this …

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RetailMeNot.ca Surveys Canadians About Their Holiday Shopping Habits This Year

TORONTO, ON–The holidays are almost here, and this year more than ever before, Canadians will be turning to online shopping to ensure they get everything they need for the season. According to a recent survey by RetailMeNot.ca, a J2 Global business within its Ziff Davis division, a third of Canadian …

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Birks Honours Essential Workers With “Love is Essential” Campaign

Three couples across Canada gifted with their dream engagement rings MONTREAL, QC–This summer, Canadian jeweller Birks launched a contest to celebrate today’s everyday heroes – Essential and Frontline Workers. To enter, participants were asked to share their love story or the story of a friend, or family member. At least …

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After 70 successful years, IKEA is retiring the Catalogue

BURLINGTON, ON–The IKEA Catalogue has a phenomenal 70-year legacy. Over the years it has become an iconic and beloved publication and has helped the retailer reach and inspire people across the world with home furnishing solutions and products. But times are changing. IKEA is transforming its business model to become …

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Moneris Intros Campaign-Specific Analysis in Offlinx

TORONTO, ON–Moneris has enhanced its Offlinx marketing analytics tool with the introduction of the Campaign-Specific Analysis (CSA) feature.  Marketers taking advantage of Offlinx’s powerful attribution methods will now have a new tool to help identify which online campaigns were most effective, where they were most effective and how many sales …

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Staples Canada Survey Unwraps How Canadians are Planning Their Holiday Season

RICHMOND HILL, ON–A recent survey conducted by Maru/Blue and commissioned by Staples Canada revealed that Canadians will be seeing less family and friends in-person this holiday season, opting instead to have their gifts shipped this year, among other shifts in behaviour to help them stay safe. Canadians are looking for …

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Canadians Plan to Shop Locally and Online: Visa

TORONTO, ON– Just in time for the season, the Visa Back to Business Study, Holiday Edition has been released and outlines key Canadian consumer and small-midsized business (SMB) trends. These include: –More than four in five (85 percent) Canadians will be shopping this holiday season and the majority (51 percent) …

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