Industry NewsMobile MarketingRetail

Canadian retailers view mobile commerce as the way of the future: AMEX study

American Express study indicates 72 per cent of retailers believe new technology adoption is critical to survival TORONTO –– Canadian retailers are recognizing how important the adoption of digital and mobile technologies are in the face of rising consumer demand and new competitors entering the Canadian retail industry, according to the …

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Industry NewsRetail

McGill University receives $25-million gift in support of retail management education

Gift from the Bensadoun Family Foundation to serve as catalyst for launch of international school in retail management in the heart of Montreal Montreal, Quebec — Retail icon and philanthropist Aldo Bensadoun has stepped forward with a visionary gift to his alma mater, McGill University, aimed at creating new knowledge and developing leaders …

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Industry NewsLocation-based MarketingMobile MarketingRetail

Swirl, AccuWeather partnership brings real-time weather targeting to indoor mobile location marketing

Industry’s first integration of weather and indoor location data, announced at the Mobile Marketing Association Leadership Forum, enables retailers and brands to drive the highest in-aisle contextual relevance in mobile NEW YORK — Swirl Networks, Inc. and AccuWeather today announced a groundbreaking partnership that brings the most advanced, real-time weather targeting …

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Data AnalyticsIndustry NewsRetail

Vantiv, Womply partner to deliver Big Data insights to merchants

CINCINNATI — Vantiv, Inc., a leading provider of payment processing services and related technology solutions for merchants and financial institutions of all sizes, announced today that it has partnered with Womply, a merchant-focused technology company, to offer Vantiv BizShield and Insights to small and medium-sized businesses. The products will allow …

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Industry NewsMobile MarketingRetail

Flexiti Financial appoints marketing, retail experts to Advisory Board

TORONTO, ON — Flexiti Financial today announced that Diane J. Brisebois, president and CEO of the Retail Council of Canada (RCC), and Rick Padulo, chairman and CEO of Padulo Integrated, a multimedia retail communications company, have joined Flexiti Financial as the first two members of the company’s Advisory Board. Flexiti Financial is …

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Canada PostIndustry NewsRetail

Canada Post E-commerce Innovation Awards now open for applications

Prizes include $100,000 in shipping credits for large retailers, $50,000 for small retailers TORONTO — Now in their sixth year, the Canada Post E-commerce Innovation Awards celebrate retailers large and small, saluting excellence in omni-channel strategy, customer engagement initiatives and community impact. Winners receive prizes designed to further propel their success, …

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Gifts & RewardsLoyaltyRetail

Goodyear announces Air Miles contest winner

EDMONTON–Dieter Lucius from Edmonton, Alberta, has won 50,000 AIR MILES Rewards Miles from Goodyear Canada Inc., an AIR MILES Sponsor for over 25 years, and is the only tire manufacturer to offer AIR MILES Reward Miles on tires and related mechanical services. The contest was open to all Canadian AIR MILES Collectors …

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E-commerceIndustry NewsRetail

Canadians retailers have evolved from being disrupted to becoming disruptors: PwC report

TORONTO — The Canadian retail ecosystem has gone from disrupted to disruptor, according to PwC’s The new retail ecosystem: From disrupted to disruptor report. As the pace of digital change continues to accelerate, reinvention has become a necessity. Be it online retail, ride-sharing services or streaming services, disruptors have already begun …

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Direct MailIndustry NewsRetail

The retail flyer makes a comeback (and other breaking trends retail marketers need to know)

Retail Council of Canada’s totally re-designed and re-considered Retail Marketing Conference on Tuesday April 4th, 2017 at the International Centre in Mississauga, will explore the latest (and most surprising!) trends in retail marketing today TORONTO — This year’s intense day-long conference is designed by retail marketers specifically to give retail marketers …

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DigitalRetail

Study: Targeted online incentives drive new and lapsed customers to brick-and-mortar

Analysis shows the power to transform online to offline marketing from an “exposure-based, buy and hope” ROI strategy to a “direct to revenue, guaranteed ROI” strategy Chicago, Ill. — Retailers that use targeted online incentives not only can drive shoppers to a brick-and-mortar store, but also can reactivate lapsed customers, increase …

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