ICA LAUNCHES CREATIVE POWER LIST

Boosting transparency, celebrating creativity in Canada’s agency sector TORONTO, ON– The ICA is launching a transparent ranking system of agency creativity in Canada based on the awards that matter. Called Creative Power List, the new rankings are designed to help Canada’s agencies focus on the national and international awards that will deliver the greatest …

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Report Reveals $US7.6 Billion Decline in Advertising Spend in 2020 Across Canada, U.S., UK, AU, NZ

Digital Media Investment Increased; Q4 Saw Market Recovery with Positive Growth NEW YORK, NY–Standard Media Index (SMI), the world’s leading advertising intelligence company, has released a new Anglo Market Report detailing the impact of COVID-19 on the U.S., UK, Australian, New Zealand, and Canadian advertising markets. With 2020 resulting in …

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EFFIE CO-CHAIRS ANNOUNCE AWARDS ARE OPEN FOR SUBMISSIONS

TORONTO, ON–Effie Canada 2021 is now open to submissions from the most adaptive and bold brands of 2020. The awards return with a call for entries from brands that, in the face of uncertainty, anxiety and social change, stepped up instead of shying away. Effie Canada’s initial deadline for submissions is January 29, …

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ICA WELCOMES THREE NEW BOARD MEMBERS

TORONTO, ON–The ICA has confirmed three new additions to its Board of Directors as it looks to boost diversity in the boardroom. Completing the 17-strong Board of Directors for 2021 are Ira Baptiste, Managing Director, EVP of Brandfire; Ania Russocki, General Manager of Pigeon Brands; and Emma Toth, President at TAXI. At the …

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Moneris Intros Campaign-Specific Analysis in Offlinx

TORONTO, ON–Moneris has enhanced its Offlinx marketing analytics tool with the introduction of the Campaign-Specific Analysis (CSA) feature.  Marketers taking advantage of Offlinx’s powerful attribution methods will now have a new tool to help identify which online campaigns were most effective, where they were most effective and how many sales …

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Loblaw Acquires Technology to Strengthen Loblaw Media

BRAMPTON, ON—Loblaw Inc. has acquired the technology and the related team from Eyereturn Marketing Inc., a subsidiary of Torstar Corporation. The transaction complements and strengthens Loblaw Media, the company’s full-service digital marketing agency launched in 2019. With this new technology and expertise, Loblaw Media can better connect brands and consumers …

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Marketing Agency Republix Launches Brand

TORONTO, ON–Republix, a new marketing technology company that unites top-tier agencies to clients, and clients to predictable results, has officially launched its brand across North America. Created to unite a fragmented service-oriented industry that is rapidly evolving with the post-COVID-19 digital world, Republix connects businesses with the perfect combination of …

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TikTok Launches First-Ever Canadian Ads

TORONTO, ON–TikTok has launched its first-ever ad campaign in Canada, “It Starts on TikTok,” which celebrates diversity, trends, stories, conversations and more that are born and celebrated on TikTok and explode in popularity, delivering cultural and social impact on and off-platform. This multi-channel campaigns span social, digital media, out-of-home, and linear TV …

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IBM Launches Advertising Accelerator with Watson

First-to-Market Advertising Solution Leverages Artificial Intelligence to Predict Creative Elements and Classify Audiences to Help Drive Optimum Engagement for Clients IBM announced the launch of Advertising Accelerator with Watson, a first-to-market offering that leverages artificial intelligence (AI) to predict the optimal combination of creative elements to help drive high engagement …

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Touché! and VIA Rail Canada redesign their media buying strategy

The results of the Love the Way campaign show that investing locally can pay off MONTRÉAL, QC–The Canadian media scene may be reaching a turning point, but VIA Rail Canada (VIA Rail) and media agency Touché! have demonstrated that investing in local media can still yield excellent results, all while …

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