AdvertisingDigital

New Registry Requirements for Political Ads on Online Platforms

Digital landscape changing the rules GATINEAU, QC–Elections Canada is issuing guidance regarding political ads during pre-election and election periods. The goal of this new document is to help online platforms and advertisers comply with transparency requirements in accordance with recent changes to the Canada Elections Act (the Act) that will …

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AdvertisingIndustry News

Michael Beckerman Named President, CEO of MKTG Canada

MKTG Canada, part of the Dentsu Aegis Network, delivers sponsorship consulting and live branded experiences across the world of sports, entertainment, arts and cause TORONTO–MKTG Canada is pleased to announce the appointment of Michael Beckerman as President and CEO of MKTG Canada effective May 1, 2019. Michael brings more than …

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AdvertisingIndustry News

Air Canada’s Award-Winning North America Business Class Featured in New Multi-Media Advertising Campaign

MONTREAL–Air Canada today launched an expansive multi-media advertising campaign to showcase for customers the industry leading attributes and benefits of its award-winning, North America Business Class service and its commitment to customer service excellence. The campaign is set to run until June 2, including a three-week television component starting today …

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AdvertisingGifts & RewardsRetail

Loblaw trials digital advertising service that rewards customers

“Imagine if every Canadian was rewarded for every ad they saw online.” BRAMPTON–Loblaw Companies announced the trial launch of a new service that harnesses the power of its PC Optimum loyalty program to provide customers with more relevant advertising and reward them for the simple act of seeing those ads …

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AdvertisingMarch 2019 Issue

Making your brand voice heard

By David Ciccarelli In the new audio age that is upon us, are you ready for what the (near) future of voice-first technology has to offer? Given that by 2020, it’s projected that 30% of all web browsing will be done without the use of a screen1, the answer should …

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AdvertisingApplied AIMarch 2019 Issue

How AI benefits advertising

By Sebastien Filion Artificial intelligence (AI) is quickly becoming a mainstay in numerous industries globally, enabling more efficient manufacturing, safer transportation and faster problem-solving and data processing. While these practical applications are actively seen almost daily, AI is also being applied in ways we don’t see at first glance, namely …

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AdvertisingRetail

Signatures Unveils New Brand Identity

OTTAWA–With its sights set on celebrating 40 years in Canadian craft, Signatures today unveiled a completely transformed visual identity. For the first time in its history, the Canadian handmade marketplace leader will unify all 20 of its shows under one singular brand. Fans can immediately experience the new look on …

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AdvertisingIndustry NewsMarketing Research

Tim Hortons nips back into annual Top 10 Most Influential Brands in Canada; Google #1

Google retains top spot for seventh year, rankings shift, and Tim Horton re-enters Top 10 Toronto–The Association of Canadian Advertisers (ACA) and Ipsos, in partnership with Publicis unveiled today the Ipsos Most Influential Brands in Canada – a comprehensive study measuring and ranking today’s brands in Canada and the world …

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AdvertisingIndustry TrendsMobile Marketing

Mobile video ad spending will account for 75 percent of all digital video ad investments by 2023, says Frost & Sullivan

Mobile Channels Offer New Growth Opportunities in the Online Video Advertising Space The growth of over-the-top (OTT) and user-generated digital video content in the current multi-screen environment is creating strong demand for monetization technologies among both content owners and advertisers. The targetability, personalization capabilities, and interactivity offered by online video …

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AdvertisingIndustry Trends

Canadian ad spending to see continued growth in 2019 at 5.2% according to Dentsu Aegis Network

Canada continues to outpace global ad spend growth forecast of +3.8% in 2019; Digital to hit 50% of total share in Canada, 10% higher than global total; Mobile expected to see greatest growth of all digital platforms in Canada, +6% year over year hitting 70% share of total digital spend in 2019 …

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