AdvertisingRetail

Signatures Unveils New Brand Identity

OTTAWA–With its sights set on celebrating 40 years in Canadian craft, Signatures today unveiled a completely transformed visual identity. For the first time in its history, the Canadian handmade marketplace leader will unify all 20 of its shows under one singular brand. Fans can immediately experience the new look on …

READ MORE →
AdvertisingIndustry NewsMarketing Research

Tim Hortons nips back into annual Top 10 Most Influential Brands in Canada; Google #1

Google retains top spot for seventh year, rankings shift, and Tim Horton re-enters Top 10 Toronto–The Association of Canadian Advertisers (ACA) and Ipsos, in partnership with Publicis unveiled today the Ipsos Most Influential Brands in Canada – a comprehensive study measuring and ranking today’s brands in Canada and the world …

READ MORE →
AdvertisingIndustry TrendsMobile Marketing

Mobile video ad spending will account for 75 percent of all digital video ad investments by 2023, says Frost & Sullivan

Mobile Channels Offer New Growth Opportunities in the Online Video Advertising Space The growth of over-the-top (OTT) and user-generated digital video content in the current multi-screen environment is creating strong demand for monetization technologies among both content owners and advertisers. The targetability, personalization capabilities, and interactivity offered by online video …

READ MORE →
AdvertisingIndustry Trends

Canadian ad spending to see continued growth in 2019 at 5.2% according to Dentsu Aegis Network

Canada continues to outpace global ad spend growth forecast of +3.8% in 2019; Digital to hit 50% of total share in Canada, 10% higher than global total; Mobile expected to see greatest growth of all digital platforms in Canada, +6% year over year hitting 70% share of total digital spend in 2019 …

READ MORE →
AdvertisingPayments

Now just a brand symbol, they’ve dropped their name…

Digital Payment Company Adapts to a Digital Environment in a Move to Become a Symbol Brand Mastercard  is dropping its name from its iconic brand mark in select contexts. The interlocking red and yellow circles, referred to as the Mastercard Symbol, will now stand on its own across cards using …

READ MORE →
AdvertisingIndustry TrendsPrivacy

Canadian customers among least trusting in the world with their personal data: KPMG

Advertising among least trusted sectors; Canadians demand better digital experiences; Companies win by earning loyalty through transparency, innovation TORONTO–Nearly two-thirds of Canadians don’t trust any organization to see or hold their personal data, finds a new report from KPMG in Canada. The report Me, my Canadian life, my wallet, finds …

READ MORE →
AdvertisingFinancial Services

Manulife updates global brand, marking significant milestone in its business transformation

New brand includes refreshed logo and visual identity that underscores focus on simplifying the complex for customers TORONTO–Manulife has updated its global brand, complete with a refreshed logo and visual identity that represents the company’s transformation into a digital, customer-centric market leader. The updates reflect the company’s focus on simplifying …

READ MORE →
AdvertisingIndustry TrendsNovember 2018 Issue

The Big Shift: The old brand-building model is dead

The Big Shift: The old brand-building model is dead. A next generation planning model must start with what the customer wants: and that will take a big shift to get right By Stephen Shaw “Because I think it may be of some help to you in putting through our recommendation for …

READ MORE →
AdvertisingIndustry News

MDC promotes Linder to global CMO

Ryan Linder to lead MDC’s growth strategy TORONTO—-MDC Partners Inc. announced Ryan Linder has been promoted to Executive Vice President, Global Chief Marketing Officer, effective immediately. Linder, charged with overseeing marketing and business development across the MDC Partners network, takes on the expanded role as part of an intensified global …

READ MORE →
AdvertisingIndustry News

comScore to change Canadian leadership team as Bernie steps down

Bryan Segal to head comScore Canada as Brent Bernie to step down at end of year TORONTO–comScore, a major partner for planning, transacting and evaluating media across platforms, announced leadership changes to its Canada team. After 18 years in the digital measurement business, Brent Bernie, general manager of comScore Canada, …

READ MORE →