Are You Brainstorming Your Marketing Innovations?
Brainstorming can be a great way to drive innovation in your business if you prepare for it properly. A session that falls flat can be a frustrating waste of time. Brainstorming often gets a bad reputation because sessions sometimes generate humdrum ideas and tend to be dominated by higher-ranking or …
Achievers announces new Employee Experience Platform to increase belonging at work
TORONTO, ON — Achievers, the progressive choice for employee voice and recognition solutions, announced a new Achievers Employee Experience Platform — a connected ecosystem of products and integrations that power a relevant and agile employee experience strategy — at its annual user conference, Achievers Customer Experience (ACE). For today’s workforce, the employee …
Function Point Introduces a Powerful Built-in Proofing Tool for Creatives
Proofing provides a seamless all-in-one digital review and approval process for creative agencies and their clients VANCOUVER, BC–Function Point, an all-in-one management software solution for creative agencies, launches Proofing, its latest product offering. Proofing elevates collaboration, accelerates turnaround times, and reduces creative burnout by allowing clients to review creative material, …
ICA LAUNCHES CREATIVE POWER LIST
Boosting transparency, celebrating creativity in Canada’s agency sector TORONTO, ON– The ICA is launching a transparent ranking system of agency creativity in Canada based on the awards that matter. Called Creative Power List, the new rankings are designed to help Canada’s agencies focus on the national and international awards that will deliver the greatest …
Customer Support Needs Video Too
By Sean Gordon The constantly shifting pace of communication requires companies to regularly explore new and creative ways of transforming their customer service experience. Using video is an absolute must in delivering the kind of service, including support, that customers will latch onto and continue coming back for. Fortunately, it’s …
And the Effie Canada Winners Are….
The Effie Brings Canadian Communications Marketing to a Bigger, Better, Global Stage By Scott Knox, President and CEO, the Institute of Communications Agencies (ICA) Beginning in 1993, the best work of Canadian marketing and communications agencies was traditionally celebrated through the Cassie awards. While these awards certainly put a spotlight …
Turning a mistake into success
By Todd Grossman What happens when a pricing error has the potential to become a PR nightmare? Hong Kong Airlines (HKA) had to find a fast answer to this question last August when online bargain-hunters noticed an astoundingly low price for one of its transpacific flights: too low, in fact, …
Successful product placement in online mobile games
By Neale Orinick Integrating real life products into free-to-play online mobile games can be mutually beneficial for brands and developers. Case in point is Nordcurrent: a Lithuania-based international publisher and developer of free-to-play and casual games for smartphones and tablets. In late 2017 Nordcurrent formed a partnership with Coca-Cola, placing …
Home, now more than ever, for the call centres
By Brendan Read Direct marketers looking for ways to cut call centre costs and improve performance may find the answer is right at home, with home-based call centre agents as in-house employees or outsourced. I wrote that opening sentence in “Home for the call centres” published in the August 2005 …
Why and when to use AI-based marketing modelling
By Richard Boire The concept of artificial intelligence (AI) is the sort of thing that sets imaginations ablaze. To the general public, AI evokes images of everything from automated contact centres to advanced robots intent on global domination. It sounds futuristic, but to experienced analytics practitioners in marketing—and direct marketing …