April 2018 IssueExcellent Execution

Ensuring the connections with your customers

By Ken Zrobok When many Canadians think of disasters they look at the horrific events that occur in other countries. But Canada is also vulnerable to damage and destruction caused by nature and by people.     According to the Canadian Disaster Database, the following disasters occurred in a span …

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Excellent Execution

Marketing in a world of fragmented media

Five ways data analytics companies and ad agencies can work together to connect with consumers Two decades ago, the notion of targeting messages across media channels using analytics was a marketer’s dream. But the cost of execution outweighed the return on investment. Advances in technology now make this a relatively …

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Excellent ExecutionIntegrated Payments

Integrated payments are changing business operations and the customer experience

In a world where customer needs are rapidly evolving, how will your organization remain accessible and relevant? One area not to overlook is how a business accepts payments. The successful operation of a business requires multiple systems to keep the back office organized, your front line humming and customers happy. …

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Excellent ExecutionIntegrated Payments

Integrated payments are changing business operations and the customer experience

In a world where customer needs are rapidly evolving, how will your organization remain accessible and relevant? One area not to overlook is how a business accepts payments. The successful operation of a business requires multiple systems to keep the back office organized, your front line humming and customers happy. …

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Excellent Execution

The great data debate: Individual versus geodemographic

Why your customer data may not be enough   As an industry veteran committed to helping organizations leverage data to make better decisions, I am often reminded of the great Yogi Berra’s comment “It’s déjà vu all over again” when I hear marketers debate the benefits of individual versus geodemographic …

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Data SecurityExcellent Execution

Data governance: Priority in a data-driven world

Creating a roadmap to protect and manage vital data assets As organizations continue to embrace the benefits of leveraging data both big and small, data governance as a strategic business program has never been more important. A solid data governance policy not only mitigates the risks associated with data mismanagement …

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Excellent ExecutionRetail

Embracing omnichannel retail with cloud-based POS systems

A dramatic shift in shopping and retail is happening in the U.S., Canada and other countries. Driven by technological advances, the changes include consumers’ rising use of smartphones, the growth of online shopping and the emergence of new payment types like EMV cards and Apple Pay. Recent trends confirm the …

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Email MarketingExcellent Execution

Subscriber engagement: The new key to reaching the inbox

  Loyal, engaged customers are the lifeblood of any business—the repeat buyers, the brand enthusiasts, the unpaid spokespeople for your company. But there’s another important benefit to having loyal customers, beyond the steady stream of revenue they provide. They can also help to ensure that your email messages reach the …

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Excellent ExecutionMobile Marketing

Two tweaks that will win mobile consumers

The buyer’s journey has become quite complicated as consumers jump from device to device throughout the day. Marketers are looking for new ways to reach consumers where they are—mobile or desktop—and for more opportunities to engage. In an effort to reach consumers where they are, marketers build a complex mix …

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Excellent ExecutionLettershopMailing Logistics

“I wish I’d known that before!” How engaging your mail service provider can help you save big

Those of us that work with Canada Post products on a daily basis are acutely aware of how some people spend far more on postage than they need to and/or do not take advantage of opportunities that could boost sales. As most mail service providers can tell you, it is …

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