Excellent Execution

A dramatic shift in shopping and retail is happening in the U.S., Canada and other countries. Driven by technological advances, the changes include consumers’ rising use of smartphones, the growth of online shopping and the emergence of new payment types like EMV cards and Apple Pay. Recent trends confirm the …

  Loyal, engaged customers are the lifeblood of any business—the repeat buyers, the brand enthusiasts, the unpaid spokespeople for your company. But there’s another important benefit to having loyal customers, beyond the steady stream of revenue they provide. They can also help to ensure that your email messages reach the …

The buyer’s journey has become quite complicated as consumers jump from device to device throughout the day. Marketers are looking for new ways to reach consumers where they are—mobile or desktop—and for more opportunities to engage. In an effort to reach consumers where they are, marketers build a complex mix …

Those of us that work with Canada Post products on a daily basis are acutely aware of how some people spend far more on postage than they need to and/or do not take advantage of opportunities that could boost sales. As most mail service providers can tell you, it is …

  The way Canadians shop is changing. Now, more than ever, Canadians are choosing their phones and tablets to go online rather than their computers and the scales are tipping toward a higher volume of online transactions in the retail space. According to a Moneris prediction, by 2030, only 10% …