comScore to change Canadian leadership team as Bernie steps down
Bryan Segal to head comScore Canada as Brent Bernie to step down at end of year TORONTO–comScore, a major partner for planning, transacting and evaluating media across platforms, announced leadership changes to its Canada team. After 18 years in the digital measurement business, Brent Bernie, general manager of comScore Canada, …
Canadian advertising spend expected to grow by 2.3% in 2018, highest year over year growth than any other market
Overall global ad spend to grow by 3.9% in 2018 TORONTO–Leading advertising and digital communications group Dentsu Aegis Network today released its biannual forecasts, pointing to a more positive 2018 for global advertising expenditure than previously expected soy, tomatoes etc., because these components replaced byfor a better recovery, but it …
What personality is that billboard?
Clear Channel develops game-changing approach to selling outside ad space Imagine you’re a media buyer for a clothing store chain and you’re looking to buy outdoor advertising space in downtown Ottawa. You could take the easy route and turn to the usual suspects: well-known neighbourhoods like Sparks Street or around …
Cossette announces the launch of Cossette Health
TORONTO — Cossette is proud to announce the launch of Cossette Health, a new practice focusing on the healthcare sector. Cossette Health will deliver on three pillars of service to the healthcare industry: an integrated communications practice within Cossette; an accelerator for innovation with client partners; and a startup incubator, building …
Native Ads Inc. announces $4M in funding to develop its premium native advertising platform
PRESS RELEASE: VANCOUVER — Native advertising startup Native Ads Inc. today announced $4M in funding from a number of investors, including Beijing Genuine Network Media Technology Ltd. The funding is earmarked to further develop Titan, a platform that enables companies to automate, manage, and promote their sponsored native content campaigns. “Titan allows …
Global adspend to accelerate in 2016 despite economic headwinds
The global ad market is on course for 4.6% growth this year, up from 3.9% growth last year, according to ZenithOptimedia’s new Advertising Expenditure Forecasts, published today. Global advertising expenditure will total US$579bn in 2016, and will exceed US$600bn in 2017, reaching US$603bn by the end of the year. The global economy faces …