Top Canadian Athletes Highlight Where Greatness Begins in New Canada Games Campaign
Andre De Grasse, Marie-Philip Poulin and Katarina Roxon spark greatness in next generation of Canadian champions and leaders OTTAWA, ON–As we mark 500 days before the next Canada Games, the Canada Games Council (CGC) unveiled a bold, new marketing campaign featuring legendary champions who count the Canada Games as a …
GO Hits a Home Run with Jays Fans in Latest Ad Campaign
TORONTO, ON–GO Transit teams up with Toronto Blue Jays fans to help create their latest ads, promoting the bond between GO Transit and the Toronto Blue Jays. Last month, GO Transit invited Blue Jays fans to step up to the plate and share their “GO Jays” signs, with the promise …
Bumble campaign shows kindness is most important quality in potential partner
Bumble Launches New Kindness Campaign with Actor Adam DiMarco TORONTO, ON–Bumble, the women-first dating and social networking app, launched a global campaign titled Kindness is Sexy featuring new content with Canadian actor Adam DiMarco. The partnership comes at a time when nationwide, singles are more focused on kindness as a …
Comment: Nostalgia Might Not Be Enough For A Zellers Reboot
By Richard Schenker As a former management executive of HBC during Zeller’s heyday, I will be watching the reboot of Zellers this Thursday with much excitement and fanfare. I suspect that there will be much interest by shoppers to check out this new incarnation of the brand. However, like several …
Elevate Media Group takes LGBTQ2+ marketing in Canada to new heights
TORONTO, ON–Elevate Media Group is helping brands and the communities they serve through authentic marketing grounded in purpose, with a focus on the LGBTQ2+ community. The rebranded agency has a new name, brand identity and website reflecting its position as an industry leader in marketing to diverse audiences. With nearly …
Zenith ‘Reimagining ROI’ for brands of tomorrow, new leadership, new focus
Renewed mandate puts enhanced focus on first-party data, making Zenith a best-in-class steward ensuring Canadian brands have global access to the right insights TORONTO, ON–Publicis Media unveiled a new mandate for its long-time marquee media agency Zenith to launch the next generation of creative consulting, positioning it as a leader …
2021 U.S. CUSTOMER LOYALTY ENGAGEMENT INDEX
Financial Brands That Earned Triple-A Loyalty Ratings: Discover, PayPal, TurboTax, TD Bank, Chase, American Express, and Vanguard NEW YORK, NY–Customer brand loyalty has survived the impact of the COVID-19 pandemic, which imposed a severe stress test on brands, according to Brand Keys 25th annual 2021 Customer Loyalty Engagement Index® (CLEI). The …
Hockey Canada Announces Partnership with Swiss Chalet
Iconic Canadian brand becomes official restaurant partner, presenting sponsor of Countdown to Puck Drop VAUGHAN, ON–Hockey Canada has introduced Swiss Chalet as a new International Marketing Partner, a four-year agreement that will make it the official restaurant partner of Hockey Canada. The announcement comes ahead of the 2021 IIHF World …
Pioneer brand helps Canadian farmers ‘Bust Through” with spirited new campaign
By Loralee Orr Canadian farmers have relied on Pioneer brand products for more than 70 years, but like any historic brand with a long legacy in the market, there’s always a risk of becoming stale. When Corteva Agriscience, Canada’s leading pure-play agriculture company, tasked FleishmanHillard HighRoad (FHR) with developing a …
Flipping the Brand Script
Bend Beauty’s narrative shift during the COVID-19 pandemic By Brooke Stephen In a year that has demanded more honesty and transparency from the businesses we choose to support, consumers want more information about the ethos behind brands. Communicating your brand purpose has therefore become more important than ever before. Creating …