GoJava Rebrands, Launches theGoodGrocer.ca

TORONTO, ON–GoJava has launched the GoodGrocer.ca, the company’s rebranded and updated home grocery delivery service. In March of this year, when the pandemic hit and lockdowns began, GoJava rolled out GoJavaGrocery, a home grocery delivery service. Since then the company has been busy improving the experience and setting a new …

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Canada Still 8th Most Valuable Nation Brand

LONDON, UK–Countries are brands that are extensively marketed. And according to Brand Finance’s Nation Brands 2020 ranking, Canada retains 8th position, with a brand value of USD1.9 trillion, while Germany is the world’s strongest nation brand. Canada, like most countries, saw a decrease in its brand value. It declined by …

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Creating a cult brand

By Chris Kneeland The world’s most significant businesses—known affectionately as “cult brands” given their irrational levels of fan adoration and customer affinity—typically display five key attributes. These companies: 1. Enjoy above-average brand attachment, which is a specific metric measuring audience engagement, more so than awareness or likelihood to refer. People …

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