Diverse senior leadership key to engagement, retention: Canadian Marketing Association

Diversity, equity and inclusion (DEI) initiatives provide clear benefits, but marketing profession still lacks representation at the senior leadership level TORONTO, ON–New research by the Canadian Marketing Association (CMA) shows that marketing organizations and departments with well-diversified senior leadership teams, are less likely to see their employees join the mass …

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71 per cent of Canadians say inflation will impact their travel plans in 2022

A new poll reveals Canadians are eager to travel but rising costs will cause many to change their plans TORONTO, ON–After years of staycationing, Canadians are ready to pack their bags and take off to destinations at home and abroad. Many will be surprised to learn travel funds won’t go …

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Bond Loyalty Report: After Years Behind Masks, Consumers Just Want To “Be Seen”

First post-pandemic analysis of loyalty for consumers and brands reveals opportunities for growth, risks for marketers who don’t create connected experiences Knowing customers = respecting time, sharing values, positive representative experience TORONTO –The Loyalty Report™ 2022 reveals shifting consumer priorities and risks for brands and marketers who don’t stay connected …

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When Looking for Meaningful Purchases, Consumers Prefer Less Expensive Options

TORONTO, ON–New research from York University’s Schulich School of Business shows that consumers tend to prefer less expensive options when they seek to find meaning through the marketplace. The findings are contained in the forthcoming paper, “The Pursuit of Meaning and the Preference for Less Expensive Options”, which will be …

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Nielsen Report: Global Marketers Aren’t Confident in their Audience Data

Nielsen’s Annual Marketing Report Uncovers Only 26 percent of Global Marketers Are Confident Global survey among marketers finds that brands’ top priorities for 2022 are increasing brand awareness, un-siloing measurement, developing personalized strategies, and becoming more purpose-driven TORONTO, ON–Nielsen released its 2022 Annual Marketing Report, and for the first time …

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New Nielsen Study Reveals Who Trusts What in Advertising

Lack of Trust = Lack of Action; Launch of Trust in Advertising Study 2021 TORONTO, ON–Nielsen has launched the results of a global study into trust in advertising, designed to uncover consumer opinions on advertising globally. The study found that trust differs by age, who is in the adverts—with sports personalities …

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Study Reveals Returning Role of Personalized, Omnichannel Conversations

61 percent of Consumers Indicated that Information Being Provided Through the Wrong Communication Channel Leads to Frustration with a Company NEW YORK, NY–Smart Communications, a leading technology company focused on helping businesses engage in more meaningful customer conversations, announced the results of a global survey that uncovers consumer and business …

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Study: Chat Commerce Drives Higher Revenue, Better CX

Clickatell makes it possible for brands and consumers to engage and transact via mobile chat and digital channels with industry-leading communications commerce platforms and solutions REDWOOD CITY, CA–Companies that deploy chat in commerce see higher revenue growth, stronger customer retention, reduced service costs, and increased marketing effectiveness than companies that …

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Report Reveals $US7.6 Billion Decline in Advertising Spend in 2020 Across Canada, U.S., UK, AU, NZ

Digital Media Investment Increased; Q4 Saw Market Recovery with Positive Growth NEW YORK, NY–Standard Media Index (SMI), the world’s leading advertising intelligence company, has released a new Anglo Market Report detailing the impact of COVID-19 on the U.S., UK, Australian, New Zealand, and Canadian advertising markets. With 2020 resulting in …

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CMO Study: Canadian CEO Reveals Benchmarks

250B Marketing Interactions and How 100 C-Suite Executives Really Feel About Marketing Post-COVID VANCOUVER, BC–StrategyBox CEO Aaron Vidas announced a new report benchmarking ad performance from 250B marketing interactions since the start of the COVID-19 pandemic. This, coupled with 100 C-suite executives’ interviews on what they now expect from Marketers, …

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