A truly captive audience gets measured for the first time
TORONTO, ON–A new study shows that ads played in cinemas are virtually unmissable, surpassing all other video platforms. The entire audience not only viewed the ads, but also paid an average of 80 percent active attention to advertising content on the big screen, regardless of ad length. This is part …
44 percent of Toronto Business Leaders Have Never Heard of SEO
TORONTO, ON–Pineapple SEO, an innovative Toronto SEO agency, has unveiled groundbreaking findings from its recent survey on the awareness and utilization of Search Engine Optimization (SEO) among Greater Toronto Area (GTA) business leaders. The 35-day survey, conducted with 100 business leaders from various industries, has illuminated a significant gap in …
Canadian employees cautious, optimistic about adoption of artificial intelligence
MISSISSAUGA, ON–The artificial intelligence (AI) boom across all industries has Canadian employees torn over AI’s role in society: 57 percent hold hope and see AI as beneficial, while 61 percent believe it could be a threat. Six in ten Canadians believe that Canada should invest in AI, not only to …
Three-quarters of Canadians feel more comfortable sharing personal data with businesses if there is transparency: Canadian Marketing Association
Research supports the CMA’s position for Parliament to adopt Bill C-27 with targeted amendments TORONTO, ON–Research from the Canadian Marketing Association (CMA) reveals that three-quarters of Canadians feel more comfortable sharing their personal data with businesses for marketing purposes if there is transparency on how their data is being used …
The top travel trends for 2024, from Aeroplan, TD
TORONTO, ON–The Toronto-Dominion Bank is celebrating a 10-year milestone as the primary credit card issuer for Aeroplan, Canada’s airline loyalty program. The first TD Aeroplan credit cards were issued in January 2014, and have provided more than 1 million Canadians with accelerated Aeroplan point-earning potential, Air Canada travel benefits and …
Strategic Communicators Have More Influence, More Pressure to Drive Business Growth, Report Finds
CHICAGO, IL and TORONTO, ON–Cision, the global leader in consumer and media intelligence, engagement, and communication solutions, today released its 2024 Global Comms Report: Elevating & Evolving in partnership with PRWeek, highlighting the evolving role of strategic communicators as business drivers. Now in its seventh year, the annual report examines …
Average Ransom Payment for Canadian Organizations Jumps to More Than $1 Million,
69 percent of business decision-makers believe that AI technologies have increased the threat level to organizations; 70 percent believe the federal government has a responsibility to do more to help businesses protect themselves against the latest threats. TORONTO , ON–Palo Alto Networks, the global cybersecurity leader, revealed the results of …
Young Canadians are Increasingly Trusting News Broadly Shared on Social Media
In the wake of Bill C-18, Kaiser & Partners’ 2023 data reveals both consumption and trust in news sources varies among generations TORONTO, ON–In its third annual survey on trust and credibility in news sources, Kaiser & Partners, Inc. (K&P) found that Canadians across generations agree that news delivered by …
Media Literacy in the Age of AI
Most (58 percent) Canadians have personally encountered misleading or false online/social media AI info generated over past six months; Majority (71 percent) say governments won’t be able to regulate companies that generate AI content for online/social media use TORONTO, ON—A study released by the Canadian Journalism Foundation (CJF) finds that …
TV streaming trends according to Roku: Opportunities for advertisers to drive reach, engagement, ROI
By Christina Summers The TV streaming landscape is evolving rapidly each day. From the rise in ad-supported TV (AVOD), and the growth in free-ad-supported TV (FAST), to name a few, advertisers and marketers have an opportunity to reach their customers in new and innovative ways. Especially considering that the majority …