Study: Chat Commerce Drives Higher Revenue, Better CX

Clickatell makes it possible for brands and consumers to engage and transact via mobile chat and digital channels with industry-leading communications commerce platforms and solutions REDWOOD CITY, CA–Companies that deploy chat in commerce see higher revenue growth, stronger customer retention, reduced service costs, and increased marketing effectiveness than companies that …

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Report Reveals $US7.6 Billion Decline in Advertising Spend in 2020 Across Canada, U.S., UK, AU, NZ

Digital Media Investment Increased; Q4 Saw Market Recovery with Positive Growth NEW YORK, NY–Standard Media Index (SMI), the world’s leading advertising intelligence company, has released a new Anglo Market Report detailing the impact of COVID-19 on the U.S., UK, Australian, New Zealand, and Canadian advertising markets. With 2020 resulting in …

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CMO Study: Canadian CEO Reveals Benchmarks

250B Marketing Interactions and How 100 C-Suite Executives Really Feel About Marketing Post-COVID VANCOUVER, BC–StrategyBox CEO Aaron Vidas announced a new report benchmarking ad performance from 250B marketing interactions since the start of the COVID-19 pandemic. This, coupled with 100 C-suite executives’ interviews on what they now expect from Marketers, …

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RetailMeNot.ca Surveys Canadians About Their Holiday Shopping Habits This Year

TORONTO, ON–The holidays are almost here, and this year more than ever before, Canadians will be turning to online shopping to ensure they get everything they need for the season. According to a recent survey by RetailMeNot.ca, a J2 Global business within its Ziff Davis division, a third of Canadian …

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Mintel rolls out global system to understand, compare consumers worldwide

TORONTO, ON–Mintel, the expert in what consumers want and why, has launched Mintel Global Consumer – a new innovative research tool allowing brand owners, marketers and suppliers to quickly understand and compare consumer attitudes and behaviours across the world’s 35 leading consumer markets. The bi-annual survey of 35,000 people offers …

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Environics Analytics reveals fourth generation PRIZM lifestyle system

2020 Edition Classifies Canadians into 67 Distinct Lifestyle types TORONTO, ON–Environics Analytics (EA) today announced the launch of the fourth generation of PRIZM, its comprehensive segmentation system widely used by businesses, not-for-profits and government agencies to analyze consumers and markets. The new PRIZM classifies Canadians into 67 distinct lifestyle types …

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Welcome to the Neighbourhood School

Curated data offers insight into 130 Canadian cities, and 10.3 million home addresses in 2,400 neighbourhoods; Invites principals/administrators to share why a school is more than a score Working from the basis that when someone buys a home, they buy a lot more than a place to live, SchoolQ and …

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Transparency, personalization are the next frontiers for online retailers, UPS study suggests

Online shoppers want transparency on fees, control over the delivery process, easy returns and loyalty rewards > 96 per cent of online shoppers have used a marketplace > 56 per cent track the status of deliveries > 36 per cent returned an item in the last three months MISSISSAUGA–A glitzy …

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Four Key Trends Shape Modern Consumer Behavior, According to UM Study

UM’s Global Wave X Remix Culture Study examines Worldwide Consumers NEW YORK–UM, the marketing and media agency network of IPG Mediabrands, today announced the global launch of Remix Culture, the first culturally-focused iteration of its annual Wave X study that tracks social and digital media usage and motivations across 81 …

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Dentsu Aegis Network 2019 ad-spend forecasts slip from $625 billion to $609 billion

Global ad-spend forecasts for 2019 have slipped to 3.6% globally, while Canadian forecasts are on the rise at 5.3% Ad-spend growth is poised for continued acceleration in Canada, with forecasts rising to 5.7% in 2020; Digital continues to power ad spend growth globally and is forecast to grow 11.5% in 2019, …

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