Environics Analytics reveals fourth generation PRIZM lifestyle system

2020 Edition Classifies Canadians into 67 Distinct Lifestyle types TORONTO, ON–Environics Analytics (EA) today announced the launch of the fourth generation of PRIZM, its comprehensive segmentation system widely used by businesses, not-for-profits and government agencies to analyze consumers and markets. The new PRIZM classifies Canadians into 67 distinct lifestyle types …

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Welcome to the Neighbourhood School

Curated data offers insight into 130 Canadian cities, and 10.3 million home addresses in 2,400 neighbourhoods; Invites principals/administrators to share why a school is more than a score Working from the basis that when someone buys a home, they buy a lot more than a place to live, SchoolQ and …

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Transparency, personalization are the next frontiers for online retailers, UPS study suggests

Online shoppers want transparency on fees, control over the delivery process, easy returns and loyalty rewards > 96 per cent of online shoppers have used a marketplace > 56 per cent track the status of deliveries > 36 per cent returned an item in the last three months MISSISSAUGA–A glitzy …

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Four Key Trends Shape Modern Consumer Behavior, According to UM Study

UM’s Global Wave X Remix Culture Study examines Worldwide Consumers NEW YORK–UM, the marketing and media agency network of IPG Mediabrands, today announced the global launch of Remix Culture, the first culturally-focused iteration of its annual Wave X study that tracks social and digital media usage and motivations across 81 …

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Dentsu Aegis Network 2019 ad-spend forecasts slip from $625 billion to $609 billion

Global ad-spend forecasts for 2019 have slipped to 3.6% globally, while Canadian forecasts are on the rise at 5.3% Ad-spend growth is poised for continued acceleration in Canada, with forecasts rising to 5.7% in 2020; Digital continues to power ad spend growth globally and is forecast to grow 11.5% in 2019, …

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Research That Doesn’t Sit On The Shelf

Using consumer insights to market shopping centres By Emily Anderson Think back to the shopping centres you experienced as a kid. Chances are those centres look much different today. Storefronts have changed, the video arcades have vanished, and clean, bright modern walkways have replaced the dark earth-tone hallways. Today, stores …

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Insights Association comes to Canada

Fills a void left by the structure of MRIA The Insights Association (www.insightsassociation.org/be-a-member/canada ) has formally been expanded to Canada to foster market research innovation, quality and professionalism. According to an industry insider, Wayne Percy, the Insights Association – Canada has launched three new Canadian initiatives. 1. A Canadian Advisory …

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First-of-its-kind technology created to help brands understand full impact of campaigns

World’s first cross-media measurement tool for informing a brand’s overall marketing effectiveness TORONTO–Now in market is Mass Minority’s Brand Attraction Monitor (BAM), a first-of-its-kind technology that was created to help brands understand the full impact of campaign’ effectiveness across a brand’s whole ecosystem in near real time. With this information, …

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Survey: 85 Per Cent of Creative Managers in Canada Say Their Companies Are Transparent About Pay

Increased productivity is the biggest benefit, according to employers Most advertising and marketing managers feel comfortable sharing salary information with colleagues and contacts outside their organization Companies and employees in the Canadian creative industry are opening up about compensation, new research from staffing firm The Creative Group shows. More than …

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Tim Hortons nips back into annual Top 10 Most Influential Brands in Canada; Google #1

Google retains top spot for seventh year, rankings shift, and Tim Horton re-enters Top 10 Toronto–The Association of Canadian Advertisers (ACA) and Ipsos, in partnership with Publicis unveiled today the Ipsos Most Influential Brands in Canada – a comprehensive study measuring and ranking today’s brands in Canada and the world …

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