Three-quarters of Canadians feel more comfortable sharing personal data with businesses if there is transparency: Canadian Marketing Association

Research supports the CMA’s position for Parliament to adopt Bill C-27 with targeted amendments TORONTO, ON–Research from the Canadian Marketing Association (CMA) reveals that three-quarters of Canadians feel more comfortable sharing their personal data with businesses for marketing purposes if there is transparency on how their data is being used …

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The top travel trends for 2024, from Aeroplan, TD

TORONTO, ON–The Toronto-Dominion Bank is celebrating a 10-year milestone as the primary credit card issuer for Aeroplan, Canada’s airline loyalty program. The first TD Aeroplan credit cards were issued in January 2014, and have provided more than 1 million Canadians with accelerated Aeroplan point-earning potential, Air Canada travel benefits and …

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Strategic Communicators Have More Influence, More Pressure to Drive Business Growth, Report Finds

CHICAGO, IL and TORONTO, ON–Cision, the global leader in consumer and media intelligence, engagement, and communication solutions, today released its 2024 Global Comms Report: Elevating & Evolving in partnership with PRWeek, highlighting the evolving role of strategic communicators as business drivers. Now in its seventh year, the annual report examines …

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Average Ransom Payment for Canadian Organizations Jumps to More Than $1 Million,

69 percent of business decision-makers believe that AI technologies have increased the threat level to organizations; 70 percent believe the federal government has a responsibility to do more to help businesses protect themselves against the latest threats. TORONTO , ON–Palo Alto Networks, the global cybersecurity leader, revealed the results of …

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Young Canadians are Increasingly Trusting News Broadly Shared on Social Media

In the wake of Bill C-18, Kaiser & Partners’ 2023 data reveals both consumption and trust in news sources varies among generations TORONTO, ON–In its third annual survey on trust and credibility in news sources, Kaiser & Partners, Inc. (K&P) found that Canadians across generations agree that news delivered by …

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Media Literacy in the Age of AI

Most (58 percent) Canadians have personally encountered misleading or false online/social media AI info generated over past six months; Majority (71 percent) say governments won’t be able to regulate companies that generate AI content for online/social media use TORONTO, ON—A study released by the Canadian Journalism Foundation (CJF) finds that …

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TV streaming trends according to Roku: Opportunities for advertisers to drive reach, engagement, ROI

By Christina Summers The TV streaming landscape is evolving rapidly each day. From the rise in ad-supported TV (AVOD), and the growth in free-ad-supported TV (FAST), to name a few, advertisers and marketers have an opportunity to reach their customers in new and innovative ways. Especially considering that the majority …

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Canadian technology leaders plan to invest heavily in major emerging technologies: KPMG

Technology is poised to reshape the business world by 2024 despite near-term recessionary concerns and a global talent crisis TORONTO,  ON–Most of Canada’s biggest organizations are turning to major emerging technologies to enhance their products and services, drive operational agility and efficiency, defend market share, and win new business, according …

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Diverse senior leadership key to engagement, retention: Canadian Marketing Association

Diversity, equity and inclusion (DEI) initiatives provide clear benefits, but marketing profession still lacks representation at the senior leadership level TORONTO, ON–New research by the Canadian Marketing Association (CMA) shows that marketing organizations and departments with well-diversified senior leadership teams, are less likely to see their employees join the mass …

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71 per cent of Canadians say inflation will impact their travel plans in 2022

A new poll reveals Canadians are eager to travel but rising costs will cause many to change their plans TORONTO, ON–After years of staycationing, Canadians are ready to pack their bags and take off to destinations at home and abroad. Many will be surprised to learn travel funds won’t go …

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