DigitalIndustry TrendsMarketing Research

Digital Reverting to Direct? ‘Outcome-Driven Media’ Surges as Digital Media Results More Difficult

New Survey Reveals Majority of North American Marketers Plan Increase in ‘Outcome-Driven Media’ as Evaluating Effectiveness of Digital Media Investments Becomes More Difficult Over the Past Five Years Findings show large majority of digital marketers are using at least one custom KPI easily linking digital media spend with measurable business …

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Industry NewsMarketing Research

MEC, Canadian Tire & other top brands use corporate responsibility to build emotional connections

Evolution of corporate responsibility creates new expectations for companies’ impact on society Canadian companies that live their brand purpose every day are few and far between, but the ones that do are earning stellar reputations for corporate responsibility (CR), according to a new survey from the Reputation Institute, in partnership …

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Marketing ResearchOperations and Logistics

Momentum builds for Canadian Research Insights Council, new industry association

Interim board announces organization’s name; takes concrete steps to formalize TORONTO, October 15, 2018—Momentum continues to build for the Canadian Research Insights Council (“CRIC”), the new industry association established to represent market and survey research agencies and industry partners. Since its inaugural meeting on August 30, members of the Interim Board have …

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