Touché! and VIA Rail Canada redesign their media buying strategy

The results of the Love the Way campaign show that investing locally can pay off MONTRÉAL, QC–The Canadian media scene may be reaching a turning point, but VIA Rail Canada (VIA Rail) and media agency Touché! have demonstrated that investing in local media can still yield excellent results, all while …

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Effie Canada introduces trophy holder for ELOC winners (it’s like an EGOT only different)

TORONTO, ON–The entertainment world has the EGOT, the ultimate four-part awards show accomplishment of an Emmy, Grammy, Oscar and Tony. Well, now the Canadian ad industry has the ELOC: Effie, Lion, One Show, and Clio trophy. Any agency winning all four in one year will get a special commemorative trophy …

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ICA calls for billable rate cards to be ripped-up as agency payment terms harden

Rate card discount practice works against agencies TORONTO, ON –The billable rate card continues to dominate Canadian advertising, with variable fees based on time billed in use at 79.4% of agencies, according to the new Agency Progressive Pricing Report from the Institute of Communication Agencies (ICA). Read the Report Agencies …

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OnDeck Canada Launches Groundbreaking National Marketing Campaign

Powered by Small Business Insights, leading online lender seeks to evolve financing for small businesses MONTRÉAL–OnDeck Canada, a leader in online lending to small businesses (SMBs) in Canada, today announced the launch of a groundbreaking national marketing campaign powered by coast-to-coast SMB research, to highlight the reality of business owners’ …

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New Registry Requirements for Political Ads on Online Platforms

Digital landscape changing the rules GATINEAU, QC–Elections Canada is issuing guidance regarding political ads during pre-election and election periods. The goal of this new document is to help online platforms and advertisers comply with transparency requirements in accordance with recent changes to the Canada Elections Act (the Act) that will …

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Michael Beckerman Named President, CEO of MKTG Canada

MKTG Canada, part of the Dentsu Aegis Network, delivers sponsorship consulting and live branded experiences across the world of sports, entertainment, arts and cause TORONTO–MKTG Canada is pleased to announce the appointment of Michael Beckerman as President and CEO of MKTG Canada effective May 1, 2019. Michael brings more than …

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Air Canada’s Award-Winning North America Business Class Featured in New Multi-Media Advertising Campaign

MONTREAL–Air Canada today launched an expansive multi-media advertising campaign to showcase for customers the industry leading attributes and benefits of its award-winning, North America Business Class service and its commitment to customer service excellence. The campaign is set to run until June 2, including a three-week television component starting today …

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Loblaw trials digital advertising service that rewards customers

“Imagine if every Canadian was rewarded for every ad they saw online.” BRAMPTON–Loblaw Companies announced the trial launch of a new service that harnesses the power of its PC Optimum loyalty program to provide customers with more relevant advertising and reward them for the simple act of seeing those ads …

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Making your brand voice heard

By David Ciccarelli In the new audio age that is upon us, are you ready for what the (near) future of voice-first technology has to offer? Given that by 2020, it’s projected that 30% of all web browsing will be done without the use of a screen1, the answer should …

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How AI benefits advertising

By Sebastien Filion Artificial intelligence (AI) is quickly becoming a mainstay in numerous industries globally, enabling more efficient manufacturing, safer transportation and faster problem-solving and data processing. While these practical applications are actively seen almost daily, AI is also being applied in ways we don’t see at first glance, namely …

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