DigitalExperiential MarketingMarketing AutomationMobile MarketingSocial Media

Top five marketing skills in demand in 2017

Here is a look at the top five jobs and skills that will be in high demand in the ever-evolving marketing industry in 2017: Paid social Mobile browsing is on the rise. Most consumers are using their smartphones for messaging, email and social media; therefore, a lot of companies are …

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Social Media

Are your social media accounts really engaging customers?

Using social media to promote, advertise and engage customers is vital for online businesses. People are now using social media platforms to communicate directly with brands—whether that’s saying how awesome they are or complaining about a service or product. Online businesses now have staff dedicated to keeping social media accounts …

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Engagement & AnalyticsSocial Media

B2B social media: More than just likes

Social media marketing is potentially more transformative for B2B than for B2C. What started as an experiment for marketing teams has increasingly become an integral part of marketing and sales strategy for B2C. Now B2B companies are increasingly using the popular social platforms as well. Why? B2B marketing tends to …

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Industry NewsSocial Media

New study: only half of Canada’s Top 100 CEOs are on social media

Signal Social CEO Index finds just 1 in 14 CEOs are using Twitter to communicate TORONTO — Signal Leadership Communication Inc. (SLC), a social public relations firm for executives and companies dealing with digital disruption, today released the results of a new study of how leading Canadian chief executives are using – and …

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Industry NewsSocial Media

Five tips for engaging Millennials with social media marketing

The Millennial generation, which includes those born between 1980 and 2000, has proven to be a tricky group to cater to when it comes to marketing. Having experienced a landmark shift from old to new technology between both centuries, a dichotomy unique to their generation, Millennials have been the subject …

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Operations and LogisticsSocial Media

Interactive marketing: The future of marketing communication models

One message does not fit all     We have witnessed a dramatic change in the way marketing communications have shifted from the mass communication strategies of the recent past to one-to-one communication models brought about by the emergence of social media. As a result of these shifts, brands and …

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Social MediaTargeting and Acquisition

Doing social media right

Social media has had a large impact on direct marketing strategies. As companies began to recognize the importance of social media as a communications tool and saw the data and hypertargeting abilities that come with it, marketing roles started to change. Many entry-level marketing roles now consist solely of social …

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Engagement & AnalyticsSocial Media

Five reasons your business needs an online community, not a LinkedIn group

It’s time to move to a platform that actually benefits your members I love LinkedIn for career networking but it’s a terrible platform for a community. Activity in a LinkedIn group tends to follow the traditional 90-9-1 participation model seen on other social networks: 90 percent lurker, nine percent contributor, …

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FundraisingSocial Media

Blackbaud acquires Attentive.ly

Plans to integrate social marketing capabilities into portfolio to increase value for customers and accelerate delivery of next generation cloud solutions Charleston, S.C. — Blackbaud, the leading provider of software and services for the global philanthropic community, today announced it has acquired Attentive.ly, a company that allows organizations to conduct social …

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DigitalOperations and LogisticsSocial Media

How FUSE retooled for the tech, digital, social and XM era

FUSE is not the agency we were when we started out 13 years ago. Today we’re all about data and insights that drive both conversation and conversion for top Canadian brands. And while we work in any medium; our love of technology and innovations leads us to focus in digital, …

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