Engagement Labs Announces Multi-Year Renewal with media, agency

Leading Global Media and Advertising Agency Client Renews TotalSocial Three-Year Contract TORONTO, ON–Engagement Labs Inc. has secured a three-year renewal with a leading media agency. The deal is valued at CAD $430,000 with a 2.5 percent increase on the second and third years of the contract. TotalSocial has become an …

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RYU Apparel Partners with BEI on Branding, Placement

VANCOUVER, BC–RYU Apparel has begun its partnership with Branded Entertainment Inc. (BEI) for branding and clothing placement in BEI’s new flagship series The Count. RYU Apparel’s CEO, Cesare Fazari said this move aligns the company with a host of potential marketing affiliates and platform partners including, but not limited to, …

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TikTok Launches First-Ever Canadian Ads

TORONTO, ON–TikTok has launched its first-ever ad campaign in Canada, “It Starts on TikTok,” which celebrates diversity, trends, stories, conversations and more that are born and celebrated on TikTok and explode in popularity, delivering cultural and social impact on and off-platform. This multi-channel campaigns span social, digital media, out-of-home, and linear TV …

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Influencer marketing: businesses and influencers must be transparent when advertising on social media

Consumers must be able to easily recognize when social media content is actually an advertisement GATINEAU, QC–The Competition Bureau sent letters to close to one hundred brands and marketing agencies involved in influencer marketing in Canada, advising that they review their marketing practices to ensure they comply with the law. …

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Insights: Redefining the Customer Relationship through Social Media

by Brian Lindley, Business Development Director, HGS Europe CHICAGO–It’s only been over the past few years that brands have started to pay close attention to customer activity on social media. It took a combination of the smart phone and a few popular social networks, such as Facebook and Twitter, for …

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How “Dad-Bloggers” bring direction change to marketing

The “Social Media Influencers” include an overlooked segment: Dads by James Smith The self-titled ‘Social Media Influencers’ have created their own generational niche. For the most part, they’re attractive young women, who have honed the art of looking slightly away from the camera and having an incredible time. While they …

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Status update: Executives rank Facebook first 

Survey reveals preferred social media platforms among creative managers and workers TORONTO, Sept. 5, 2017 /CNW/ – Whether for business or pleasure, Facebook reigns supreme among managers and employees, according to new research from staffing firm The Creative Group. When asked which social media platform they would choose if limited …

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Top five marketing skills in demand in 2017

Here is a look at the top five jobs and skills that will be in high demand in the ever-evolving marketing industry in 2017: Paid social Mobile browsing is on the rise. Most consumers are using their smartphones for messaging, email and social media; therefore, a lot of companies are …

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Are your social media accounts really engaging customers?

Using social media to promote, advertise and engage customers is vital for online businesses. People are now using social media platforms to communicate directly with brands—whether that’s saying how awesome they are or complaining about a service or product. Online businesses now have staff dedicated to keeping social media accounts …

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B2B social media: More than just likes

Social media marketing is potentially more transformative for B2B than for B2C. What started as an experiment for marketing teams has increasingly become an integral part of marketing and sales strategy for B2C. Now B2B companies are increasingly using the popular social platforms as well. Why? B2B marketing tends to …

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