Why audio watermarking is set to transform the way brands build and measure audience engagement
Advertising through broadcast media has historically been the most effective means of delivering advertising messages to the greatest possible number of consumers. The goal of all marketers is achieving action from the consumer, but the formula for measuring results of mass media advertising is a simple model of estimated audiences …
YO! Sushi rolls out new restaurant technology with NCR
Proven NCR cloud and hardware solutions are enabling growth and increasing profitability for popular international Japanese fast food restaurant brand London, U.K. — YO! Sushi, the UK’s wildly popular international Japanese fast food restaurant brand, has completed the roll out of a new restaurant technology solution with NCR Corporation, a …
London Drugs to reward members of new LDExtras Loyalty Program with $50,000 worth of dream experiences
RICHMOND, BRITISH COLUMBIA — London Drugs has launched LDExtras, a new loyalty program delivering personalized rewards and experiences to London Drugs customers. As part of the launch, the Canadian retailer is now giving new members a taste of the LDExtras experiential rewards by surprising five lucky winners with their choice of …
Q&A with Adele Sweetwood, author of The Analytical Marketer
Q&A with Adele Sweetwood, author of The Analytical Marketer Adele Sweetwood is senior vice president of global marketing and shared services at SAS and author of The Analytical Marketer: How to Transform Your Marketing Organization (HBR Press, 2016). We asked her about her new book and what it means to …
Environics Analytics establishes strategic alliance with Cleanlist
Agreement provides marketing analytics leader with offerings from Canada’s leader in data hygiene and custom contact products and services Toronto — Environics Analytics (EA) announced today that it has entered into a strategic alliance agreement with Cleanlist, the London, ON-based provider of data hygiene and business and consumer contact data. The …
St. Joseph Communications releases their “2017 Print In A Digital World” trend report
TORONTO — Today, St. Joseph Communications is proud to announce the release of their “2017 Print in a Digital World” trend report. The third installment of this successful series identifies major trends transforming our omnichannel multiverse and how Marketers can leverage the identified examples to mix, match and marry the exciting world …
Fathom launches enterprise product and platform
Fathom’s high accuracy scalable technology redefines BLE location, context and intelligence VANCOUVER, BC and LONDON, UNITED KINGDOM — Today Fathom introduces its suite of products to the public. Fathom — a hardware and cloud-based software system — has been designed to redefine the beacon and IoT space. Fathom delivers a wide …
Mastercard and BMO make fingerprint and ‘selfie’ payment technology a reality in North America
New biometric app for commercial use available in the U.S. and Canada LAS VEGAS – Mastercard today announced the North American rollout Identity Check Mobile, a new payment technology application that uses biometrics, including fingerprint and facial recognition, to verify a cardholder’s identity and simplify online shopping. BMO Financial Group (BMO) …
30% of Canadian consumers report decreased dependence on their bank
Two-thirds report insufficient knowledge of financial products available to them, according to EY TORONTO –– Nearly one-third of Canadian consumers say they’re less dependent on their bank their primary financial services provider, according to EY’s2016 Consumer Banking Survey, which polled over 2,000 consumers in Canada. “The results of our survey show a …
Aimia partners with SuperValu, Ireland’s leading grocery retailer, to relaunch Real Rewards Program
LONDON — Aimia Inc., the data-driven marketing and loyalty analytics company, has signed a multi-year contract with Musgrave, owner of SuperValu, Ireland’s leading grocery retailer, to revamp its Real Rewards Program, underpinned by the Aimia Loyalty Platform. Aimia has provided strategic support to SuperValu to help launch Ireland’s first partner program …