VANCOUVER — ResponseTek, a Customer Experience Management (CEM) software provider, announced its strategic partnership with IBM. ResponseTek is the first CEM vendor to join IBM’s Universal Behavior Exchange (UBX), an open exchange ecosystem consisting of IBM partners that enables the sharing of customer data in real-time between certified solutions. ResponseTek’s Listening Platform is pre-integrated with UBX and allows end clients to utilize a wide range of downstream marketing-specific solutions.

With the ResponseTek and UBX integration, the two companies are providing a powerful gateway for Marketing professionals to access dynamic, real-time customer experience (CX) data that feeds directly into the IBM Marketing Cloud to drive compelling, transactional marketing campaigns. The integration automates repetitive and time-consuming data mining and validation tasks required to integrate CX data into campaign distribution lists. Clients can engage in relevant, two-way dialogue with both their detractors and promoters, and reap the benefits of improving service recovery, retention, and upsell revenue.

Syed Hasan, Chief Executive Officer at ResponseTek said, “Working with IBM UBX, ResponseTek is changing the definition of Customer Experience Management from a sole focus on customer retention into systems that drive customer acquisition and upsell as well. We believe that the large volume of real-time customer feedback data which ResponseTek collects for its clients should be used to personalize marketing campaigns powered by solutions such as those in the IBM Marketing Cloud. We are bringing the world of customer experience and marketing automation together seamlessly to drive customer loyalty, retention, and engagement.”

To learn more about the ResponseTek and IBM UBX partnership, visit the ResponseTek webpage here or the IBM partner page here.

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