Mogo expands marketing of its digital financial products to more provinces
Increases product offering in five provinces, making full product suite available to more than 20 million Canadians VANCOUVER–Mogo Finance Technology Inc., one of Canada’s most aggressive and prolific financial technology marketers, is at it again. The firm that helps Canadians get in control of their finances through innovative products has …
New analytics tool targets business travel performance
Solution goes beyond classic dashboard to help tell story of travel program performance Egencia has a new enhanced data visualization and analytics platform to help companies bring their travel program story to life. Travel managers can explore data visually, discover hidden insights, identify new sources of savings and optimize spend …
Canada Post goes drive-thru as they open first of new concept stores
Canada Post concept stores aim to redefine post office “of tomorrow” Canada Post’s vision of the future services are taking physical shape in the form of a new concept store that now has three live, working locations in Richmond Hill, Edmonton and Vancouver. The firm’s strategy of investing in innovative …
Infogroup Hires Former Yahoo Marketing Executive Tony Marlow as Chief Marketing Officer
Marketing and digital media veteran to build out company’s marketing strategy through next stage growth NEW YORK–Infogroup, a leading provider of data and multichannel marketing solutions, today announced Tony Marlow has been appointed chief marketing officer. Marlow is based in New York and reports directly to Michael Iaccarino, chairman and …
Visier names Christy Marble to Chief Marketing Officer
Former SAP Concur Chief Marketing Officer joins Visier’s executive team, advancing fast-paced growth of the leading applied business analytics provider VANCOUVER–Visier, the recognized leader in people analytics and planning, today welcomed Christy Marble as Chief Marketing Officer. Christy joins the company as it broadens its focus to serve new markets …
AIMIA rejects bid; Quarterly report shows progress, Rabe says
Aimia Rejects Bid by Air Canada, TD, CIBC and Visa Canada Consortium for Aeroplan Program TORONTO–Air Canada, The Toronto-Dominion Bank, Canadian Imperial Bank of Commerce, and Visa Canada Corporation announced that Aimia Inc. has rejected their proposal to acquire its Aeroplan loyalty business disclosed on July 25, 2018. The parties …
Porter becomes surprise partner of Aeroplan
TORONTO–Porter Airlines and Aimia Inc. threw the loyalty market into a spin by making the surprise announcement of a comprehensive partnership designating Porter as a preferred Canadian airline to issue Aeroplan Miles on Porter routes effective July 2020. Porter will also become a redemption partner, as of the effective time …
Six Canadian innovators to lead roundtable discussions on digital, data innovation
OTTAWA–New technology has transformed the way we access information, shop, live, socialize and work. On June 19, the Government of Canada launched a national consultation on digital and data transformation. The Canada-wide consultation will help the government understand how Canadians want to drive innovation in a data economy, prepare for …
Home, now more than ever, for the call centres
By Brendan Read Direct marketers looking for ways to cut call centre costs and improve performance may find the answer is right at home, with home-based call centre agents as in-house employees or outsourced. I wrote that opening sentence in “Home for the call centres” published in the August 2005 …
How a security system supplier maximized its mail marketing programme
Customer segmentation and market sector mapping are key By Jim Green No matter how safe your community is families are always willing to do a little more to get some extra peace of mind. That’s why so many families install alarm systems in their homes, but while they want to …