Canadian advertising spend expected to grow by 2.3% in 2018, highest year over year growth than any other market
Overall global ad spend to grow by 3.9% in 2018 TORONTO–Leading advertising and digital communications group Dentsu Aegis Network today released its biannual forecasts, pointing to a more positive 2018 for global advertising expenditure than previously expected soy, tomatoes etc., because these components replaced byfor a better recovery, but it …
New report suggests a path to postal banking in Canada
MPs to vote on motion to study postal banking next week OTTAWA–A new research report shows how Canadians would benefit from banking and financial services at the post office, and how these services would revitalize Canada Post. The report, “It’s Time for a Postal Bank for Everyone” was prepared by …
Rewards leveraged to encourage healthier living
TORONTO–Today Carrot Rewards announced that Canadians can now earn RBC Rewards points when they invest in their wellness by learning how to live healthier, and by achieving daily step goals with the Carrot Rewards app. “Joining hands with one of our country’s largest banks provides us with a terrific opportunity …
Westjet, RBC form new loyalty program called Ampli
TORONTO–RBC and WestJet announced today they are creating Ampli, a next generation loyalty platform that will deliver unparalleled value to consumers through amplified earning power on a simple and convenient digital solution. Open to all Canadians, Ampli will provide members with merchant offers, flexible rewards and exclusive bonuses. In addition, …
Redtag tags Adobe for customer experience strategy
TORONTO–redtag.ca, one of Canada’s leading retail travel agencies, has been leveraging the power of Adobe to enhance their customer experience. From analytics to artificial intelligence (AI), redtag.ca’s partnership with Adobe has fundamentally allowed the travel agency to enhance their customer experience and digital strategies. “Adobe has supported redtag.ca throughout our …
Improve your Gmail reputation, increase inboxing rates as much as 97 percent
New Yes Lifecycle Marketing analysis unveils deliverability best practices for improving Gmail reputation and inboxing rates CHICAGO–Marketers who improved their Gmail reputation improved their inboxing rate by as much as 97 percent, according to new data from Yes Lifecycle Marketing. The data further unveiled the mailing best practices marketers followed …
Majority of Canadians OK with sharing personal data–Study
Millennials are overwhelmingly comfortable with data-sharing TORONTO–Research released by the Canadian Marketing Association (CMA) reveals that more than three-quarters (76 per cent) of Canadians (in line with the global figure of 77 per cent), are pragmatic or unconcerned about sharing their personal data. This view is even more prevalent among …
Ensuring the connections with your customers
By Ken Zrobok When many Canadians think of disasters they look at the horrific events that occur in other countries. But Canada is also vulnerable to damage and destruction caused by nature and by people. According to the Canadian Disaster Database, the following disasters occurred in a span …
Stephen Thomas adds new clients
Stephen Thomas Ltd (ST) has added four new clients to its rapidly growing national non-profit account roster. DRTV, direct mail, digital donor acquisition and telemarketing are in the mix of fundraising tools being on boarded with them. Amref Health Africa Amref Health Africa (formerly The Flying Doctors of East Africa) …
What’s in the box?
By Janice Dumphie Just the sight of a box on your doorstep brings the anticipation of a surprise and delight opportunity – even if you ordered something yourself and were expecting it to arrive – somehow the arrival of the package itself brings joy. But when you aren’t expecting anything, …