Targeting and Acquisition

A Marketing Optimization Starter Kit

In today’s marketing world, reaching your customers has become increasingly more complicated. You may find that you use multiple sales channels with multiple products, many offerings and all of them priced differently. You likely have a huge pool of prospects to choose from and different creative tactics that you want …

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Data AnalyticsIndustry News

Integration of analytics talent into the organization is key to analytics success, MIT Sloan Management Review & SAS

Study also finds that companies with a data scientist role are twice as likely to have a strategy for prioritizing and measuring analytics projects In new research released today by MIT Sloan Management Review and SAS, managers surveyed around the world report that attracting, rewarding and integrating analytics talent into …

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Data Analytics

SAS® Visual Analytics and SAS® Visual Statistics integrate to help business users and data scientists work in tandem

Tighter integration helps merge self-service data exploration and reporting with advanced analytics New releases from SAS ease the way for business users and data scientists to collaborate. New integration  unites SAS’ popular visual data exploration software, SAS Visual Analytics, with SAS Visual Statistics, a point-and-click application for developing predictive models …

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Industry News

DM Wrap-up: week of April 20

TELUS and CIBC team up to add value to Canadians’ everyday purchases with new credit card Customers can earn and redeem points for TELUS products and services with new CIBC TELUS Rewards Visa card TELUS and CIBC announced the launch of CIBC TELUS Rewards® Visa* card, a new co-branded credit card …

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Digital

Yesmail Study Finds Mobile Email Conversion Rate Jumps 70 Percent Year-over-Year

Report shows significant growth in mobile orders and revenue on smartphones and tablets Mobile email conversion rates jumped 70 percent over the past year as marketers adjusted their strategies to better cater to customers opening messages on smartphones and tablets, according to a new report released today by Yesmail. Driven …

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Digital

Social media is jumping into real time, Adobe Digital Index

Live From The Web, It’s Social Media! Social media is jumping into real time in a big-time way, according to Adobe Digital Index’s (ADI) new “Q1 Digital Advertising Benchmark Report,” which finds consumers are increasingly live-streaming video via social networks. Indeed, competition is keen, with strong adoption of apps that …

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Industry News

DM Wrap-up

MET Fine Printers planning operational expansion MET Fine Printers (MET) today announced its plans to expand its operations through an arrangement with Rhino Print Solutions (Rhino), enabling customers across North America to access a richer selection of print and new media services under the MET brand. The expansion involves select …

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Digital

Influicity celebrates the opening of its LA office with 100 billboards across town  

The fast-growing influencer marketing platform is making its presence known, with billboards across West Hollywood, Sunset, Melrose, and Beverly Hills, following the opening of its LA office in March. Influicity (http://influicity.com) has officially opened its Los Angeles office to be closer to agencies, studios, and other clients who are increasingly …

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DigitalOperations and LogisticsTargeting and Acquisition

gShift Survey Reveals Industry Sentiment and Readiness for Google’s New Mobile-Friendly Algorithm Update

Google’s new mobile-friendly algorithm update, which is expected to prioritize mobile-friendly websites in search results, goes into effect on April 21 and digital marketers have mixed views on whether this change will impact their business. To gauge marketer sentiment and gather opinions on this significant change, gShift conducted a survey …

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Digital

DM Wrap-up: week of April 6

StoryTeller Streamlines User-Generated Content Integration for Easy, Effective Local TV News Presentations  AccuWeather, Inc., the global leader in weather information and digital media, announces the complete integration of user-generated content (UGC) in StoryTeller®. StoryTeller Interactive Touchscreen Solution by AccuWeather is the revolutionary interactive solution for the entire news presentation with new …

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