Aimia appoints new president
Nathaniel Felsher added as President & Chief Strategy Officer TORONTO–Aimia Inc., the data-driven marketing and loyalty analytics company, revealed Nathaniel Felsher as the firm’s new president & chief strategy officer. Reporting directly to CEO, Jeremy Rabe, Nat will assume responsibility for shaping, implementing and communicating Aimia’s strategy and for managing …
How “Dad-Bloggers” bring direction change to marketing
The “Social Media Influencers” include an overlooked segment: Dads by James Smith The self-titled ‘Social Media Influencers’ have created their own generational niche. For the most part, they’re attractive young women, who have honed the art of looking slightly away from the camera and having an incredible time. While they …
Infogroup adds five senior execs, expands digital reach
Data, multichannel marketing solutions and services provider adds five new senior executives Infogroup, a leading provider of data and multichannel marketing solutions which has a strong Canadian presence, expanded its digital services with the hiring of five new executives to grow its digital, data and technology capabilities to accelerate the …
Finalists announced for 2018 Canada Post E-commerce Innovation Awards
Winners will receive up to $100,000 in free shipping and be named one of Canada’s top retailers OTTAWA–Canada Post is excited to announce the 30 retailers from across the nation that have been named finalists for this year’s Canada Post E-commerce Innovation Awards. The finalists range from large traditional retailers that …
Mogo expands marketing of its digital financial products to more provinces
Increases product offering in five provinces, making full product suite available to more than 20 million Canadians VANCOUVER–Mogo Finance Technology Inc., one of Canada’s most aggressive and prolific financial technology marketers, is at it again. The firm that helps Canadians get in control of their finances through innovative products has …
New analytics tool targets business travel performance
Solution goes beyond classic dashboard to help tell story of travel program performance Egencia has a new enhanced data visualization and analytics platform to help companies bring their travel program story to life. Travel managers can explore data visually, discover hidden insights, identify new sources of savings and optimize spend …
Canada Post goes drive-thru as they open first of new concept stores
Canada Post concept stores aim to redefine post office “of tomorrow” Canada Post’s vision of the future services are taking physical shape in the form of a new concept store that now has three live, working locations in Richmond Hill, Edmonton and Vancouver. The firm’s strategy of investing in innovative …
Infogroup Hires Former Yahoo Marketing Executive Tony Marlow as Chief Marketing Officer
Marketing and digital media veteran to build out company’s marketing strategy through next stage growth NEW YORK–Infogroup, a leading provider of data and multichannel marketing solutions, today announced Tony Marlow has been appointed chief marketing officer. Marlow is based in New York and reports directly to Michael Iaccarino, chairman and …
Visier names Christy Marble to Chief Marketing Officer
Former SAP Concur Chief Marketing Officer joins Visier’s executive team, advancing fast-paced growth of the leading applied business analytics provider VANCOUVER–Visier, the recognized leader in people analytics and planning, today welcomed Christy Marble as Chief Marketing Officer. Christy joins the company as it broadens its focus to serve new markets …
AIMIA rejects bid; Quarterly report shows progress, Rabe says
Aimia Rejects Bid by Air Canada, TD, CIBC and Visa Canada Consortium for Aeroplan Program TORONTO–Air Canada, The Toronto-Dominion Bank, Canadian Imperial Bank of Commerce, and Visa Canada Corporation announced that Aimia Inc. has rejected their proposal to acquire its Aeroplan loyalty business disclosed on July 25, 2018. The parties …