Digital

There’s no place like home

SPECIAL REPORT | There’s no place like home The evolution of the most innovative home pages can be viewed through the lens of three interrelated disciplines: design, marketing, and technology. By Rob Stocks In 1747 a British naval surgeon by the name of James Lind set sail aboard the HMS Salisbury …

READ MORE →
Digital

A prescription for multichannel marketing

DIGITAL BUSINESS | A prescription for multichannel marketing By Monique Duquette It’s no secret that today’s marketers are on a quest to uncover a 360-degree view of their customers. As customer expectations for a personalized experience grow, consumers have come to anticipate consistent “custom-made” treatment across all channels. In turn, the …

READ MORE →
Digital

Calculate your blogging ROI in 9 steps

DIGITAL BUSINESS | Calculate your blogging ROI in 9 steps By Jay Baer Blogging isn’t free. Creating and sustaining a good blog for yourself or your company is a highly labor-intensive proposition. The people (maybe you) working on the blog could be doing something else that helps the company make …

READ MORE →
Digital

Are apps the future of digital marketing?

DIGITAL BUSINESS | Are apps the future of digital marketing? By Mirza Baig At the time of writing this article – two app-centric buyouts happened within nearly a week of one another: Rakuten (owner of buying the WhatsApp messaging app; so what does this all mean to the marketing industry, plenty …

READ MORE →
Data Analytics

Rethinking your digital marketing strategy

Agencies need to offer what brands want By Matt Goulart There are several questions brands continually ask us at Ignite Digital and I am sure other agencies hear also. What is the benefit of search engine optimization? How many articles would you publish a week? What is the impact digital …

READ MORE →
Data Analytics

Social media & Big Data

DATA ANALYTICS | Social media &  Big Data Using social marketing to attract high net-worth clients By Yvon Audette Despite the rising popularity of social media in personal and business communications, Canadian banks, while active in some areas of social media, are not leveraging it to the same degree or effect …

READ MORE →
Data Analytics

Case study: Information Builders & Scotiabank

DATA ANALYTICS | Case study: Information Builders & Scotiabank Canadian bank standardizes on iWay to reduce development costs and boost revenue The organization: Scotiabank, one of North America’s premier financial institutions and Canada’s most international bank. The challenge: An outdated sales information infrastructure was creating delays in the delivery and validation …

READ MORE →
Data Analytics

Modernization in a Big Data world

DATA ANALYTICS | Modernization in a Big Data world By Marc Smith Although Big Data remains, for some, an overhyped term, the reality is that the explosion of data is unlike anything we’ve seen before – and it is here to stay. Companies big and small are looking to sustain value …

READ MORE →
Data Analytics

Should you catch the big data wave?

DATA ANALYTICS | Should you catch the big data wave? Why free data isn’t always good data By Bill Peterson I see a flood coming…and it’s big. Big data, that is. Industry sources report nearly 90 percent of all data in the world was created during the past few years alone. …

READ MORE →
Data Analytics

Case study: Horizon Utilities

DATA ANALYTICS | Case study: Horizon Utilities Saving energy and money with analytics-powered marketing By Rupen Seoni Everybody likes to reduce their energy bills, right? Well, not exactly, as Horizon Utilities recently discovered following a recent direct marketing campaign. But by switching gears and utilizing cutting-edge analytics, they were able to …

READ MORE →