Financial ServicesIndustry News

National Bank Insurance enhances its web and mobile presence

PRESS RELEASE: MONTREAL — National Bank Insurance is enhancing its digital presence by launching a new website optimized for tablets and smartphones. The site at is user-friendly and intuitive. With a tap of their finger or a click of the mouse, users can quickly access the full range of products …

Data AnalyticsIndustry News

4C leverages Teradata for enhanced data management

Solution will improve business intelligence, real-time analytics for cross-channel ad campaigns PRESS RELEASE: Teradata Marketing Applications, a division of Teradata Corp., the big data analytics and marketing applications company, said today that 4C, a Chicago-based data science and media technology company, is utilizing Teradata’s Data Management Platform (DMP) to help digital marketers improve how they collect …

Direct MailPrint

Icynene engages architects with high-value direct mail

PRESS RELEASE: In early 2016, Clever Samurai was given a challenge: how do you get Icynene Spray Foam Insulation to be top-of-mind with architects in the U.S. when sourcing for materials? After some head scratching and late night coffees, they came up with an idea. Nothing flashy and crazy, but …

Direct MailIndustry News

New study suggests going paperless does not save trees

Study commissioned by Two Sides explains why the popular “go paperless – save trees” slogans are misleading and false. PRESS RELEASE: CHICAGO — Today, Two Sides North America released a new study outlining key facts on why paperless initiatives do not save trees. Findings point to mounting evidence that loss of …

DigitalIndustry News

FUSE expands digital content expertise

FUSE Marketing Group taps top brass from global digital storytelling firm to lead digital content PRESS RELEASE: Toronto, ON — FUSE Marketing Group, the Toronto-based, privately held integrated agency that offers a full range of marketing, digital, XM, CRM, and digital content, is doubling down on their efforts in the emerging world …

Industry News

PATTISON Outdoor awarded advertising contract for Edmonton International Airport

PRESS RELEASE: EDMONTON — PATTISON Outdoor Advertising, Canada’s largest Out-of-Home advertising provider and a leader in airport advertising, today announced that it has been awarded the advertising program contract for Edmonton International Airport (EIA). The recently expanded airport is the fifth-busiest in Canada and is expected to welcome nearly 8 million passengers …

Industry News

Mark Lindsay joins Rideau Recognition Solutions as new VP of sales

PRESS RELEASE: MONTREAL, QUEBEC — Mark Lindsay joins Rideau Recognition Solutions as the company’s vice president of sales. He will report directly to Peter W. Hart. With his vast North American sales experience across a diverse range of industries, Lindsay is a pivotal part of Rideau’s domestic and international sales expansion strategy. …

Industry NewsLoyalty

Tightening the screws on loyalty programs would penalize consumers instead of helping them, MEI

PRESS RELEASE: MONTREAL — Regulating credit card loyalty programs in order to protect Canadian consumers would entail perverse effects that would harm those consumers, as experiences elsewhere in the world have shown, explains an Economic Note published today by the MEI. Loyalty programs aim to encourage customer loyalty to the …

E-commerceIndustry NewsLoyalty

ReUp helps independent businesses create branded loyalty payment apps

Friends-turned-entrepreneurs Asim Shahjahan and Kelsey Regan give small business owners the opportunity to build loyalty and reward customers digitally PRESS RELEASE: TORONTO — ReUp, a digital application that lets business owners build their own branded loyalty payment app for iOS and Android devices, has launched in Canada, helping local businesses …

FundraisingIndustry News

Movember Foundation first charity to earn cult brand status

PRESS RELEASE: Toronto, ON — The Movember Foundation is proud to announce it is the first charity to be recognized as a cult brand by The Gathering, a summit where coveted brands are honoured for their innovative marketing and consumer loyalty achievements. Other 2016 honorees include Converse, VICE, Lululemon, Airbnb, Molson …