Delivering the “Amazon Effect” to fulfillment suppliers
By Jackie Sebesta Over the past 15 years print and fulfillment providers have understood that providing a B2B e-commerce platform as a value-add service is essential if not mandatory for doing business. While many in the industry are offering an e-commerce channel, the “Amazon Effect” is raising the bar when …
The lettershop/service provider evolution
By John Leonard I’ve been lucky to have spent my entire career in the lettershop and mailing part of the communications industry. I’ve seen many changes along the way, from the full implementation of Letter Carrier Presort in the 1980s and the growth in available data and technology for personalization …
Research, read and reach out with data
By Laura Artibello Lettershop. I’ve always liked this industry term. It has a clean and classic ring to it. For those not familiar with it, it describes what we know as a “mailing house”. Outdated? I admit, we don’t reference the word much. New and younger customers appreciate “Communication Service …
Why and how Toronto personalized its communication strategy
Data-based avatars enable the City of Toronto to connect with hard-to-reach parts of the community By Rupen Seoni The 506 streetcar slips through the heart of Little India, grazes the top of Chinatown and breezes past the open-air patios of Little Italy. Diverse scenes are commonplace in Toronto. It not …
The power of personas
By Stephen Shaw Marketing personas bring the defining characteristics of customers to life, helping to build universal consensus around their needs. For brands seeking to deliver a better experience, it is a powerful tool to foster greater insight and empathy. People love to eat chicken. All kinds. Fresh. Frozen. Wings. …
Getting the most from DRTV for the newcomer
By Bryan Sweeney After spending 18 years developing products and running operations for several DRTV (Direct Response TV) companies that brought you products like “The Shake Weight”, in 2011, I launched a campaign management and consulting business. I wanted to offer my experience to start-ups and medium size businesses looking …
Direct response evolving at the speed of light
By Nicole Andani Every year new trends and innovations sweep through the direct response marketing world and 2018 is evolving at the speed of light compared to 22 years ago when I first started here at Northern Response. To understand them we have to remember what the true definition of …
Thane Direct tunes in for future growth
By Brendan Read Thane Direct is one of world’s best known direct response and retail marketers, with a reputation for creativity, innovation and integrity. Thane has created highly successful brands in such diverse product categories as health and beauty, fitness, weight loss, kitchen/house wares, entertainment, self-improvement and pet care that …
How to become customer-centric? Think like a contact centre
BY MATTHEW CLARE Traditionally, inbound customer service and outbound marketing were separate worlds, but the rise of digital media means they now work in tandem. Being on the frontlines of customer experience, contact centres have learned valuable lessons, and developed strategies relevant to any organization striving to become customer-centric. Getting …
How speech analytics can improve your contact centre
Advanced solutions bolster marketing and sales, coaching and compliance By Mike Aoki Speech analytics have progressed tremendously since their early days as little more than a way to measure vocal “tone” and single keywords. Now some programs can convert the content from customer interactions – calls, chats, emails, surveys and …