Digital

Influicity celebrates the opening of its LA office with 100 billboards across town  

The fast-growing influencer marketing platform is making its presence known, with billboards across West Hollywood, Sunset, Melrose, and Beverly Hills, following the opening of its LA office in March. Influicity (http://influicity.com) has officially opened its Los Angeles office to be closer to agencies, studios, and other clients who are increasingly …

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DigitalOperations and LogisticsTargeting and Acquisition

gShift Survey Reveals Industry Sentiment and Readiness for Google’s New Mobile-Friendly Algorithm Update

Google’s new mobile-friendly algorithm update, which is expected to prioritize mobile-friendly websites in search results, goes into effect on April 21 and digital marketers have mixed views on whether this change will impact their business. To gauge marketer sentiment and gather opinions on this significant change, gShift conducted a survey …

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Digital

DM Wrap-up: week of April 6

StoryTeller Streamlines User-Generated Content Integration for Easy, Effective Local TV News Presentations  AccuWeather, Inc., the global leader in weather information and digital media, announces the complete integration of user-generated content (UGC) in StoryTeller®. StoryTeller Interactive Touchscreen Solution by AccuWeather is the revolutionary interactive solution for the entire news presentation with new …

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DigitalTargeting and Acquisition

Consumer Satisfaction Rates in Canada Decline amid Market Disruption and Today’s “Always On” Customer

Despite heavy investment, only 11 percent of consumers strongly agree companies are effectively converging digital, mobile, social, and traditional channels Canadian companies are struggling to keep pace with the increasingly “always on” nature of their customers, their greater use of digital channels, and their growing acceptance of non-traditional providers, according …

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Data Analytics

IBM Opens New Cloud Center in Québec

New facility provides Canadian customers with local SoftLayer cloud services while keeping data in country Continuing to expand its cloud-computing footprint in North America, IBM has announced the opening of its newest SoftLayer cloud center in Drummondville, just outside of Montréal, Québec, Canada. This is IBM’s second cloud center in the country, which …

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Data AnalyticsDigitalLoyalty

DM Wrap-up: week of March 30

Customer, Serve Thy Self: New Study Reveals Millennials’ Desire for Self Service, Digital Interaction to Change Customer Service Forever Fifty-five percent of Millennials say that their customer service expectations have increased over the last three years, more than half have stopped doing business with at least one company because of …

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Data AnalyticsDigital

DM Wrap-up: week of March 23

Environics Analytics releases new PRIZM5 segmentation system Environics Analytics (EA) today announced the upcoming launch of the third generation of its popular segmentation system, PRIZM5, reflecting the latest evolution in Canada’s lifestyles and values. The new system, to be released on March 30, classifies Canadians into 68 distinct lifestyle types …

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Digital

Digital Divergence: Opportunities for Marketers to Leverage Social Networking to Engage with Younger Adult Consumers

Social Networking Behaviours Vary Across Generations with Trailing Millennials Demonstrating Highest Levels of Brand Engagement FOMO, YOLO, ‘Shipping’ – with the introduction of newer technologies, media platforms, and a younger generation of consumers keen to use them, comes a new lexicon of language. These newly developed acronyms, phrases and slang …

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Data Analytics

DM Wrap-up: Week of March 9

Adobe Marketing Cloud Unites Data-driven Marketing and Ad Tech At Adobe Summit, Adobe’s annual Digital Marketing conference in the U.S., Adobe unveiled a new algorithmic engine and advances in Adobe Marketing Cloud Audience Core Services to bring together the worlds of data-driven marketing and ad tech. Programmatic ad buying continues …

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Data AnalyticsFundraisingTargeting and Acquisition

DM Wrap-Up: week of March 2

 FUSE Marketing Group ramps up for new client wins, more creative work and ongoing services for Toronto 2015 PanAm/ParaPan Games FUSE Marketing Group (www.fusemg.com) is announcing nine new hires to expand its breadth and strength in account services, creative, digital, strategic partnerships and administration.  Joining the agency ranks are Lisa …

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