2020 Effie Awards Grow Closer, Silver Winners Announced
TORONTO–The 2020 EFFIE Awards have reached the final round of winner announcements, after the Silver Winners were revealed. The Finalists, Bronze, Silver and Gold winners are being announced at different times during September, leading up to the Canadian Creative Effectiveness Summit, which takes place on September 30 through October 1st. Hosted …
MYSTIFLY’S NEW AIRLINE RETAILING/SHOPPING PLATFORM TAKES FLIGHT
SINGAPORE–Mystifly, a leading global airfare shopping and retailing marketplace, has seen its new-generation airline retailing and shopping API platform, Airline Shopping and Retailing Hub (ASR1.0), take flight. With the introduction of the Branded Fares feature and supporting ancillary product sales, the Mystifly API platform is a one-stop-shop for all airline …
Good (and bad) news for Canadian banks’ customer service
OTTAWA, ON—Canadian banks have done a reasonably good job in resolving customer complaints. But they need to step up their game when it comes to customer issue escalation. The Financial Consumer Agency of Canada (FCAC) has released the results of its review of banks’ procedures for handling consumer complaints and …
Descartes acquires Peoplevox
WATERLOO, ON–Descartes Systems Group, which offers logistics-supporting software, has acquired Peoplevox, which provides eCommerce warehouse management solutions (eWMS). Both companies’ product sets are delivered on-demand through the cloud. Headquartered in the U.K., Peoplevox serves direct-to-consumer eCommerce customers globally. Peoplevox’s eWMS and eCommerce fulfillment solutions help them seamlessly connect to webshop …
Giant Tiger Expands GT VIP Loyalty Program
OTTAWA, ON–Giant Tiger Stores Limited has expanded its popular GT VIP loyalty program to the Atlantic and Quebec markets. The program, which utilizes the Giant Tiger app, continues to support the discount retailer’s commitment to the complete multichannel customer experience that it said promises Canadian families’ fun, smart savings in …
Verint, Adobe supports personalized customer journeys
MELVILLE, NY —Marketers and customer experience (CX) practitioners recognize the value of streamlined access to insights to drive exceptional experiences that are personalized and predictive. To that end, Verint and Adobe will support more personalized customer journeys by combining experience data from the Verint Experience Cloud, along with data from …
vPromos launches SMB-convenient loyalty, messaging and payments solution
DALLAS, TX – vPromos, Inc, has launched vLoyalty SMB, which bundles loyalty, text messaging and free payment processing into an intuitive, easy-to-use solution. The product is aimed at helping small and midsize businesses (SMBs) drive repeat visits and sales. It does this by enabling these companies to enroll, engage, know …
Kount unveils Email First Seen ID trust application
BOISE, ID–Kount has made available its new Email First Seen application as an indicator of email trust, an integral part of the company’s Identity Trust Global Network. Unveiled earlier this month, the Identity Trust Global Network reviews fraud and trust signals from more than half a billion email addresses, 32 …
Stephen Thomas Ltd Named Fundraising AOR For Ecojustice
TORONTO, ON – Stephen Thomas Ltd (ST) is extremely pleased to announce today that it has been selected as fundraising agency of record (AOR) for Ecojustice, Canada’s largest environmental law charity, a three-year mandate that will see it develop the non-profit organization’s annual giving and online fundraising programs. Lauren Venegas, …
QUEBECOR LAUNCHES HUBLO
MONTRÉAL, QC–Quebecor is responding to growing demand for content marketing from advertisers by launching Hublo, a new platform for hosting and disseminating promotional content. Whether telling custom stories, informing Quebecers about products and services, broadcasting promotional videos, raising brand awareness and engagement or simply generating interest, Hublo reaches prime audiences. …