Proof Inc. celebrates 25 years as a leading North American agency
TORONTO–Today, Proof Inc. marks its 25th anniversary as a leading public relations and public affairs agency with operations in Canada and the United States. “The Proof family has now reached almost 200 team members across our five North American offices. We’re grateful to our inspiring clients and dedicated staff for …
Canadian Women’s Travel Brand, Journeywoman, Acquired by Veteran Marketer, Entrepreneur Carolyn Ray
Under Ray’s Leadership, Journeywoman Plans to Expand Offerings for Women Travellers The family of Evelyn Hannon, Founder and CEO of Journeywoman, announced that Carolyn Ray has acquired Journeywoman Enterprises Inc. and is now the CEO and Publisher of Journeywoman.com. Recognized for its savvy, authentic content and practical tips, Journeywoman.com is …
Vladimir Guerrero Jr. tags pitch from American Express in Canada
Vladimir Guerrero Jr. is the newest face of American Express in Canada TORONTO–American Express Canada is rolling out a new video series for social and digital media featuring professional baseball player, Vladimir Guerrero Jr. The videos are part of a broader brand advertising campaign and focus on how the company …
DAC Introduces Proove Intelligence
Leading digital performance agency extends analytics, business intelligence practice with new venture DAC, one of North America’s largest independent digital marketing agencies, has announced the launch of Proove Intelligence, a specialized analytics practice that activates under-utilized client data to drive measurable business growth. Emerging from its roots as a pure-play …
Jan Kestle appointed to the Canadian Statistics Advisory Council
Toronto–Environics Analytics, a leading provider of data, insights and analytics, would like to announce its president and CEO, Jan Kestle, has been named as a founding member of the Canadian Statistics Advisory Council. The Council will provide the Minister of Innovation, Science and Economic Development and the Chief Statistician of …
Philanthropic Foundations Canada (PFC) Announces New President and CEO
MONTREAL–Philanthropic Foundations Canada (PFC) has appointed Jean-Marc Mangin as their new President and CEO, effective July 1, 2019. He succeeds Hilary Pearson, who has led PFC since 2001. Mangin brings a breadth of knowledge from his various roles spanning more than thirty years in civil society, the Federal Government, and …
And the Effie Canada Winners Are….
The Effie Brings Canadian Communications Marketing to a Bigger, Better, Global Stage By Scott Knox, President and CEO, the Institute of Communications Agencies (ICA) Beginning in 1993, the best work of Canadian marketing and communications agencies was traditionally celebrated through the Cassie awards. While these awards certainly put a spotlight …
Dentsu Aegis Network 2019 ad-spend forecasts slip from $625 billion to $609 billion
Global ad-spend forecasts for 2019 have slipped to 3.6% globally, while Canadian forecasts are on the rise at 5.3% Ad-spend growth is poised for continued acceleration in Canada, with forecasts rising to 5.7% in 2020; Digital continues to power ad spend growth globally and is forecast to grow 11.5% in 2019, …
Pay Equity for Postmasters: Canada Post finally settles after 27 years
OTTAWA–The longest-running pay equity dispute at Canada Post has at last come to an end. The Canadian Postmasters and Assistants Association (CPAA), with a membership of over 8,000 working at rural post offices first filed a pay equity complaint in 1992, twenty-seven years ago. It was a complicated case that …
Stephen Thomas Ltd Appoints Maytal Kowalski as Director, Digital Strategy
Second City, Toronto Symphony Orchestra digital marketing veteran to guide digital strategy for ST’s non-profit client roster TORONTO–Stephen Thomas Ltd (ST) has appointed Maytal Kowalski as its new Director, Digital Strategy. In her new role, Kowalski will act as a digital subject matter expert on ST’s Strategic Services team and …