BOISE, ID–Kount has made available its new Email First Seen application as an indicator of email trust, an integral part of the company’s Identity Trust Global Network. Unveiled earlier this month, the Identity Trust Global Network reviews fraud and trust signals from more than half a billion email addresses, 32 billion interactions and 17.5 billion devices annually, across more than 75 industries and 50+ payment providers and card networks.
Email First Seen allows customers to see the age of an email that appears in an interaction, enabling them to more quickly and accurately determine identity trust. Trust levels are usually low when an email is brand new, as fraudulent activity and automated attacks often use new credentials.
Available at no cost to Kount customers, Email First Seen is native to the Kount platform, allowing the information to be accessible in real time to inform fraud and trust decisions.
Email First Seen is one of many data elements in Kount’s Identity Trust Global Network, which is powered by data and intelligence from 6,500 digital businesses and includes payments, location identifier and digital identifier data. Linked by Kount’s next-generation artificial intelligence (AI), the Identity Trust Global Network establishes a real-time level of trust for each identity behind a payment transaction, login event or account creation, in order to deliver real-time fraud prevention and personalized customer experiences.
“Businesses want as much detail as possible to determine identity trust, and Kount’s Email First Seen delivers immediate value. Many businesses have fraud use cases where zero email age is a strong indicator of risk,” said Rich Stuppy, chief customer experience officer at Kount. “A number of Kount customers have already implemented Email First Seen and have seen a direct impact in terms of reducing chargebacks, manual reviews and false positives.”