DigitalIndustry News

Site incorporates UPSocial Wine & Spirits Agency, new Toronto-based global digital agency

Liz Palmer announces new global digital agency, based in Toronto TORONTO–Liz Palmer, an award-winning author, wine journalist, and one of the world’s leading influencers in wine and spirits, has announced the launch of her newly revamped website today which now features the UPsocial Wine and Spirits Agency. The site has …

READ MORE →
Canada PostIndustry News

Postal Workers’ rotating strikes continue; special mediator involved

Ottawa region, small towns in BC, Montreal, among targets While negotiations continue with the help of a special mediator, the Canadian Union of Postal Workers (CUPW) began strike action in Sorel, St-Jean, Valleyfield, Vaudreuil-Dorion, Que., at 7:00 a.m. local time on Wednesday, Oct. 31. Rotating strikes started in Ottawa and …

READ MORE →
Industry NewsPrivacy

New data breach reporting requirements come into force this week

Office of the Privacy Commissioner of Canada Businesses have new obligations under breach of security safeguards rules coming into force this week, says the federal Privacy Commissioner. Changes to Canada’s federal private sector privacy law will require organizations to report certain breaches of security safeguards to the Commissioner’s office and …

READ MORE →
Canada PostIndustry News

Postal work stoppages continue, spread to Sudbury, Saint John and Vancouver

CUPW to continue their strike action in Saint John and Sudbury While negotiations continue, the Canadian Union of Postal Workers (CUPW) continued their rotating strike action in Saint John, NB and Sudbury, ON. The rotating strike action began at 12:01 am, Friday, October 26 in Saint John and Sudbury (local …

READ MORE →
Industry NewsMarketing Research

MEC, Canadian Tire & other top brands use corporate responsibility to build emotional connections

Evolution of corporate responsibility creates new expectations for companies’ impact on society Canadian companies that live their brand purpose every day are few and far between, but the ones that do are earning stellar reputations for corporate responsibility (CR), according to a new survey from the Reputation Institute, in partnership …

READ MORE →
AdvertisingIndustry News

MDC promotes Linder to global CMO

Ryan Linder to lead MDC’s growth strategy TORONTO—-MDC Partners Inc. announced Ryan Linder has been promoted to Executive Vice President, Global Chief Marketing Officer, effective immediately. Linder, charged with overseeing marketing and business development across the MDC Partners network, takes on the expanded role as part of an intensified global …

READ MORE →
E-commerceIndustry News

Eight Canadian retailers win 2018 Canada Post E-commerce Innovation Awards

Winners receive up to $100,000 in free shipping to help them grow and succeed TORONTO–Eight retail brands were crowned the country’s best at the 2018 Canada Post E-commerce Innovation Awards. In categories that celebrate omni-channel strategies, online innovation, customer engagement and community initiatives, the winners – which range from large …

READ MORE →
AdvertisingIndustry News

comScore to change Canadian leadership team as Bernie steps down

Bryan Segal to head comScore Canada as Brent Bernie to step down at end of year TORONTO–comScore, a major partner for planning, transacting and evaluating media across platforms, announced leadership changes to its Canada team. After 18 years in the digital measurement business, Brent Bernie, general manager of comScore Canada, …

READ MORE →
Industry News

SSI’s Data Now on Single Platform

Data provides access to 60M people and 2,700+ attributes, redefining expectations for data-driven intelligence Research Now SSI, a global leader in first-party data and data services, announces that its extensive portfolio of panel data and integrated data is now on a common platform, making the company a single provider of …

READ MORE →
Industry News

Aimia appoints new president

Nathaniel Felsher added as President & Chief Strategy Officer TORONTO–Aimia Inc., the data-driven marketing and loyalty analytics company, revealed Nathaniel Felsher as the firm’s new president & chief strategy officer. Reporting directly to CEO, Jeremy Rabe, Nat will assume responsibility for shaping, implementing and communicating Aimia’s strategy and for managing …

READ MORE →