Stephen Thomas Ltd Named Fundraising AOR For Ecojustice

TORONTO, ON – Stephen Thomas Ltd (ST) is extremely pleased to announce today that it has been selected as fundraising agency of record (AOR) for Ecojustice, Canada’s largest environmental law charity, a three-year mandate that will see it develop the non-profit organization’s annual giving and online fundraising programs. Lauren Venegas, …

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QUEBECOR LAUNCHES HUBLO

MONTRÉAL, QC–Quebecor is responding to growing demand for content marketing from advertisers by launching Hublo, a new platform for hosting and disseminating promotional content. Whether telling custom stories, informing Quebecers about products and services, broadcasting promotional videos, raising brand awareness and engagement or simply generating interest, Hublo reaches prime audiences. …

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COMPETITION BUREAU RELEASES STRATEGIC VISION

OTTAWA, ON–The Competition Bureau of Canada published its Strategic Vision outlining how it will deliver the benefits of competition to Canadians from 2020 to 2024. As markets evolve, the bureau, it said, will be at the forefront of the digital economy through strong enforcement and promotion activities. The Competition Bureau, …

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Sezzle Passes 1M Active Customer Milestone

TORONTO, ON–Sezzle Inc., a U.S. based FinTech with Canadian operations, has now passed the one million mark for active end-customers. Since launching in the U.S. in 2016, the Sezzle payments platform has enjoyed explosive growth, reported the company in a statement, as both merchants and consumers have turned to Sezzle …

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Environics Analytics launches VisitorView, an innovative new product for the travel and tourism industry

TORONTO, ON–Environics Analytics today announced the launch of an innovative new product for the travel and tourism market. VisitorView is the latest example of the company’s ability to develop insightful and actionable solutions that help organizations achieve greater success. Designed specifically for the travel and tourism sector, this product leverages …

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Ensuring happy B2B customers

How JDR Solutions provides excellent customer care By Steve Leer Happy customers make for happy equipment leasing executives. Often that business bliss begins with the frontline customer service representatives who answer lessee phone calls and email messages. Reps just like the seven Toronto, Ont. area women who work for JDR …

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Influencer marketing: businesses and influencers must be transparent when advertising on social media

Consumers must be able to easily recognize when social media content is actually an advertisement GATINEAU, QC–The Competition Bureau sent letters to close to one hundred brands and marketing agencies involved in influencer marketing in Canada, advising that they review their marketing practices to ensure they comply with the law. …

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Canada Post segment reports $135-million loss before tax in third quarter

Parcel growth continues at a slower pace than 2018 OTTAWA, ONov–Canada Post recorded a loss before tax of $135 million in the third quarter of 2019, as ongoing declines in mail volumes were only partially offset by Parcels volume growth. The segment’s loss before tax in the third quarter, which …

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Antoinette Benoit is 2019 Marketer of the year at CMA Awards

TORONTO, ON–A sold-out crowd of 1,200 people gathered this evening to celebrate the winners of the Canadian Marketing Association’s (CMA) 2019 Awards, presented by TD, including presentation of our premiere awards: Marketer of the Year, Best of the Best, Lifetime Achievement and Top Cause. “Every year, we are impressed by …

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Women’s Executive Network (WXN) Announces Canada’s Most Powerful Women: Top 100 Award Winners

KPMG works with WXN to help develop “iconic female leaders” TORONTO, ON–The list of Canada’s Most Powerful Women: Top 100 Award Winners, presented by KPMG was released today, paying tribute to the outstanding women across Canada who advocate for diversity in the workforce and inspire the next generation of leaders. …

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