Industry News

Environics Analytics once again named to PROFIT 500 list of Canada’s fastest-growing companies

TORONTO — For the second year in a row, Canadian Business and PROFIT have named Environics Analytics (EA) to the annual PROFIT 500 ranking of Canada’s Fastest-Growing Companies. Now in its 29th year, the list ranks companies based on revenue growth over the past five years. This year, EA ranked …

Industry News

Getting to know John Wiltshire, the new president of the Canadian Marketing Association

The Canadian Marketing Association has a new leader. John Wiltshire, who has served on the board of directors for the past three years and who’s most recent role was senior vice president, marketing of Investors Group, took on the mantle of interim president and chief executive officer effective June 26th …

DigitalDRTVIndustry NewsLocation-based Marketing

Innovative digital formats to drive global ad growth to 2019: Zenith

Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the growth in global advertising. Between 2016 and 2019 they will drive 14% annual growth in total display advertising – a category that includes these formats as well as traditional banners …

Industry NewsIntegrated PaymentsTargeting and Acquisition

Onosys and LevelUp supercharge new customer acquisition for restaurants

Partnership provides participating brands with instant access to LevelUp and its network of partners BOSTON — LevelUp and Onosys, both leaders in mobile technology for the restaurant industry, today announced a partnership to help restaurants grow their order-ahead sales via new channel distribution partners such as Chase Pay. Onosys provides …

DigitalIndustry News

Canadian Marketing Association & Ipsos launch the 2017 Digital Marketing Pulse Survey

TORONTO — The Canadian Marketing Association (CMA) is pleased to launch, in partnership with Ipsos, the 2017 Digital Marketing Pulse Survey. In this latest edition, we consider familiarity and usage across 14 tactical digital marketing functions. The Survey provides insights on shifts in marketing spend and views of evolving trends, …

Industry NewsSocial Media

Status update: Executives rank Facebook first 

Survey reveals preferred social media platforms among creative managers and workers TORONTO, Sept. 5, 2017 /CNW/ – Whether for business or pleasure, Facebook reigns supreme among managers and employees, according to new research from staffing firm The Creative Group. When asked which social media platform they would choose if limited …

Customer PersonasIndustry News

Environics Analytics’ WealthScapes 2017 reveals Canadians’ financial fortunes continue to rise

Nation now boasts four cities—and one province—of millionaires TORONTO – Canadians are the wealthiest they’ve ever been, according to a new analysis by Environics Analytics (EA) based on the latest release of its financial database, WealthScapes 2017. Overall, 2016 proved to be a good year for Canadians’ balance sheets, as …

Customer Relationship ManagementIndustry NewsIntegrated Payments

Square turns receipts into a communication channel in Canada

TORONTO — Square Feedback is now available to Canadian businesses, turning digital receipts into a powerful communication channel between buyers and sellers. All Square sellers are now able to receive feedback directly from their customers through their digital receipt. A seller’s ability to know what customers think in real time can …

Engagement & AnalyticsGifts & RewardsIndustry NewsLoyaltyRetail

Aimia sells Air Miles trademarks for Canada to Diversified Royalty

MONTREAL–Aimia Inc. has sold the Air Miles trademark. The data-driven marketing and loyalty analytics company announced today that it has divested itself of the Air Miles Trademarks for Canada to Diversified Royalty Corp. Aimia transfers the Air Miles Trademarks, license and royalty agreements for Canada to Diversified Royalty Corp. for …

Direct MailIndustry NewsPrint

Updates from the National Association of Major Mail Users (NAMMU)

NAMMU establishes new working groups with Canada Post NAMMU and Canada Post have established three ongoing working czommittees. The goal is to improve the competitiveness of the mail channel by focusing on product and process. Initially the committees will be focused on identifying friction points in the mail streams and …