Industry NewsIntegrated PaymentsTargeting and Acquisition

Onosys and LevelUp supercharge new customer acquisition for restaurants

Partnership provides participating brands with instant access to LevelUp and its network of partners BOSTON — LevelUp and Onosys, both leaders in mobile technology for the restaurant industry, today announced a partnership to help restaurants grow their order-ahead sales via new channel distribution partners such as Chase Pay. Onosys provides …

DigitalIndustry News

Canadian Marketing Association & Ipsos launch the 2017 Digital Marketing Pulse Survey

TORONTO — The Canadian Marketing Association (CMA) is pleased to launch, in partnership with Ipsos, the 2017 Digital Marketing Pulse Survey. In this latest edition, we consider familiarity and usage across 14 tactical digital marketing functions. The Survey provides insights on shifts in marketing spend and views of evolving trends, …

Industry NewsSocial Media

Status update: Executives rank Facebook first 

Survey reveals preferred social media platforms among creative managers and workers TORONTO, Sept. 5, 2017 /CNW/ – Whether for business or pleasure, Facebook reigns supreme among managers and employees, according to new research from staffing firm The Creative Group. When asked which social media platform they would choose if limited …

Customer PersonasIndustry News

Environics Analytics’ WealthScapes 2017 reveals Canadians’ financial fortunes continue to rise

Nation now boasts four cities—and one province—of millionaires TORONTO – Canadians are the wealthiest they’ve ever been, according to a new analysis by Environics Analytics (EA) based on the latest release of its financial database, WealthScapes 2017. Overall, 2016 proved to be a good year for Canadians’ balance sheets, as …

Customer Relationship ManagementIndustry NewsIntegrated Payments

Square turns receipts into a communication channel in Canada

TORONTO — Square Feedback is now available to Canadian businesses, turning digital receipts into a powerful communication channel between buyers and sellers. All Square sellers are now able to receive feedback directly from their customers through their digital receipt. A seller’s ability to know what customers think in real time can …

Engagement & AnalyticsGifts & RewardsIndustry NewsLoyaltyRetail

Aimia sells Air Miles trademarks for Canada to Diversified Royalty

MONTREAL–Aimia Inc. has sold the Air Miles trademark. The data-driven marketing and loyalty analytics company announced today that it has divested itself of the Air Miles Trademarks for Canada to Diversified Royalty Corp. Aimia transfers the Air Miles Trademarks, license and royalty agreements for Canada to Diversified Royalty Corp. for …

Direct MailIndustry NewsPrint

Updates from the National Association of Major Mail Users (NAMMU)

NAMMU establishes new working groups with Canada Post NAMMU and Canada Post have established three ongoing working czommittees. The goal is to improve the competitiveness of the mail channel by focusing on product and process. Initially the committees will be focused on identifying friction points in the mail streams and …

Industry News

Canada is now home to more seniors than children

The second wave of data from the 2016 Census covered the age-sex distribution of Canada’s population, dwelling types and the makeup of those living in group housing Age-sex structure Canada’s population continues to grow older and older. In 2016, half the population was over the age of 40. Furthermore, for …

Email MarketingIndustry News

20% of global commercial email fails to reach the inbox

Return Path’s 2017 Deliverability Benchmark Report finds global inbox placement remains relatively consistent at just 80% NEW YORK — One in five commercial emails worldwide fails to reach its intended target, according to the 2017 Deliverability Benchmark Report from data solutions provider Return Path. This new research reveals that just 80% …

Financial ServicesIndustry NewsIntegrated PaymentsMobile Marketing

RBC first bank in Canada to enable bill payments using Siri

New capabilities also include the launch of seamless P2P transfers within iMessage, further strengthening RBC’s award-winning mobile banking app TORONTO — Who doesn’t wish they had an assistant to pay their bills? Thanks to an update to the RBC Mobile app, Royal Bank of Canada (RBC) personal banking clients are …