Industry NewsLocation-based Marketing

Digital Map Products acquires DMTI Spatial

Acquisition of Canada’s market leader in location-based information and data quality expands DMP’s North American footprint Irvine, CA — Digital Map Products, Inc. has acquired DMTI Spatial from Neopost Canada. DMTI offers a suite of location-based intelligence solutions, including CanMap and LocationHub, powered by a proprietary database that is continuously updated via more …

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Industry News

Environics Analytics names Paul Evans as chief strategy oficer

TORONTO — Environics Analytics (EA) announced today that Paul Evans has joined the company as chief strategy officer. He brings to the position more than 20 years of experience in strategy, operations, marketing, business development and management, most recently as chief revenue officer at Alteryx. A native of New York, …

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E-commerceIndustry News

Four out of five Millennials purchased from Amazon in the past month

In advance of Prime Day, New Yes Lifecycle Marketing data reveals Millennials shop more frequently on Amazon than any other generation CHICAGO — Millennials are buying from Amazon at a higher rate than their older or younger generational counterparts, with 79% reporting a purchase within the past month, according to a new …

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Industry NewsLoyalty

Canadian loyalty programs reach 175M memberships: 2017 COLLOQUY Loyalty Census

Biennial report on loyalty marketing reveals 35% increase in program memberships nationwide TORONTO — Canadian consumers hold 175 million memberships in customer loyalty programs, according to the 2017 COLLOQUY Loyalty Census, featuring for the first time COLLOQUY’s traditional audit coupled with consumer survey research. COLLOQUY’s biennial report continues to show an …

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Data AnalyticsIndustry NewsLocation-based Marketing

Environics Analytics Acquires RSI Research Solutions

TORONTO — Environics Analytics (EA) announced today that it has acquired the business and assets of RSI Research Solutions Inc. (RSI). Under terms of the agreement, RSI’s expertise in location analytics and market insight, along with its software applications, will be integrated into EA’s offerings. The two organizations’ combined capabilities …

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Email MarketingIndustry News

Highly reputable email senders see 20% more messages delivered to the inbox

New research from Return Path reveals the link between sender reputation and email marketing success NEW YORK — Return Path has released its annual Sender Score Benchmark Report. Using data from Sender Score and Return Path’s Reputation Network, the new report analyzes a sample of more than four trillion email messages to …

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Customer ServiceDigitalIndustry News

Digital technology raises the bar for customer service: AMEX Global Customer Service Barometer

Only five per cent of Canadians feel brands are exceeding expectations MARKHAM, ON –– New digital services and technologies are having a profound impact on the mindset of Canadian consumers, who now have higher expectations than ever before when it comes to customer service. Although most (71%) believe companies are stepping …

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Industry NewsLocation-based Marketing

JUICE Mobile, Factual extend partnership to launch Guaranteed Customer Targeting

Through this partnership, brands can now access industry leading behavioral location data in premium publisher Apps with JUICE Mobile’s Programmatic Direct platform – Nectar CANNES, France — JUICE Mobile is proud to announce its partnership expansion with Factual. Guaranteed Customer Targeting enables brands to target their customers deterministically, leveraging real-world behavioral data with …

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E-commerceIndustry News

American online shoppers turn to international retailers: UPS study

Online shoppers are more mobile, global and marketplace driven Avid online shoppers purchasing on marketplaces up 12 points to 97% Nearly half (47%) bought from international retailers and Canadian retailers ranked third at 15% 48% of smartphone users purchased on their device, up 4 points from 2016 MISSISSAUGA, ON — …

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Industry News

The Canadian Marketing Association appoints John Wiltshire as president & CEO

TORONTO — The Canadian Marketing Association (CMA) is pleased to announce the appointment of John Wiltshire as its interim president and chief executive officer. Wiltshire is a highly-accomplished senior executive with over 32 years experience in marketing and product development, most recently as senior vice president, marketing of Investors Group. Representing …

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