Small Businesses Make It Easier, Safer to Shop Black Friday and Small Business Saturday
TORONTO, ON—86 percent of small businesses say that it is critical for small business survival that people make an extra effort to shop local this year, according to the latest survey data by the Canadian Federation of Independent Business (CFIB). According to CFIB’s estimates, Canada could lose nearly 24,000 retailers …
Heyday Launches Shopify App: in Time for Holiday Shopping (and Store Closures)
MONTREAL, QC–Heyday has launched its self-serve Sales & Support Chat application on the Shopify App Store. It is a code-free starter version of Heyday’s full suite of features, built to help merchants sell and support their customers online. It includes an artificial intelligence (AI)-powered Product Search for customers to browse …
GoJava Rebrands, Launches theGoodGrocer.ca
TORONTO, ON–GoJava has launched the GoodGrocer.ca, the company’s rebranded and updated home grocery delivery service. In March of this year, when the pandemic hit and lockdowns began, GoJava rolled out GoJavaGrocery, a home grocery delivery service. Since then the company has been busy improving the experience and setting a new …
Purolator, Michaels Partner on Shipping, Sweepstakes
TORONTO, ON–Purolator package pick-up and drop-off services are now available at 135 Michaels retail stores across Canada, including three self-serve Quick Stop Kiosks at select locations, thereby offering customers more convenient ways to send and receive packages, including curbside service. To celebrate the new partnership, Purolator and Michaels are also …
Cendyn Announces Starling
BOCA RATON, FL–Cendyn plans to be releasing Starling, the company’s next-generation customer data platform (CDP). Available to purchase in Q1 2021 and aimed at the hospitality industry, Starling unites, transforms, cleanses and enriches millions of data points from all of a company’s technology solutions, giving them the ability to take …
Canadians’ Holiday Shopping: Naughty or Nice? In-Store or Online?
TORONTO, ON–Are Canadians’ holiday spending plans going to be naughty, or nice i.e. spending less or more? And will they flock to the stores or let their fingers do the shopping, online? COVID-19 may unfortunately have moved Canadians to the latter with arguably country’s largest retail market: Toronto and the …
Driven By COVID-19, More Canadians Will Shop Online: JLL
TORONTO, ON–With the COVID-19 pandemic now in the feared second wave Canadians are increasingly likely to shop more from home than in the store. A recent JLL study, 2020 Retail Holiday Survey – Canada, shows Canadians are more selective about going to physical stores. And as a result, 37 percent …
Canada Still 8th Most Valuable Nation Brand
LONDON, UK–Countries are brands that are extensively marketed. And according to Brand Finance’s Nation Brands 2020 ranking, Canada retains 8th position, with a brand value of USD1.9 trillion, while Germany is the world’s strongest nation brand. Canada, like most countries, saw a decrease in its brand value. It declined by …
Protecting Canadians’ Social Media Data: Is Bill C-11 Enough?
TORONTO, ON–Canadians’ sensitive data stored on social media platforms are at risk of being compromised according to Home Ice Advantage: Securing Data Sovereignty for Canadians on Social Media discussion paper and survey published by the Cybersecure Policy Exchange at Ryerson University. Many popular platforms, such as Facebook and TikTok, transfer …
Proposed Canadian Privacy Law Changes, And Impacts on Marketers
OTTAWA, ON and TORONTO, ON–The COVID-19 pandemic has transformed how Canadians live, work, access information and connect with each other, making digital technology more important than ever. In view of these trends, the federal government has introduced the proposed Digital Charter Implementation Act (DCIA) 2020, Bill C-11, which, if passed, …