CMA Guide Addresses Privacy Commissioner Findings
TORONTO–The Canadian Marketing Association (CMA) today made public the CMA Guide to Transparency for Consumers, noting that measures outlined in the Guide enable organizations to effectively address findings in the survey released last week by the Office of the Privacy Commissioner (OPC) “There has been a high level of interest …
Government Responds to Auditor General report on Taxation of E-Commerce
OTTAWA–Following the tabling of the 2019 Spring Reports of the Auditor General of Canada, the Honourable Diane Lebouthillier, Minister of National Revenue, and the Honourable Ralph Goodale, Minister of Public Safety and Emergency Preparedness, issued the following statement in response to Report 3 entitled “Taxation of E-Commerce,” which included two …
Geyser Brands Appoints London-Based Agency Brandeavour for Geyser, Subsidiaries’ Brand
Also provides an update on proposed acquisition of Solace Management Group Inc. and expected branding and distribution initiatives to follow VANCOUVER–Geyser Brands Inc. has engaged Anthony Webb – brand expert and strategist, Founder and CEO of Brandeavour – as the Company’s consultant of record for strategic branding and creative counsel. …
Insights Association comes to Canada
Fills a void left by the structure of MRIA The Insights Association (www.insightsassociation.org/be-a-member/canada ) has formally been expanded to Canada to foster market research innovation, quality and professionalism. According to an industry insider, Wayne Percy, the Insights Association – Canada has launched three new Canadian initiatives. 1. A Canadian Advisory …
Canada Post segment posts $270 million loss for 2018
Costs of resolving pay equity and impact of labour disruption surpassed the solid growth in Parcels revenue OTTAWA–Canada Post is reporting a loss before tax of $270 million for 2018. Three main non-recurring items factor into the result: the $280 million cost of resolving pay equity and the estimated $135 …
BMO Recognized with Two Celent Model Bank Awards
TORONTO–BMO won two Celent Model Bank Awards: Payment Services Hub Implementation for BMO Payment Hub; as well as an Innovation Enablement Award for BMO InnoV8, a digital acceleration initiative. The Payment Services Hub Implementation Award recognized BMO’s commitment to payments modernization. With a modernized payments infrastructure, BMO will be able …
Publicis Groupe will acquire Epsilon business for $3.95 billion
Publicis Groupe has entered into an agreement with Alliance Data Systems Corporation under which Publicis Groupe will acquire Alliance Data’s Epsilon business for a net purchase price of $3.95 billion after tax step-up (total cash consideration of $4.40bn) and build a strategic partnership with Alliance Data remaining business. This acquisition will accelerate the implementation …
Michael Beckerman Named President, CEO of MKTG Canada
MKTG Canada, part of the Dentsu Aegis Network, delivers sponsorship consulting and live branded experiences across the world of sports, entertainment, arts and cause TORONTO–MKTG Canada is pleased to announce the appointment of Michael Beckerman as President and CEO of MKTG Canada effective May 1, 2019. Michael brings more than …
Air Canada’s Award-Winning North America Business Class Featured in New Multi-Media Advertising Campaign
MONTREAL–Air Canada today launched an expansive multi-media advertising campaign to showcase for customers the industry leading attributes and benefits of its award-winning, North America Business Class service and its commitment to customer service excellence. The campaign is set to run until June 2, including a three-week television component starting today …
Roots’ Partner Opens Hong Kong Stores
Branded Lifestyle Group, opens Roots store in Hong Kong and launches a Roots online store on Zalora TORONTO–Roots, a premium outdoor lifestyle brand, today announced that its retail operating partner in Asia, Branded Lifestyle Group, opened a Roots store in premier shopping centre, Harbour City, located in Tsim Sha Tsui, …